M6950 Market Research and Statistical Services

Australia’s Most Trusted and Distrusted Brands + The Retail Landscape – Webinar Invitation

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-25

Join Roy Morgan CEO Michele Levine at 11:00am on 28 November to discover Australia’s most Trusted and Distrusted brands; how traditional retail brands are being impacted by Temu, Shein, and AliExpress; how the dramatic shift to low prices is affecting discount department stores like Kmart and Big W; whether Amazon has finally become the digital category killer, impacting Myer, JB Hi-Fi and Harvey Norman; whether Coles and Woolworths are finally showing real signs of reputational recovery; and whether the retail sector seeing a rise in distrust amid all the upheaval. Register now and we will send you a link immediately prior to the start of the webinar.

CORPORATES
ROY MORGAN LIMITED

Over one-in-three Australian credit card holders rely on credit to make ends meet

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Nov-25

New research from Roy Morgan’s Single Source shows that the median annual personal income of Australian credit card holders is over $20,000 higher than non-credit card holders. Nevertheless, 36% of credit card holders leave part of their credit card debt unpaid at the end of each month; this equates to an estimated 2,440,000 Australians, or 11% of the adult population. Among the 2.44 million Australians who do not pay off their credit card each month, the median amount owed is $1,037. Those with greater ongoing living expenses tend to owe more, with more owed by mortgage payers ($1,342) and renters ($911) than by those owning their home outright ($787). Not only do credit card holders who have greater ongoing living expenses leave larger amounts unpaid on their credit card each month, but they are also more likely to have accessed buy-now, pay-later services in an average four weeks.

CORPORATES
ROY MORGAN LIMITED

Online retailers are leading Australia’s low-price perception shift, with cheap becoming even cheaper

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Nov-25

Research from Roy Morgan shows that global online retailers are reshaping Australians’ perceptions of value, with "cheap" becoming even cheaper as most traditional discount stores lose their hold on price perception. Kmart and Big W continue to lead on low-price perception, with 58% and 45% of Australians respectively associating these brands with the statement "has low prices". However, over the past five years most traditional discount retailers have seen declines in this measure, while Amazon, Temu and Shein have recorded notable gains. Temu’s "low price" association has risen from 34% to 41% (+7% points) since October 2024, surpassing The Reject Shop. Shein has risen from 23% to 27% (+4% points) during the same period, and is now sitting on par with Bunnings and Target. The Reject Shop’s recent acquisition by Canadian retailer Dollarama is set to inject new competition into this segment. However, Dollarama will be entering a far more competitive environment than The Reject Shop has competed in, with online players now firmly reshaping what Australians perceive as "cheap".

CORPORATES
ROY MORGAN LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, AMAZON.COM INCORPORATED, TEMU, SHEIN, THE REJECT SHOP LIMITED, TARGET AUSTRALIA PTY LTD, BUNNINGS GROUP LIMITED, DOLLARAMA

Over 620,000 Problem Gamblers in Australia – and the majority are aged under 35

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-25

Roy Morgan’s analysis of gambling data shows that an estimated 622,000 Australians aged 18+ (2.9%) now fit the profile of ‘problem gamblers’; this is up 111,000 (+22%) from a year ago, and up 230,000 from two years ago. Some 1,610,000 Australians are now classified as ‘low risk gamblers’, which is down 149,000 (-8%) on a year ago, and 196,000 lower than two years ago. Meanwhile, the number of Australians who are now considered to be ‘moderate risk gamblers’ is down 17,000 (-1%) on a year ago, but up 180,000 compared to two years ago. The Problem Gambling Severity Index shows that a total of 3,492,000 Australians (16.2%) are either problem gamblers or at-risk gamblers. This detailed research into gambling in Australia is conducted on an ongoing basis around the nation, and is based on interviews with more than16,000 Australian adults every year (1,300+ each month).

CORPORATES
ROY MORGAN LIMITED

Australians report donating almost $8 billion to charity annually

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Data from Roy Morgan shows that 58% of Australians aged 14+ (an estimated 13.2 million people) donated an average of $594 to charity in the year to 30 June 2025, contributing approximately $7.9 billion in total. Donations have followed a steady upward trend since June 2015, with a few slight dips in recent periods over the last decade, including during the last year as cost-of-living concerns became prevalent, even as official inflation decelerated rapidly over the last two-and-a-half years. Over the last decade the average size of charitable donations made by Australians has grown significantly. In 2015-16 the average charitable donation per donor was $334; this increased by $166 (+50%) in the next five years to an average of $500 in 2020-21. Since the COVID-19 pandemic, the growth in the size of the average charitable donation has continued, but at a slower pace, up by $94 (+19%) over the last four years to $594 in 2024-25.

CORPORATES
ROY MORGAN LIMITED

Sydney FC is again the most widely supported A-League club ahead of the new 2025-26 A-League season

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Research from Roy Morgan shows Sydney FC topping the 2025 Roy Morgan A-League club supporter ladder with 686,000 fans; this is over 100,000 more fans than any other club in the league. Sydney FC has been the most successful club in the A-League Men, winning 5 Championships and 4 Premiers Plates since the league began in 2005. There is a close contest for second place between the Brisbane Roar and Melbourne Victory. The Roar has 556,000 supporters, just ahead of the Melbourne Victory with 531,000 supporters. In fourth place overall are Adelaide United with 404,000 supporters, followed by Perth Glory with 360,000 supporters and current A-League Men’s Champions Melbourne City with 292,000 supporters. Meanwhile, 16.1% of Australians (3.7 million people), now support an A-League club, and 6.8% (almost 1.6 million) watch the A-League on TV. However, a much larger 5.6 million (24.5%) Australian have watched any soccer match on TV, which includes overseas leagues and international tournaments.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, ADELAIDE UNITED FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, MELBOURNE CITY FOOTBALL CLUB

Bunnings, Kmart and Samsung are the Most Trusted Brands in Retail and Consumer Products for 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Roy Morgan has presented the Roy Morgan Trusted Brand Awards for 2025 for Retail and Consumer Products industries. The broader Retail category (not including Supermarkets) was again topped by leading home hardware brand Bunnings, with a seventh consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. Bunnings recorded a clean sweep at the awards, picking up the ‘Best of the Best’ Most Trusted Brand in Australia award for a second straight year. The ‘Most Trusted Brand in Department & Discount Department Stores’ award has been won by Kmart for the seventh year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ was South Korea-based Samsung, also for a seventh straight year. Meanwhile, Apple is the ‘Most Trusted Technology Brand’ for a fifth consecutive year, and Aldi has retained the title of the ‘Most Trusted Supermarket Brand’ for 2025.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Supercheap Auto, Red Bull and Repco are the brands most firmly associated with the V8 Supercars and Bathurst 1000

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-25

Research from Roy Morgan shows that three key brands -Supercheap Auto, Red Bull and Repco – stand out as associated most strongly with the V8 Supercars Championship, which includes the Bathurst 1000. Supercheap Auto, which was the naming rights sponsor for the Bathurst 1000 from 2005 to 2020, is still associated with V8 Supercars by 13% of Australians (3.1 million). Red Bull, the naming rights sponsor of the most successful V8 Supercars team since 2013, is associated with the V8 Supercars by 11% of Australians (2.6 million). Repco, which has been the naming rights sponsor of the Bathurst 1000 since 2021, is associated with the V8 Supercars by 9% of Australians (equivalent to 2.1 million people). Other brands associated with V8 Supercars include Ampol, Dunlop and Mobil (6% of Australians for each), Beaurepaires (5%), Boost Mobile (4%), and Armor All, BP, Coca Cola, Coates Hire and Jim Beam (all 3%). Meanwhile, almost 2.6 million Australians aged 14+ said they watched the Bathurst 1000 in the year to June 2025; this is equivalent to 11.3% of Australians.

CORPORATES
ROY MORGAN LIMITED, V8 SUPERCARS AUSTRALIA PTY LTD, SUPER CHEAP AUTO, RED BULL AUSTRALIA PTY LTD, REPCO CORPORATION LIMITED, AMPOL LIMITED – ALD, DUNLOP AND OLYMPIC TYRES, MOBIL OIL AUSTRALIA LIMITED, BEAUREPAIRES, BOOST MOBILE, ARMOR ALL, BP AUSTRALIA LIMITED, THE COCA-COLA COMPANY, COATES HIRE LIMITED, JIM BEAM BRANDS AUSTRALIA PTY LTD

NRL Grand Finalists the Brisbane Broncos and Melbourne Storm are the most widely supported NRL clubs in 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-25

The latest data from Roy Morgan shows that the Brisbane Broncos are Australia’s most widely supported NRL club for a second straight year, with 1,271,000 supporters. In a clear second place are the Broncos’ 2025 Grand Final opponent, the Melbourne Storm with 1,149,000 supporters, an increase of 31,000 (+2.8%) on a year ago. The most widely supported Sydney-based club is the Sydney Roosters with 502,000 supporters, following an increase of 28,000 (+5.9%) on a year ago. Amongst the Sydney-based NRL clubs in second place is the Parramatta Eels with 433,000 supporters, ahead of the South Sydney Rabbitohs with 403,000 supporters. Meanwhile, 6.3 million Australians (27.7% of Australians aged 14+) now watch the NRL on TV, up 392,000 (+6.6%) on four years ago.

CORPORATES
ROY MORGAN LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, PARRAMATTA EELS, SOUTH SYDNEY RUGBY LEAGUE CLUB

More men are using skincare; up over 20% compared to five years ago

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-25

New data from Roy Morgan shows that there was 20.7% growth in male skincare routines over the five years to June 2025, making male self-care more prominent than ever. In total, 14.4 million Australians aged 14+ said they have used skincare products in the 12 months to June 2025, compared to 13 million in the year to June 2021; this is an increase of over 1 million Australians (10.1% growth) over the past five years. Some 43.4% of men now use skincare products, up from 40.5% five years ago; the number of women who use skincare products has fallen to 81.5%, down from 82.5% five years ago. Meanwhile, the number of Australians who now have a skincare routine has grown from 7,671,000 to 8,649,000; this is a rise of 979,000 (12.8% growth over the last five years). While more people are reporting to have a skincare routine, the number of those who do is growing at a faster rate; with the gap between the two groups widening.

CORPORATES
ROY MORGAN LIMITED