Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-21
New data from Roy Morgan’s Holiday Travel Intention Leading Indicator Report shows that 5.68 million Australians (26.9% of those aged 14+) in the March quarter intend to take a holiday during the next 12 months. Of these travellers there were 5.24 million set on taking a domestic holiday and a further 340,000 planning an overseas holiday – although according to the Federal Budget the international borders are set to remain closed for holidaymakers until early next year. There were a small number of prospective travellers who couldn’t decide whether their holidays would be domestic or international. For those planning a holiday of at least three nights Queensland is now the top destination for 24.9% of travellers, just ahead of New South Wales (22.7%); Victoria (11.6%) and Western Australia (11.1%) are significantly further behind. Other holiday makers have opted for another domestic destination, an international destination (which will have to be reconsidered with borders set to remain closed), or do not yet have any particular destination in mind at all. In 2019 prior to the pandemic New South Wales had been the top domestic destination for holidays of at least three nights, chosen by 17.2% of travellers – just ahead of Queensland (16.4%) and Victoria (15.3%). These are the latest findings from the Roy Morgan Single Source survey, derived from comprehensive in-depth interviews with 1,000 Australians each week or over 50,000 each year.
ROY MORGAN LIMITED