Original article by Roy Morgan
Market Research Update – Page: Online : 15-Sep-21
Roy Morgan’s readership results for New Zealand’s print newspapers and magazines for the 12 months to June 2021 show that 2.96 million (71.7%) of New Zealanders aged 14+ now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, almost 1.8 million New Zealanders aged 14+ (42.5%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is the nation’s most widely read publication, with a total cross-platform audience of 1,844,000 in the 12 months to June, unchanged on a year ago. Stuff.co.nz retains the position as New Zealand’s leading news website; its total digital audience in an average 7 days is nearly 1.72 million New Zealanders, well ahead of main rival NZHerald.co.nz on 1.56 million. Meanwhile, driving magazine AA Directions is New Zealand’s most widely read magazine, with an average issue readership of 364,000 during the year to June. These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,609 New Zealanders aged 14+ over the 12 months to June.
ROY MORGAN LIMITED