M6950 Market Research and Statistical Services

Mortgage stress at record lows during the 2021 lockdowns in NSW, Victoria and the ACT

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-21

New research from Roy Morgan shows that an estimated 584,000 mortgage holders (15.8%) were ‘At Risk’ of mortgage stress in the three months to September 2021. This period encompassed the recent lockdowns in NSW, Victoria and the ACT, which finally ended during the month of October. Mortgage stress dropped to record lows during this period with fewer than 600,000 mortgage holders considered ‘At Risk’ for the first time. The level of mortgage stress is down on a year ago during Victoria’s long second lockdown when an estimated 668,000 mortgage holders (18.3%) were considered ‘At Risk’. The low rate of ‘At Risk’ mortgages during this period continues the trends seen during the pandemic in which record low interest rates, record levels of Government financial support, and considerable measures taken by banks and financial institutions to support borrowers in financial distress have combined to lower mortgage stress to record lows. Mortgage stress today is at less than half the level it was during the Global Financial Crisis in 2008, when it reached a high of 35.6% of mortgage-holders. Meanwhile, 18.7% of Australians with negative employment changes due to COVID-19 are now in mortgage stress – almost 3% points higher than for all mortgage holders. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 50,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

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ROY MORGAN LIMITED

PayPal usage soars to record high during COVID-19 pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Oct-21

The latest Roy Morgan Digital Payments Report shows that 15.7 million Australians aged 14+ (74.2%) are aware of online payment platforms such as PayPal, Visa Checkout, masterpass and Western Union. Of the four leading online payment platforms PayPal is the clear leader with 72.5% of Australians aware of the platform. Some 23.6% are aware of Visa Checkout, followed by Western Union (16.4%) and masterpass (16.3%). The COVID-19 pandemic has provided a huge boon to online retailers, and this has also driven the increased usage of online payment platforms such as PayPal. Now 47.3% of Australians have used PayPal in the last 12 months, up nearly 10% points from 37.8% in February 2020 just before the pandemic hit Australia. Usage of PayPal had been at 40.5% of Australians in January 2018 and gradually increasing before peaking at 42% in June 2018. From mid-2018 usage of PayPal had begun to gently decline as newer forms of payment such as buy-now-pay-later services gained an increasing share of the digital payment market. Over three-quarters of Australians, 16.5 million (78.1%), are now aware of buy-now-pay-later services such as Afterpay, Zip, Latitude Pay and Humm. However, usage of these services is far lower with only 3.5 million Australians (16.6%) using a buy-now-pay-later service in the last 12 months. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, derived from in-depth interviews with around 50,000 Australians annually.

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ROY MORGAN LIMITED

Their ABC: no so trusted anymore

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Original article by Evan Mulholland
The Spectator Australia – Page: Online : 22-Oct-21

The ABC has fallen from 10th to 19th place in Roy Morgan’s latest ranking of Australia’s most trusted brands. In a webinar discussing the results of the survey, Roy Morgan social scientist Dr Ross Honeywill comments that the ABC has now fallen from fifth place in just two years, while Roy Morgan CEO Michele Levine says that a lot more people seem to be of the view that the ABC is biased than was previously the case. Declines in its trust rating in Roy Morgan’s monthly net score rankings appear closely linked to media controversies of which the ABC was at the centre.

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AUSTRALIAN BROADCASTING CORPORATION, ROY MORGAN LIMITED

Top 20 sports: Walking and jogging increase during pandemic but most sports decline during year of lockdowns

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Oct-21

Roy Morgan’s latest National Sports Participation report shows that walking for exercise is easily the most popular sport or activity which Australians regularly participate in. It is also one of the few activities Australians did more of during the year to June 2021 compared to a year earlier. Nearly 11 million adult Australians (51.9%) regularly go for a vigorous stroll. This is an increase of over 850,000 (+8.5%) on a year earlier. Going to the gym/weight training is again Australia’s second most popular sporting activity with over 3.5 million Australians (16.9%) regularly participating, an increase of 97,000 (+2.8%) on a year ago. There is a new activity in third place overall with over 2.2 million Australians (10.5%) now regularly jogging, an increase of 251,000 (+12.8%) on a year ago; it has overtaken swimming, which experienced the largest decline of any sport – down 637,000 (-32%) to 1.35 million. Meanwhile, soccer, basketball, cricket and netball are the only team sports that made the top 20 leading sports and activities, although all four had fewer regular participants in the year to June 2021 than a year ago, as lockdowns forced the cancellations of many sporting competition

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ROY MORGAN LIMITED

COVID-19 pandemic leads to more Australians regularly attending their place of worship

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Oct-21

New data from Roy Morgan shows that Australians are more likely to regularly attend their place of worship now than immediately prior to the beginning of the COVID-19 pandemic. Some 19.1% of Australians aged 14+ now agree that ‘I regularly go to church or my place of worship’, an increase of 2.8% points compared to the March quarter 2020 (16.3% of Australians) just prior to the onset of the COVID-19 pandemic. A total of 19.1% of women and 19% of men have reported that they ‘regularly go to church or my place of worship’, although the increase has been larger for women during the pandemic (up 4.1% points) compared to a smaller increase for men (up 1.2% points). A look at the different generations shows that are Millennials driving the increase; 21.2% now report that they ‘regularly go to church or my place of worship’, up 5.8% points from pre-pandemic. Also increasing and above the national average is Generation Z, now at 19.8%, up 2.7% points during the pandemic. The only exception among the generations are the Pre-Boomers, those now aged over 75′; now 22.2% say they agree with the statement, down 2% points on pre-pandemic.

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ROY MORGAN LIMITED

Sydney FC is the most widely supported A-League club as support rises for the league overall

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Oct-21

Sydney FC has topped the 2021 Roy Morgan A-League supporter ladder with 640,000 fans, an increase of 32.2% on a year ago. Sydney FC has been the most successful club in the A-League Men with 5 Championships, including winning three out of the last five (in 2016-17, 2018-19 and 2019-20). Close behind in second place are traditional rivals Melbourne Victory with 632,000 supporters, an increase of 46% on a year ago. The Victory have been the second-most successful club, with their most recent win in the 2017-18 season. In third place on the supporter ladder is the Brisbane Roar with 559,000 supporters, an increase of 17.9% on a year ago. Support for the A-League as a whole has increased strongly over the last year as new clubs Macarthur FC and Western United have joined the league and Australians have dealt with the COVID-19 pandemic and spending a lot of time at home in front of the TV. Now over 3.6 million Australians support an A-League club, up over 1 million (+38.3%) on a year ago. In total, over 1.5 million Australians (7.2%) watch the A-League Men on TV. However, a much larger 3.5 million (16.7%) have watched any soccer match on TV. This means a significant untapped market of around 2 million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

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ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD

Eighty years ago Roy Morgan’s first "Gallup Poll" asked Australians about Equal pay for men and women

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Oct-21

Australia’s first "Gallup Poll" was conducted by Roy Morgan, the founder of Roy Morgan Research, on ‘equal pay for men and women’ eighty years ago. Interviewing for the survey began on September 15, 1941 and on October 4, 1941 the first finding was released showing that 59% of Australians agreed with equal pay for men and women. The survey in 1941 was conducted as women were increasingly active in the workforce of the war-time economy. At the time there were clear differences in response to the question based on personal circumstances; only 35% of the ‘well-to-do’ favoured equal pay, compared to 53% of people ‘comfortably off’, 63% of ‘artisans’ and 68% of ‘the poor’. There was little difference based on where people live, with 58% of Australians living in Capital Cities in favour of equal pay for men and women, 56% of those living in Rural areas and 61% of people living in Other cities and towns. Two out of three Labor supporters (66%) voted in favour of equal pay, compared to 52% of supporters of other parties. Sixty-seven years later in May 2008, a Morgan Poll found that a nearly unanimous 98% of Australians believed in equal pay for women.

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ROY MORGAN LIMITED

Melbourne Storm are the most widely supported NRL (or AFL) club in 2021 ahead of the Brisbane Broncos and Parramatta Eels

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Sep-21

The latest data from Roy Morgan shows that the total NRL supporter base has grown by over 1 million from a year ago, up 19% to more than 6.3 million Australians aged 14+ (29.9%) in 2021 despite the sport dealing with two COVID-interrupted seasons throughout 2020-21. The NRL was forced to relocate all 16 clubs to Queensland in July this year after outbreaks of COVID-19 in the key market of New South Wales as well as in Victoria and the ACT; despite these upheavals support for the clubs has boomed, with 11 of the 16 clubs experiencing an increase in support from 2020. The Melbourne Storm have topped the ladder as the most widely supported NRL club in 2021 with 1,211,000 supporters, an increase of 28.7% on a year ago following the club’s fourth Premiership in 2020. In second is the Brisbane Broncos, the only other club with over 1 million supporters on 1,028,000, an increase of 15% on a year ago despite the club’s first Wooden Spoon in 2020 since joining the competition in 1988. These key findings are derived from detailed in-depth interview with over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

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ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED

COVID-19 pandemic drives Australians to increasingly shut themselves off from the rest of the world when at home

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

New Roy Morgan data shows that the COVID-19 pandemic is driving significant changes in how Australians view their home. The latest figures from the June 2021 quarter show that 54.5% of Australians aged 14+ now agree that ‘When I’m at home, I like to shut myself off from the rest of the world’; this is an increase of 16% compared to the March 2020 quarter, just prior to the onset of the COVID-19 pandemic. Prior to the pandemic agreement with this statement had barely changed over the preceding four years, increasing by just over 1% since the September 2016 quarter. Women have driven a larger share of this increase since the pandemic began than men. A clear majority of 58.5% of women agree with the statement in the June 2021 quarter, an increase of 19.8% points from the March 2020 quarter and up over 21% points from five years ago. In contrast only a narrow majority of 50.3% of men now agree with the statement, an increase of 12% points from the March 2020 quarter and up just over 13% points from five years ago. The data comes from Roy Morgan Single Source, the nation’s largest and longest-running program of research into consumer behaviour and attitudes, continuously conducted year-round.

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ROY MORGAN LIMITED

AFL supporter bases boom in 2020/21 as lockdowns keep people at home and glued to the action on TV

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder as the only club with over 1 million supporters. The Swans now have 1.031 million supporters, an increase of 27,000 (+2.7%) on a year ago, according to the 2021 annual Roy Morgan AFL club supporters survey. Almost all of the AFL’s 18 clubs experienced a rise in support during the year to June 2021, and some of the biggest increases have come for teams enjoying success during the last two years. The clubs to experience the largest rise in support include Grand Finalists the Western Bulldogs and Melbourne, 2019-2020 Premiers Richmond and two of the most consistent performers during 2020 and 2021, the Brisbane Lions and Port Adelaide. Although COVID-19 has played havoc with scheduling throughout the last two years there are now more people than ever before, 8,857,000, expressing support for an AFL club, an increase of 1,335,000 (+17.7%) on a year ago. In addition, there are 7,580,000 Australians who watched an AFL match on TV, down 81,000 (-1.1%) on a year ago.

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ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE