M6950 Market Research and Statistical Services

What do kids want for Christmas? Netflix, iPads & iPhones

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Dec-19

Roy Morgan’s pre-Christmas spending predictions, released in conjunction with the Australian Retailers Association, show that Australians are expected to spend nearly $53 billion in the lead-up to Christmas. This is up 2.6% on a year ago, and well above the latest ABS inflation level of 1.7%. Meanwhile, streaming service Netflix has topped the Kids’ Cool List in Roy Morgan’s Young Australians Survey for a second straight year; Netflix was nominated as ‘really cool’ by 66% of 6-13 year olds (up 3% points on 2018) and more than 70% of 10-13 year olds. In second place is former Number 1 (in 2016), the Apple iPad on 60%, followed by the Apple iPhone on 53%. Netflix is in top spot for both girls and boys, ahead of the iPad, with girls putting the Apple iPhone in third spot, although for boys it is the Sony PlayStation 4 that takes third spot. More than twice as many boys as girls say they consider the PlayStation 4 ‘really cool’. With around 2,500 young respondents per year, Roy Morgan’s Young Australians Survey has been measuring the changing tastes, opinions and activities of Aussie kids for many years, proving to be an invaluable resource for both retailers and parents keen to ensure they know what children and teens want.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, APPLE INCORPORATED, SONY COMPUTER ENTERTAINMENT AUSTRALIA PTY LTD

Australia’s top Premium Brands – Vintage Cellars, Audi & American Express

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-19

As the economy slows, the Roy Morgan Research Institute conducted a national survey of Australia’s high-spending premium consumers and compared them with traditional consumers to identify the brands that attract the most premium consumers. Australia’s top-10 premium brands are Vintage Cellars (Coles Group), Audi, American Express, Qantas (international), Harris Farms Markets, David Jones, UniSuper, Zara, Emirates and Lexus. Of that list, the most surprising is Harris Farms Markets, which operates 26 grocery stores in NSW. The other winners are national or international brands, so for a single-state brand to have sufficient support is both unusual and a plaudit for Harris Farms. Vintage Cellars is the standout premium brand both nationally and in the Coles Group retail stable. And despite its recent challenges, the David Jones brand appears to retain attractiveness to premium spenders. Roy Morgan conducted in-depth face-to-face interviews in the homes of over 50,000 Australians per year over the five years to September 2019 to determine which leading brands attract Australia’s premium consumers. Australia’s top 10 premium brands are those that attract the highest proportion of premium consumers (NEOs) as a part of their customer base. Table-topping Vintage Cellars (54%), Audi (52%) and American Express (51%) all have customer bases of which over half are premium consumers – NEOs.

CORPORATES
ROY MORGAN LIMITED, VINTAGE CELLARS (AUSTRALIA) PTY LTD, AUDI AG, AMERICAN EXERGEN CORPORATION, QANTAS AIRWAYS LIMITED – ASX QAN, HARRIS FARM MARKETS PTY LTD, DAVID JONES LIMITED, UNISUPER LIMITED, ZARA, EMIRATES AIRLINES, LEXUS

Catalogues hit the mark with shoppers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-14

A Roy Morgan Single Source survey has found that 53 per cent of Australians aged 14+ read one or more store catalogues in an average week during the year to September 2014. Some 56 per cent bought a product as a result of seeing it in a catalogue. The survey also shows that 41 per cent of Australians read supermarket catalogues in an average week, and 58 per cent of these people buy items from the catalogues. Meanwhile, 38 per cent of readers buy something from a chemist’s catalogue, followed by liquor store catalogues (33 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DICK SMITH HOLDINGS LIMITED – ASX DSH, WESFARMERS BUNNINGS LIMITED, IKEA TRADING PTY LTD

Australian workers have 146 million days of annual leave just waiting to be used

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-19

New figures from Roy Morgan show that Australians in paid employment have over 146 million day’ worth of annual leave accrued in total; this is up 11 million days (+8.3%) on a year ago. The accrued annual leave equates to an average of just over 16 days for each paid worker in Australia. Only 10% of paid workers have no annual leave owed to them, while a further 13% have up to 2 weeks accrued. Nearly a quarter of paid workers (23%) have between two and four weeks of annual leave accrued, and another tenth have around a month owed to them. More than a fifth of paid workers (21%), have at least five weeks’ worth as yet unused. These results are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

SUVs are the most popular choice for those planning on buying a new car

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-19

The latest Roy Morgan Automotive Leading Indicators Report shows that 39.9% (753,000) of Australians aged 14+ who intend to purchase a new car within the next four years plan on purchasing an SUV. Some 34.4% (649,000) are planning to buy a passenger vehicle and 8.5% (160,000) intend to buy a light commercial vehicle. The research also shows that of those who see themselves as car enthusiasts, 37.4% intend on buying an SUV, 37.1% a passenger vehicle, and 11.6% a light commercial vehicle. Meanwhile, among Australians who rate safety as their number one concern when purchasing a car, 39.5% are intending to buy an SUV, 39.3% a passenger vehicle, and 6.8% a light commercial vehicle. These findings are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Wealthier Australians are less satisfied with their bank

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

Satisfaction levels with the banking industry are related to an individual’s level of wealth, new research from Roy Morgan shows – with the wealthiest 30% of Australians less likely to be satisfied with their banking relationships (75.4%) than the middle 40% (80.1%) or the bottom 30% (84.7%). The wealth-linked difference in banking satisfaction levels has grown more extreme over time. In 2013 the satisfaction level of the wealthiest Australians was 80.8% and that of the poorest Australians was 82.8%, a gap of just 2%. This figure has more than quadrupled to 9.3%. Six years ago there was no significant difference between the satisfaction of the middle 40% and that of the wealthiest 30%, but these levels have also grown steadily apart, opening up a gap of 4.6%. These insights come from Australia’s most extensive, longest study of consumer financial behaviour. Running continuously for more than 20 years, it involves over 50,000 in-depth, face-to-face interviews in respondents’ homes each year.

CORPORATES
ROY MORGAN LIMITED

Domestic holiday intention at a two-decade low

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research from Roy Morgan shows that two-in-three Australians plan to take a holiday in the next 12 months. As of September 2019, 66.2% (13,729,000) of Australians aged 14+ were intending to take a holiday in the following 12 months, compared with 67.8% (13,820,000) a year ago – a drop of 1.6% (91,000). In terms of holiday destinations, 50.6% (10,490,000) of Australians were planning on taking a domestic holiday, a decline of 2.1% (248,000) from a year ago. But the proportion of Australians intending on taking an overseas holiday remained steady at 11.2% (2,332,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

With its star manager Brisbane Roar tops A-League supporters, while highly trusted W-League draws substantial audience

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research shows that Brisbane Roar outdid southern rivals to top Roy Morgan’s A-League supporter ladder, with 523,000 fans. Support for the Roar is up 96,000 (+22.5 per cent) on a year ago; high-profile English star player turned manager Robbie Fowler was appointed to helm the team in April. Defending champions Sydney FC were second in fan support, on 444,000 supporters; down significantly on a year ago as delayed stadium construction leaves the club without a dedicated home ground for a second year. Melbourne Victory is again Victoria’s leading club, and third nationally in terms of support, with 413,000 fans. However, the 2018 trophy-winners Perth Glory had the largest percentage increase, adding 94,000 supporters following their first Premiership, an impressive increase of 36.2 per cent on a year ago. Other clubs to experience an increase in support include Adelaide United with 340,000 supporters (up 19.3 per cent), Melbourne City on 178,000 (up 21.9 per cent) and Central Coast Mariners on 123,000 (up 23 per cent). The increases will be welcome news for the sport’s administrators, who have dealt with dropping game attendances in recent years.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, ADELAIDE UNITED FOOTBALL CLUB PTY LTD, MELBOURNE CITY FOOTBALL CLUB PTY LTD, CENTRAL COAST MARINERS FC PTY LTD

2019 Christmas retail sales to grow 2.6% to $52.7 billion

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-19

Roy Morgan’s annual Christmas retail sales forecasts conducted in conjunction with the Australian Retailers Association indicate that Australians will spend over $52.7 billion across retail stores during the Christmas trading period. This is an increase of 2.6% from the $51.4 billion of retail expenditure during the 2018 Christmas trading period. Growth in retail expenditure is predicted across all six categories measured, with spending on Food expected to grow by 3.2% from a year ago to nearly $21.7 billion. Also set to grow strongly will be Apparel, including clothing, footwear and accessories, up 3% to almost $4.2 billion. Hospitality businesses are forecast to grow by 2.3% to an expenditure of well over $7.4 billion, and an impressive $8.8 billion is expected to be spent on Household Goods this Christmas, an increase of 0.6% from a year ago. Department stores are set to experience slower growth than other categories, up by 0.5%, to overall spending of almost $3 billion. The category combining ‘Other retailing’, which includes online retailing, is predicted to experience the fastest growth of all, up by 3.7% to spending of over $7.6 billion.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Price expectations higher in Country Areas than Capital Cities

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-19

Surveyed in October, Australians as a whole expect prices to increase by 4.1% annually over the next two years. This is up very slightly (0.1%) on how they were feeling in September, but is down to a greater degree (0.4%) on their expectations a year earlier. Comparing price expectations around Australia reveals a significant divide between Country Areas with higher price inflation expectations than Australia’s Capital Cities. Australians in Country Areas expect prices to rise by 4.3% annually over the next two years, compared to only 4% in the Capital Cities. Price expectations in Country Victoria (4.8%) are higher than anywhere else in Australia and significantly higher than in the Victorian capital of Melbourne (4.1%). There is a similar dynamic at play in Country NSW (4.2%) compared to NSW Capital Sydney (3.8%) although the gap is narrower. The two exceptions to this rule are Queensland in which price expectations are at 4.4% throughout the State and South Australia. Price expectations in Adelaide (3.9%) are slightly higher than in Country South Australia (3.8%) although both are below the national average.

CORPORATES
ROY MORGAN LIMITED