Domestic holiday intention at a two-decade low

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research from Roy Morgan shows that two-in-three Australians plan to take a holiday in the next 12 months. As of September 2019, 66.2% (13,729,000) of Australians aged 14+ were intending to take a holiday in the following 12 months, compared with 67.8% (13,820,000) a year ago – a drop of 1.6% (91,000). In terms of holiday destinations, 50.6% (10,490,000) of Australians were planning on taking a domestic holiday, a decline of 2.1% (248,000) from a year ago. But the proportion of Australians intending on taking an overseas holiday remained steady at 11.2% (2,332,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.


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