M6950 Market Research and Statistical Services

Supermarkets are the most trusted brands but Department Stores Myer, Kmart, Big W and Target are the big improvers

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

Data from Roy Morgan shows that Australia’s top four most trusted brands are Woolworths, Coles, Bunnings Warehouse and ALDI. Notably, there have been four big improvers in the June 2021 quarter, with department stores Kmart, Myer, Big W and Target all improving their standing as some of Australia’s most trusted brands. Kmart has entered the top 5, both Myer and Big W are new entrants to the top 10 and Target jumped seven spots in the quarter to be just outside the top 10. The Roy Morgan analysis also reveals the top 20 list of Australia’s most distrusted brands, with Harvey Norman entering the top 20 list for the first time; brands including Amazon, Google, Twitter and Crown Resorts all experienced rising distrust rankings during the June quarter. Roy Morgan is presenting a special webinar on the top 20 most trusted and distrusted brands on September 14 at 11am.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS WAREHOUSE, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, MYER HOLDINGS LIMITED – ASX MYR, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, AMAZON.COM INCORPORATED, GOOGLE AUSTRALIA PTY LTD, TWITTER INCORPORATED, CROWN RESORTS LIMITED – ASX CWN

Australians turn to magazines during lockdowns with Food & Entertainment, Home & Garden, General Interest and Mass Women readership up year on year

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Aug-21

The Roy Morgan Australian Readership report for the 12 months to June 2021 shows that a total of 15,201,000 Australians aged 14+ (72.0%) read magazines in print or online either via the web or an app. This is down 4 per cent, or 628,000, from a year ago. Readership of print magazines was 12.0 million Australians aged 14+ (56.8 per cent), down 2.2% from a year ago. Although overall industry readership figures are down slightly compared to a year ago, this is largely due to the closure or suspension of many titles during 2020 as the industry grappled with the COVID-19 pandemic and the nation-wide lockdown. The good news is that many magazine titles have resonated with new audiences during a tough year and are thriving, with solid readership increases seen across many categories. Readership of the Food & Entertainment category increased by 10.8 per cent to over 7.1 million, General Interest was up 6.1 per cent to over 4.1 million, Home & Garden increased by 17.8 per cent to over 3.8 million and Mass Women’s was up 3.8 per cent to over 3 million. These are the latest findings from the Roy Morgan Single Source survey of 64,973 Australians aged 14+ in the 12 months to June 2021.

CORPORATES
ROY MORGAN LIMITED

More than 20 million Australians continue to read news

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-21

The first release of Total News readership figures produced by Roy Morgan shows that 20.4 million Australians consume news in a four-week period, an increase of 1 per cent compared to the same period last year. The readership figures, produced for the first time by Roy Morgan for ThinkNewsBrands, refer to the 12 months to June 2021 and show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Digital news maintains its position of strength with readership of 19.1 million, 90 per cent of the population aged 14+. Print news has seen a 6 per cent increase compared to the same period last year, now reaching 14.1 million people, or 67 per cent of the population aged 14+. In April, ThinkNewsBrands announced the appointment of Roy Morgan to measure news readership and the retirement of emma (Enhanced Media Metrics Australia).

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

$39 billion purchase of Afterpay highlights value of buy-now-pay-later services such as Zip, Humm and LatitudePay

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Aug-21

The latest Roy Morgan Digital Payments Report shows that 16 million Australians aged 14+ (75.5%) are now aware of buy-now-pay-later services such as Afterpay, Zip, Latitude Pay, Humm and Openpay. The high and growing awareness for buy-now-pay-later services comes as Silicon Valley ‘tech giant’ Square has lodged a bid of $39 billion ($US29 billion) to buy Australian market leader Afterpay. Awareness of buy-now-pay-later services has overtaken that of traditional online payment platforms (74.5%) such as PayPal, Visa, Western Union and masterpass for the first time. Afterpay is the clear market leader, with 73.4% of Australians aware of the service in the year to June 2021, up 3.4% points since February 2021 and up 39.6% points since September 2018. Meanwhile, 52.9% of Australians are now aware of main rival Zip, an increase of 4.3% points since February 2021; awareness of Zip amongst Australians is now rising at a faster pace than Afterpay. The two main buy-now-pay-later services have been joined by a host of second-tier fintech companies in the space, including Humm, LatitudePay and Openpay – and awareness of all three is growing rapidly.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY LIMITED – ASX APT, SQUARE INCORPORATED, ZIP CO LIMITED – ASX Z1P, HUMM GROUP LIMITED – ASX HUM, LATITUDE PAY, OPENPAY GROUP LIMITED – ASX OPY

Mortgage stress near record low in mid-2021

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jul-21

New research from Roy Morgan shows that an estimated 677,000 mortgage holders (17.3%) were at risk of ‘mortgage stress’ in the three months to May 2021. This period encompassed the end of the JobKeeper wage subsidy in late March, low community transmission of COVID-19 and only a few ‘short and sharp’ lockdowns and border closures to deal with outbreaks. This level of mortgage stress is down sharply on a year ago when an estimated 794,000 mortgage holders (19.4%) were at risk during the early stages of the COVID-19 pandemic in the three months to May 2020. Of those mortgage holders considered ‘At Risk’ in the three months to May 2021, some 440,000 (11.8% of all mortgage holders), were considered ‘Extremely at Risk’, down from 480,000 (12.3%) on the three months to May 2020. These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 50,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

Supermarkets dominate Australia’s most trusted brands in 2021 led by Woolworths, Coles, Bunnings & ALDI

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Jul-21

Roy Morgan data scientists analysed nominations from more than 20,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. The COVID-19 pandemic has led to a retail sales boom on the back of record Government support for the economy, and it is perhaps unsurprising that leading supermarket and retail brands fill five of the top six spots as Australia’s most trusted brands. The latest Roy Morgan Risk Report reveals that the nation’s two largest supermarket brands, Woolworths and Coles, took out first and second places on the list of most trusted brands in the country in early 2021, followed closely by leading hardware retailer Bunnings Warehouse and fellow supermarket ALDI. The Roy Morgan Risk Report also reveals the top-20 list of Australia’s most distrusted brands, with several brands entering the top 10 for the first time including Amazon, Rio Tinto and Huawei, and brands such as Crown Resorts, Uber, Twitter and TikTok new entrants into the top 20 list. Leading banks including NAB, ANZ and CBA were among the big improvers on the distrust ladder with all three dropping well out of the top-10 most distrusted brands. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, AMAZON.COM INCORPORATED, RIO TINTO LIMITED – ASX RIO, HUAWEI TECHNOLOGIES (AUSTRALIA) PTY LTD, CROWN RESORTS LIMITED – ASX CWN, UBER AUSTRALIA PTY LTD, TWITTER INCORPORATED, TIKTOK, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Roy Morgan Customer Satisfaction Awards 2020: Australia’s winning retailers announced

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-21

The annual Roy Morgan Customer Satisfaction Awards were awarded in locked down Melbourne in early June. As usual, the awards in the retail category went to a mix of first timers and veterans. Among those enjoying their moment in the customer satisfaction spotlight for the first time were Schnitz as the Quick Service Restaurant of the Year with six monthly customer satisfaction awards and Chemist Warehouse as Chemist/Pharmacy of the Year. There were seven repeat winners led by Myer as Department Store of the Year for a sixth straight year, Bunnings Warehouse as Hardware Store of the Year for a fourth year in a row, Rebel as Sports Store of the Year for the sixth consecutive year and perhaps most impressively of all The Reject Shop confirming its dominance in the field as the Discount Variety Store of the Year for the ninth year running (2012-2020). First Choice Liquor (Liquor Store of the Year), The Athlete’s Foot (Shoe Store of the Year) and Subway (Major Quick Service Restaurant of the Year) all built on their victories in 2019 to complete back-to-back victories in their respective categories for the first time.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan unveils Annual Customer Satisfaction Award winners for 2020 across all categories

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jun-21

Roy Morgan’s Annual Customer Satisfaction Awards have been impacted by the COVID-19 pandemic, but after rigorous examination of the data recorded from Australians during 2020 we are able to announce the deserving winners who have excelled with high customer satisfaction ratings despite the challenges of the pandemic. Nineteen of the 40 award winners are repeat winners backing up from a victory a year ago, while there are 21 new winners. Respondents name the companies they deal with in various categories across more than 30 industries, and rate how satisfied they are with them. Monthly Customer Satisfaction winners are cited in each category throughout the year, with the annual award going to the company with the most wins. Several companies scored a clean sweep of 12 monthly victories during 2020, including first-time winners Aussie Broadband and Health Partners, as well as back-to-back 2019 & 2020 winners Myer, The Reject Shop, Powershop, Bunnings Warehouse, Rebel, RAC and Defence Health. Costco also returned to the winners’ circle with an unblemished record in 2020 after last winning the annual award in 2017. The data that determines who wins comes from Roy Morgan’s Single Source survey, compiled from in-depth interviews with over 50,000 consumers from all around Australia.

CORPORATES
ROY MORGAN LIMITED

Isuzu UTE wins Best of the Best Award

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jun-21

Vehicle manufacturer Isuzu UTE has been named the winner of the Roy Morgan Customer Satisfaction Award – ‘Best of the Best’ – taking the mantle from fellow car manufacturer Lexus. The ‘Best of the Best’ award goes to the company that achieved the highest customer satisfaction of all 40 winners in the Annual Roy Morgan Customer Satisfaction Awards. Isuzu UTE also won the prestigious ‘Best of the Best’ Award in 2018 and their victory this year was built on the back of seven monthly victories in the Car Manufacturer of the Year category, including six wins in a row from March to August 2020. Isuzu UTE came out just on top of 2019 winner Lexus (five monthly victories) Other car manufacturers to perform exceptionally well in 2020 included Toyota, Mercedes-Benz and Suzuki. Isuzu UTE averaged customer satisfaction of an exceptional 94.92% in 2020 to beat Liquor Store of the Year First Choice Liquor by the barest of margins in second place on an average of 94.88%.

CORPORATES
ROY MORGAN LIMITED, ISUZU UTE AUSTRALIA PTY LTD

More Australians switching insurance since COVID-19

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jun-21

New data from Roy Morgan shows that since the COVID-19 pandemic began, Australians with either vehicle insurance or household insurance have been far more likely to switch their insurance provider, and also far more likely to consider switching after looking for deals from other companies. In the year to March 2021, only 62.9% of the nation’s 30 million+ vehicle insurance policies (including Compulsory Third Party) were renewed without approaching another company, down from 77.9% in the year to March 2020. There was a significant increase in vehicle insurance policies that were renewed only after approaching other companies, up 9.2% points to 23.5%. There was a similar trend in the household insurance market, which comprises nearly 25 million policies. Some 68.1% of these policies were renewed without approaching another company, down 12.3% points from the year to March 2020 when 80.4% of household insurance policies were renewed. Meanwhile, 22% of household insurance policies were renewed after approaching other companies, up 7.7% points from a year ago, and 6.1% of policies were ‘switched’ from another company, up from 3.7% a year ago. These are some of the latest findings from Roy Morgan’s Single Source insurance data derived from in-depth personal interviews conducted with over 50,000 Australians per annum, including details of over 75,000 vehicle insurance policies and over 65,000 household insurance policies.

CORPORATES
ROY MORGAN LIMITED