M6950 Market Research and Statistical Services

Mums to be spoiled on Mother’s Day with $754 million to be spent on gifts

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Apr-22

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that Australians are set to spend $754 million on Mother’s Day gifts. People who plan on buying a gift will spend an average of $80, with 90% planning to spend the same or more than they did last year. Flowers are set to be the most popular gift, mentioned by 34% of Australians surveyed, followed by alcohol and food (23%) and clothing, shoes and sleepwear (mentioned by 11% of Australians). Some 24% of Australians will be purchasing gifts for people who aren’t their birth mother, including mothers-in-law, wives or partners and other family members. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 1,162 Australians aged 18+ on Tuesday April 12 – Wednesday April 13.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The latest Total News readership figures produced by Roy Morgan on behalf of ThinkNewsBrands shows that 20.4 million Australians consumed news in a four-week period in the year to December 2021, an increase of 0.9 per cent compared with 2020. The readership figures show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Readership has grown in all states and territories, while digital news maintains its position of strength with readership of 19.3 million, up 1.5 per cent year-on-year.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

Magazine categories enjoy strong growth in 2021 led by Food & Entertainment, Home & Garden, General Interest and Health & Family – all with readership up year on year

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The Roy Morgan Australian Readership report for the 12 months to December 2021 shows that more than 11 million Australians aged 14+ (52.4%) now read print magazines, an increase of 1.4% from a year ago. This market broadens to 15 million Australians aged 14+ (70.8%) who read magazines in print or online either via the web or an app, a small drop of 3.9 per cent from a year ago. The overall magazine industry readership figures are up compared to a year ago, and the print readership of the three most widely read magazine categories increased significantly from a year ago. Readership of Food & Entertainment increased 7.2 per cent to over 7.1 million, General Interest was up 6.8 per cent to over 4 million and Home & Garden increased by 7.9 per cent to over 3.7 million. More than 80% of Australia’s top 25 most widely read magazines (21 out of 25) experienced growth in their print readership during 2021 compared to a year earlier. Better Homes & Gardens is Australia’s most widely read paid magazine with print readership up 2.7 per cent to 1,6211,000 ahead of the Australian Women’s Weekly with a print readership of 1,291,000, an increase of 0.2 per cent on a year ago. These are the latest findings from the Roy Morgan Single Source survey of 65,093 Australians aged 14+ in the 12 months to December 2021.

CORPORATES
ROY MORGAN LIMITED

Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The latest Total News readership figures produced by Roy Morgan on behalf of ThinkNewsBrands shows that 20.4 million Australians consumed news in a four-week period in the year to December 2021, an increase of 0.9 per cent compared with 2020. The readership figures show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Readership has grown in all states and territories, while digital news maintains its position of strength with readership of 19.3 million, up 1.5 per cent year-on-year.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

Magazine categories enjoy strong growth in 2021 led by Food & Entertainment, Home & Garden, General Interest and Health & Family – all with readership up year on year

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The Roy Morgan Australian Readership report for the 12 months to December 2021 shows that more than 11 million Australians aged 14+ (52.4%) now read print magazines, an increase of 1.4% from a year ago. This market broadens to 15 million Australians aged 14+ (70.8%) who read magazines in print or online either via the web or an app, a small drop of 3.9 per cent from a year ago. The overall magazine industry readership figures are up compared to a year ago, and the print readership of the three most widely read magazine categories increased significantly from a year ago. Readership of Food & Entertainment increased 7.2 per cent to over 7.1 million, General Interest was up 6.8 per cent to over 4 million and Home & Garden increased by 7.9 per cent to over 3.7 million. More than 80% of Australia’s top 25 most widely read magazines (21 out of 25) experienced growth in their print readership during 2021 compared to a year earlier. Better Homes & Gardens is Australia’s most widely read paid magazine with print readership up 2.7 per cent to 1,6211,000 ahead of the Australian Women’s Weekly with a print readership of 1,291,000, an increase of 0.2 per cent on a year ago. These are the latest findings from the Roy Morgan Single Source survey of 65,093 Australians aged 14+ in the 12 months to December 2021.

CORPORATES
ROY MORGAN LIMITED

7.5 million Australians are now watching Broadcast Video on Demand such as 7plus, 9Now, 10 Play and ABC iView

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Feb-22

New data from Roy Morgan shows that 7.5 million Australians now watch ‘Broadcast Video on Demand’ (BVOD) services. Viewership of BVOD services grew strongly during the early stages of the pandemic, with an increase of around 2.1 million viewers (+39.5%) in 2020 compared to the December 2019 quarter. This level of growth was always going to be hard to maintain and over the last year an additional 130,000 viewers streamed BVOD services, an increase of 1.8% on 2020, for a total of over 7.5 million viewers (35.5%). ABC iView continues to be the clear market leader with 4.13 million viewers in an average four weeks, up 985,000 (+31.3%) from two years ago, although down 633,000 (-13.3%) on a year ago. SBS On Demand remains in second place and is now viewed by 2.86 million Australians representing an increase of 217,000 (+8.2%) from two years ago although down 653,000 (-18.6%) from a year ago. The leader of the three traditional commercial broadcasters is the Seven Network’s 7plus which is now viewed by 2.6 million Australians, an increase of 727,000 (+38.8%) from a year ago. Close behind are the Nine Entertainment Company’s 9Now which is viewed by 2.38 million Australians, up 318,000 (+15.4%) on a year ago and Network 10’s 10 Play, now viewed by 1.7 million Australians, up 358,000 (+26.7%). This new data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, TEN NETWORK HOLDINGS LIMITED

Roy Morgan launches next generation Helix Personas in New Zealand

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

Roy Morgan CEO Michele Levine and Chief Digital Officer Howard Seccombe today launched the next generation Helix Personas for New Zealand – the most advanced psychographic customer segmentation and data integration tool that provides an unparalleled understanding of the different Helix Personas Communities that comprise the 5 million people that call New Zealand home. The next generation Helix Personas brings together a re-engineered platform to provide deeper insights and a frictionless user experience, an integrated premium mapping tool to explore Personas down a street-block level and introduces Creative Briefs – a tool that automatically produces messaging guidelines for any group of Personas. The new marketing website (www.helixpersonas.co.nz) showcases the six new Helix Communities and 52 Helix Personas, with detailed explanations of which slice of the New Zealand population they represent. For a deeper understanding of how the next generation Helix Personas can give your business an edge, please watch our launch webinar.

CORPORATES
ROY MORGAN LIMITED

Australian alcohol consumption increases during 2021 – wine, beer, spirits and RTDs all up on a year ago

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Nov-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 3.5% points to 69.6% in the 12 months to September 2021. A total of 13,894,000 Australians (69.6%) aged 18+ consumed alcohol in an average four-week period in the year to September, up from 13,179,000 (66.4%) a year earlier. The number of Australians drinking wine increased from 8,539,000 (43.0%) to 9,263,000 (46.4%) – an increase of 3.4% points over the year. There were 7,138,000 Australians (35.7%) drinking beer, an increase of 0.5% points (+147,000) from a year earlier. In addition, there were 6,670,000 Australians (33.4%) drinking spirits in mid-2021, up from 6,121,000 (30.8%) a year earlier – an increase of 2.6% points. Also increasing was consumption of Ready-to-drinks (RTDs) which increased from 2,243,000 Australians (11.3%) to 2,745,000 (13.7%). The results were not as positive for other types of alcohol, with fewer Australians now drinking cider, liqueurs and fortified wines compared to a year ago. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Australians re-discover love of magazines during 2021 with Food & Entertainment, Home & Garden, General Interest and Mass Women readership up year on year

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-21

The Roy Morgan Australian Readership report for the 12 months to September 2021 shows that over 11.2 million Australians aged 14+ (53%) now read print magazines, an increase of 2.2% from a year ago. This market broadens to 15.2 million Australians aged 14+ (71.8%) who read magazines in print or online either via the web or an app (down 3.3 per cent from a year ago). The overall magazine industry readership figures are up compared to a year ago with the rebound out of the 2020 lockdowns earlier last year providing a boost to key magazine categories. Of the 15 categories measured over the last two years, two-thirds (10 magazine categories) are up and only five are down. The print readership of all four of the most widely-read magazine categories increased significantly from a year ago. Readership of the Food & Entertainment category increased 12.7 per cent to over 7.2 million, General Interest was up 9.1 per cent to over 4.1 million, Home & Garden increased by 12.2 per cent to almost 3.8 million and Mass Women’s was up 4.1 per cent to around 3 million. There were also impressive increases in readership for the magazine categories covering Motoring, TV, Sports, Music & Movies, Fishing and Motorcycles. These are the latest findings from the Roy Morgan Single Source survey of 64,972 Australians aged 14+ in the 12 months to September 2021.

CORPORATES
ROY MORGAN LIMITED

Mortgage stress at record lows during the 2021 lockdowns in NSW, Victoria and the ACT

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-21

New research from Roy Morgan shows that an estimated 584,000 mortgage holders (15.8%) were ‘At Risk’ of mortgage stress in the three months to September 2021. This period encompassed the recent lockdowns in NSW, Victoria and the ACT, which finally ended during the month of October. Mortgage stress dropped to record lows during this period with fewer than 600,000 mortgage holders considered ‘At Risk’ for the first time. The level of mortgage stress is down on a year ago during Victoria’s long second lockdown when an estimated 668,000 mortgage holders (18.3%) were considered ‘At Risk’. The low rate of ‘At Risk’ mortgages during this period continues the trends seen during the pandemic in which record low interest rates, record levels of Government financial support, and considerable measures taken by banks and financial institutions to support borrowers in financial distress have combined to lower mortgage stress to record lows. Mortgage stress today is at less than half the level it was during the Global Financial Crisis in 2008, when it reached a high of 35.6% of mortgage-holders. Meanwhile, 18.7% of Australians with negative employment changes due to COVID-19 are now in mortgage stress – almost 3% points higher than for all mortgage holders. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 50,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED