M6950 Market Research and Statistical Services

Australian-made significantly preferred to Chinese-made

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-19

New research by Roy Morgan shows that Australians are more likely to buy products across a wide range of industries if they know the product is made in Australia. Only a minority say the same about products they know are made in China. The largest differences are for food, wine, skin care and cosmetics. A huge majority, 88%, say they’d be more likely to buy food if they knew it was made in Australia, while only 6% say the same for Chinese-made food. The gap in favour of Australian-made wine is almost as large (72% vs. 4%). The next largest gaps in favour of Australian-made products are for skin care products (56% vs. 6%) and cosmetics (51% vs. 4%). Chinese-made products with the best performance include clothes, electrical goods, mobile phones and footwear. At least 20% of Australians indicated they would be more likely to buy these products if they knew they were made in China, although all trailed well behind Australian-made counterparts. These are the key findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Victoria top pick for short holidays, NSW for longer ones

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Original article by Royce Millar
Market Research Update – Page: Online : 23-Oct-19

New data from Roy Morgan’s Holiday Travel Intention Leading Indicator Report shows that more than half of the Australian population (10.48 million, or 50.7% of those 14+) intends to take a domestic holiday in the next 12 months. Victoria is the top destination for those planning a short holiday (31%), ahead of NSW (27.7%) and Queensland (17.5%) with others planning either another domestic destination, an international destination, or not yet having any particular destination in mind at all. But for those intending on a longer holiday, only 53.6% will holiday in Australia. NSW is the most popular domestic destination (17.2%), ahead of Queensland (16.4%) and Victoria (15.3%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week or over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Mobile banking apps linked to high customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Oct-19

New research by Roy Morgan shows that satisfaction levels for mobile banking users was 90.3% in September 2019, ahead of interactions via internet banking (89.0%), branches (86.4%), a personal banker/advisor (78.9%) and phone banking (80.4%). Mobile banking is now used by 45.9% of Australians aged 14+ in an average four-week period, compared to only 20.6% who use branches. Customers of all four of the major banks have higher satisfaction with mobile banking compared to those using branches. Internet banking users also have higher satisfaction than those using branches. These are some of the latest findings from Roy Morgan’s ‘Service Satisfaction Report-Consumer Banking Market September 2019’. This report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 consumers each year in their homes. The results presented here are from interviews conducted in the six months to September 2019.

CORPORATES
ROY MORGAN LIMITED

Home owners and renters take different views on the level of future inflation

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Oct-19

Surveyed in September, Australians as a whole said they expected inflation to increase by 4% annually over the next two years. This is up very slightly (0.1%) on how they were feeling the previous month, but it is down a little (0.3%) on their expectations a year earlier. However there was a notable difference in the expectations of home owners compared to renters, with the latter taking a much more pessimistic outlook. Renters expect inflation to rise 4.7% over the next two years, while home owners expect inflation of 3.8% and those paying off mortgages are expecting only a 3.4% rise. September Inflation Expectations are based on personal interviews with a nationally representative sample of 4,012 Australians aged 14+. October survey responses will reveal the effect of the RBA’s decision to cut interest rates earlier this month, the third such cut this year, taking them to a record low of 0.75%.

CORPORATES
ROY MORGAN LIMITED, RESERVE BANK OF AUSTRALIA

A growing number of Australians want marijuana legalised

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that 42% of Australians aged 14+ now support legalisation of marijuana, up 9% points in just four years. The percentage who say marijuana should remain illegal is down 7% over the same period, to 49%. A further 9% are undecided. Australians aged 18-34 are the most likely to support the legalisation of marijuana. This is also the segment of the population where opinion has shifted to the greatest degree over the last four years. In 2015 only 36% of 18 to 24 year-olds supported legalisation, now 50% do. The next age-group, 25 to 34 year-olds, has also seen a dramatic rise in support, from 34% in 2015 to 46% now. These are the two age groups in which support for legalisation is higher than opposition to the idea. Perhaps surprisingly, the two groups most opposed to the legalisation of marijuana are the youngest and oldest Australians. Only a little over a quarter of 14-17yr olds (26%) and a third of those aged 65+ (33%) support such a move. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Sportsbet/BetEasy merger would dominate online betting market

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that a global merger of The Stars Group and Flutter Entertainment, the online betting companies in control of Sportsbet and BetEasy, would dominate the Australian online betting market. Over 52% of the estimated 1.7 million Australians aged 18+ who place bets online use either Sportsbet (44% of online bettors) or BetEasy (15%) or both. Other leading online betting sites include TAB.com.au/UBET (35%), Ladbrokes (19%), Bet365.com (11%), TABtouch.com.au (3%) and Betfair.com.au (2%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, SPORTSBET AUSTRALIA, BETEASY PTY LTD, TAB.COM.AU, UBET, LADBROKES GROUP PLC, BET365 GROUP LIMITED, TABTOUCH.COM.AU, BETFAIR.COM.AU, THE STARS GROUP, FLUTTER ENTERTAINMENT

Australians tune in to Google Chromecast as their digital TV service of choice

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

New data from Roy Morgan shows that 12.1% of Australians aged 14+ owned a Google Chromecast as at June 2019. This was followed by Apple TV (9.4%), Foxtel Now box (7.7%), Telstra TV (6.7%), Fetch Mighty/Mini (5.5%) and other digital television services (4.5%). Google Chromecast has experienced the largest percentage increase over the past three years (+6.8%), followed by Telstra TV (+4.9%), Apple TV (+0.8%) and Foxtel Now box (+0.7% since July 2018). These findings come from the comprehensive Roy Morgan Single Source survey, gathered via in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, FOXTEL NOW, TELSTRA CORPORATION LIMITED – ASX TLS, FETCHTV PTY LTD

Roosters have edge in numbers over Raiders for NRL decider

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

Research by Roy Morgan shows that back-to-back NRL Premiers the Sydney Roosters have 261,000 supporters; their opponent in the 2019 Grand Final, the Canberra Raiders, have only 132,000 supporters, ranking them 15th in the league. Support for the Roosters is also more evenly divided on gender lines, with women comprising 45% of Roosters’ supporters compared to only 40% for the Raiders. The admission of the Roosters to the inaugural NRL Women’s competition in 2018 has boosted the club’s engagement with women. Meanwhile, Raiders’ fans have demonstrated a higher commitment to the game, with 31% going to NRL matches and 82% watching the NRL on TV. In contrast, only 24% of Roosters’ fans go to NRL matches and 71% watch NRL on TV. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, CANBERRA RAIDERS, NATIONAL RUGBY LEAGUE

Private health insurance satisfaction up slightly

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

New research from Roy Morgan shows that customer satisfaction among Australians aged +14 who have private health insurance was 72.2% in August 2019, compared with 70.9% in August 2018. However, it is still lower than satisfaction rates in August 2016 (74.5%) and August 2015 (76.3%). Customer satisfaction with private health insurance reached its lowest point in June 2018, when it hit 70.5%. Roy Morgan CEO Michele Levine says Tasmanian not-for-profit fund St Lukes Health is performing far above average, with a satisfaction rating of 86%. These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, ST LUKE’S HEALTH INSURANCE

Women more likely to buy vitamins than men. They also care more about what they eat

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

New Roy Morgan data shows that 47% of Australian women aged 14+ purchase vitamins, minerals and supplements in an average six-month period, compared to 35% of men. Meanwhile, 73% of women say they actively try to get sufficient calcium in their diet, compared to 64% of men, and a greater proportion of women than men try to buy additive-free food than men (53% vs 41%). More women also favour ‘natural medicines’ and health products than men (42% vs 30%). These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED