Supermarkets are the most trusted brands but Department Stores Myer, Kmart, Big W and Target are the big improvers

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

Data from Roy Morgan shows that Australia’s top four most trusted brands are Woolworths, Coles, Bunnings Warehouse and ALDI. Notably, there have been four big improvers in the June 2021 quarter, with department stores Kmart, Myer, Big W and Target all improving their standing as some of Australia’s most trusted brands. Kmart has entered the top 5, both Myer and Big W are new entrants to the top 10 and Target jumped seven spots in the quarter to be just outside the top 10. The Roy Morgan analysis also reveals the top 20 list of Australia’s most distrusted brands, with Harvey Norman entering the top 20 list for the first time; brands including Amazon, Google, Twitter and Crown Resorts all experienced rising distrust rankings during the June quarter. Roy Morgan is presenting a special webinar on the top 20 most trusted and distrusted brands on September 14 at 11am.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS WAREHOUSE, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, MYER HOLDINGS LIMITED – ASX MYR, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, AMAZON.COM INCORPORATED, GOOGLE AUSTRALIA PTY LTD, TWITTER INCORPORATED, CROWN RESORTS LIMITED – ASX CWN

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