Travel industry eyes Consumer Confidence index as new report shows close link to holiday intentions

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Oct-20

Newly-released Roy Morgan data shows just how closely travel intentions are linked to Consumer Confidence. With gains in Confidence continuing, the Travel and Tourism industry will be hoping to see Australians’ holiday intentions start to climb out of the chasm caused by COVID-19. The latest Roy Morgan Leading Indicator: Holiday Travel Intention report shows that during the April to June quarter, a period in which the full scale of the pandemic’s effect was becoming apparent, 5.79 million Australians said they intended to take a holiday in the next 12 months. This is well under half the 13.2 million who had that intention in the equivalent quarter of 2019. The report measures intention to travel in the short- to mid-term, rather than simply recording past trips – by doing so it allows the industry to plan strategically. The data is drawn from Single Source, the country’s largest, deepest and longest-running repository of information on consumer behaviour. It shows that people’s intention to travel over the next 12 months is tightly linked to the confidence they are feeling in the overall economy.

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ROY MORGAN LIMITED

Qld border closure irrational, discriminatory: silk

Original article by Chris Merritt
The Australian – Page: 1 & 4 : 10-Jun-20

A Brisbane-based travel agency is the lead plaintiff in a High Court challenge to the legal validity of the Queensland government’s coronavirus-induced border closure. The six plaintiffs want the government to disclose the information it relied upon when deciding to close the state’s borders. Amongst other things, they contend that the border closure breaches their constitutional right to travel freely within Australia and goes beyond what is necessary to control the virus’s spread.

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HIGH COURT OF AUSTRALIA, QUEENSLAND. DEPT OF THE PREMIER AND CABINET

More than 2 million thwarted overseas holiday-makers ready to be wooed by domestic tourism

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jun-20

With Australians unable to holiday overseas for the foreseeable future there is a huge opportunity for local travel and tourism operators to win ‘bonus’ business from nearly 2.2 million people. That’s how many who, as recently as March, were planning to head off on an international jaunt in the next 12 months. The data comes from the latest Roy Morgan Leading Indicator Report: Holiday Travel Intention, which also captures the difference in length of domestic and overseas holidays planned pre-pandemic, revealing millions of nights which were to be spent elsewhere and are now potentially convertible into travel within Australia.

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ROY MORGAN LIMITED

Leaders’ spat a risk to our national unity

Original article by Craig Johnstone, Sarah Elks
The Australian – Page: 5 : 22-May-20

Professor AJ Brown of Griffith University says a war of words between state leaders over restrictions on interstate travel may undermine the national cabinet’s spirit of co-operation during the coronavirus pandemic. The professor of public policy and law says it is "surprising and a little disappointing" that New South Wales Premier Gladys Berejiklian is calling for state borders to be reopened for economic reasons. NSW has criticised Queensland Premier Annastacia Palaszczuk for signalling that her state’s borders may remain closed until September.

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GRIFFITH UNIVERSITY, NEW SOUTH WALES. DEPT OF PREMIER AND CABINET, QUEENSLAND. DEPT OF THE PREMIER AND CABINET

Border bans to wipe out tourism jobs

Original article by Charlie Peel, Sarah Elks
The Australian – Page: 1 & 2 : 19-May-20

The Queensland government has indicated that the state’s borders may not be reopened to interstate travellers until September. South Australia and Western Australia have also flagged the possibility that travel restrictions could remain in place for some time, prompting concern about the impact on the tourism sector. Winter is a key tourism season for Queensland, with 2.2 million visitors from interstate staying there for at least one night between June and August 2019. Flight Centre CEO Graham Turner says Queensland’s tourism industry could take years to recover if the state remains closed to interstate visitors during the winter months.

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QUEENSLAND. DEPT OF THE PREMIER AND CABINET, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT

Domestic holiday intention at a two-decade low

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research from Roy Morgan shows that two-in-three Australians plan to take a holiday in the next 12 months. As of September 2019, 66.2% (13,729,000) of Australians aged 14+ were intending to take a holiday in the following 12 months, compared with 67.8% (13,820,000) a year ago – a drop of 1.6% (91,000). In terms of holiday destinations, 50.6% (10,490,000) of Australians were planning on taking a domestic holiday, a decline of 2.1% (248,000) from a year ago. But the proportion of Australians intending on taking an overseas holiday remained steady at 11.2% (2,332,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

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ROY MORGAN LIMITED

Victoria top pick for short holidays, NSW for longer ones

Original article by Royce Millar
Market Research Update – Page: Online : 23-Oct-19

New data from Roy Morgan’s Holiday Travel Intention Leading Indicator Report shows that more than half of the Australian population (10.48 million, or 50.7% of those 14+) intends to take a domestic holiday in the next 12 months. Victoria is the top destination for those planning a short holiday (31%), ahead of NSW (27.7%) and Queensland (17.5%) with others planning either another domestic destination, an international destination, or not yet having any particular destination in mind at all. But for those intending on a longer holiday, only 53.6% will holiday in Australia. NSW is the most popular domestic destination (17.2%), ahead of Queensland (16.4%) and Victoria (15.3%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week or over 50,000 each year.

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ROY MORGAN LIMITED

Australian population growth powers travel industry

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

A Roy Morgan Single Source survey shows that some 10.7 million Australians each year had at least one holiday in 2000/01, including 10.3 million who took a domestic holiday and 2 million who travelled overseas on holiday. Some took both domestic and overseas holidays. Today, around 13.7 million Australians take at least one annual holiday, including 12.6 million taking a domestic holiday and 5.5 million travelling overseas. This represents an increase of 3 million Australians (+28%) travelling on holiday compared to 2000/01. However this increase in travellers is driven entirely by population growth. The Australian population aged 14+ has grown by 5.1 million over the past two decades, representing an increase of 32.8% and out-pacing the growth in holidaymakers. A closer analysis also shows that while Australians taking domestic holidays has only increased by 2.3 million (+22.8%) since 2000/01, far more Australians are taking more expensive overseas holidays now than two decades ago, up by 3.5 million, and more than doubling – up by 169.3% since 2000/01.

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ROY MORGAN LIMITED

Japan shines as increasingly popular travel destination – attracting a particular kind of holidaymaker

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-19

New research from Roy Morgan’s recent State of the Nation Report on Travel shows that 78.6% of Australians aged 14+ would like to take a holiday in the next 12 months, down 5% points since 2001-02. Some 72% of Australians would like to take a domestic holiday (down 9.1%), while 49.5% would like an overseas holiday (up 7.5% points since 2001-02). The top five most popular overseas destinations are New Zealand, the US, England, Japan and Canada. In early 2004, only 2.5% of Australians mentioned Japan as a holiday destination they would like to visit. The popularity of Japan as a holiday destination increased steadily over the next decade, overtaking Thailand as the most popular Asian travel destination in early 2014. Other popular Asian holiday destinations include Bali, Singapore, Vietnam and mainland China.

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ROY MORGAN LIMITED

Australians holiday overseas for a shorter time

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jun-19

Roy Morgan’s State of the Nation – Tourism presentation shows that when Australians went overseas for a holiday in 2002 the average time they spent was 31.9 days, but this had fallen to 21.6 days by March 2019. The average length of domestic holidays taken has remained relatively stable during this time, consistently around 6 days on average. This data is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes. Roy Morgan CEO Michele Levine says that when Australians go overseas the locations that top the list are New Zealand, England, the US, Bali and France. Looking at intention to travel overseas the places that Australians would like to go are New Zealand, the US, England, Japan and Canada.

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ROY MORGAN LIMITED