Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jun-21
Roy Morgan’s Annual Customer Satisfaction Awards have been impacted by the COVID-19 pandemic, but after rigorous examination of the data recorded from Australians during 2020 we are able to announce the deserving winners who have excelled with high customer satisfaction ratings despite the challenges of the pandemic. Nineteen of the 40 award winners are repeat winners backing up from a victory a year ago, while there are 21 new winners. Respondents name the companies they deal with in various categories across more than 30 industries, and rate how satisfied they are with them. Monthly Customer Satisfaction winners are cited in each category throughout the year, with the annual award going to the company with the most wins. Several companies scored a clean sweep of 12 monthly victories during 2020, including first-time winners Aussie Broadband and Health Partners, as well as back-to-back 2019 & 2020 winners Myer, The Reject Shop, Powershop, Bunnings Warehouse, Rebel, RAC and Defence Health. Costco also returned to the winners’ circle with an unblemished record in 2020 after last winning the annual award in 2017. The data that determines who wins comes from Roy Morgan’s Single Source survey, compiled from in-depth interviews with over 50,000 consumers from all around Australia.
ROY MORGAN LIMITED