M6950 Market Research and Statistical Services

Rapid growth in use of Buy-Now-Pay-Later digital payments – such as Afterpay, zipPay and zipMoney

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Nov-19

New research from Roy Morgan shows that 1.95 million Australians aged 14+ used one of the latest ‘buy-now-pay-later’ digital payment methods such as Afterpay, zipPay or zipMoney in the year to September 2019, up from 1.38 million in the previous 12 months. Australians between the ages of 14-34 account for 55.9% of ‘buy-now-pay-later’ users, with those in the 25-34 age range making up 33.5% of all users. To put this in perspective, that age group represents only 18.1% of the population aged 14+, which means that those aged 25-34 are nearly twice as likely to be using a ‘buy-now-pay-later’ system as the average across the whole population. By contrast, Australians over 50 make up only 14.2% of pay-later users despite being 40.7% of the population aged 14+. Meanwhile, the use of credit cards is declining, with the percentage of Australians holding a credit card down about 3% points over the past year. This data is from Roy Morgan’s Single Source survey, based on in-depth interviews conducted face-to-face with around 50,000 consumers each year in their homes.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY TOUCH GROUP LIMITED – ASX APT, ZIPPAY, ZIPMONEY

Magazine readership increases to over 15.2 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to September 2019. A total of 15,205,000 Australians aged 14+ (73.3%) now read magazines in print or online, up 0.6 per cent from a year ago. Readership of print magazines is almost 13.3 million Australians (64.0 per cent), down 2.5% from a year ago. Five of Australia’s top 10 magazines grew their print readership over the past year. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,762,000 (up 3.1 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with a print readership of 1,673,000 million (up 3.1 per cent). Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of almost 3.2 million (down 1.2 per cent). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED

15.4 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to September 2019. Now 15.4 million Australians aged 14+ (74%) read or access newspapers in an average seven-day period via print or online, a fall of 3.7 per cent from a year ago. The standout performer over the past year is again ‘The Australian Financial Review’, which increased its total cross-platform readership by 17.1 per cent to 1,599,000; this was driven by a substantial increase in its digital audience (up 24.6 per cent to 1,359,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,209,000, which is virtually unchanged on a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 825,000 (down 25.2 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED

Australian-made significantly preferred to Chinese-made

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-19

New research by Roy Morgan shows that Australians are more likely to buy products across a wide range of industries if they know the product is made in Australia. Only a minority say the same about products they know are made in China. The largest differences are for food, wine, skin care and cosmetics. A huge majority, 88%, say they’d be more likely to buy food if they knew it was made in Australia, while only 6% say the same for Chinese-made food. The gap in favour of Australian-made wine is almost as large (72% vs. 4%). The next largest gaps in favour of Australian-made products are for skin care products (56% vs. 6%) and cosmetics (51% vs. 4%). Chinese-made products with the best performance include clothes, electrical goods, mobile phones and footwear. At least 20% of Australians indicated they would be more likely to buy these products if they knew they were made in China, although all trailed well behind Australian-made counterparts. These are the key findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Victoria top pick for short holidays, NSW for longer ones

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Original article by Royce Millar
Market Research Update – Page: Online : 23-Oct-19

New data from Roy Morgan’s Holiday Travel Intention Leading Indicator Report shows that more than half of the Australian population (10.48 million, or 50.7% of those 14+) intends to take a domestic holiday in the next 12 months. Victoria is the top destination for those planning a short holiday (31%), ahead of NSW (27.7%) and Queensland (17.5%) with others planning either another domestic destination, an international destination, or not yet having any particular destination in mind at all. But for those intending on a longer holiday, only 53.6% will holiday in Australia. NSW is the most popular domestic destination (17.2%), ahead of Queensland (16.4%) and Victoria (15.3%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week or over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Mobile banking apps linked to high customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Oct-19

New research by Roy Morgan shows that satisfaction levels for mobile banking users was 90.3% in September 2019, ahead of interactions via internet banking (89.0%), branches (86.4%), a personal banker/advisor (78.9%) and phone banking (80.4%). Mobile banking is now used by 45.9% of Australians aged 14+ in an average four-week period, compared to only 20.6% who use branches. Customers of all four of the major banks have higher satisfaction with mobile banking compared to those using branches. Internet banking users also have higher satisfaction than those using branches. These are some of the latest findings from Roy Morgan’s ‘Service Satisfaction Report-Consumer Banking Market September 2019’. This report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 consumers each year in their homes. The results presented here are from interviews conducted in the six months to September 2019.

CORPORATES
ROY MORGAN LIMITED

Home owners and renters take different views on the level of future inflation

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Oct-19

Surveyed in September, Australians as a whole said they expected inflation to increase by 4% annually over the next two years. This is up very slightly (0.1%) on how they were feeling the previous month, but it is down a little (0.3%) on their expectations a year earlier. However there was a notable difference in the expectations of home owners compared to renters, with the latter taking a much more pessimistic outlook. Renters expect inflation to rise 4.7% over the next two years, while home owners expect inflation of 3.8% and those paying off mortgages are expecting only a 3.4% rise. September Inflation Expectations are based on personal interviews with a nationally representative sample of 4,012 Australians aged 14+. October survey responses will reveal the effect of the RBA’s decision to cut interest rates earlier this month, the third such cut this year, taking them to a record low of 0.75%.

CORPORATES
ROY MORGAN LIMITED, RESERVE BANK OF AUSTRALIA

A growing number of Australians want marijuana legalised

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that 42% of Australians aged 14+ now support legalisation of marijuana, up 9% points in just four years. The percentage who say marijuana should remain illegal is down 7% over the same period, to 49%. A further 9% are undecided. Australians aged 18-34 are the most likely to support the legalisation of marijuana. This is also the segment of the population where opinion has shifted to the greatest degree over the last four years. In 2015 only 36% of 18 to 24 year-olds supported legalisation, now 50% do. The next age-group, 25 to 34 year-olds, has also seen a dramatic rise in support, from 34% in 2015 to 46% now. These are the two age groups in which support for legalisation is higher than opposition to the idea. Perhaps surprisingly, the two groups most opposed to the legalisation of marijuana are the youngest and oldest Australians. Only a little over a quarter of 14-17yr olds (26%) and a third of those aged 65+ (33%) support such a move. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Sportsbet/BetEasy merger would dominate online betting market

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that a global merger of The Stars Group and Flutter Entertainment, the online betting companies in control of Sportsbet and BetEasy, would dominate the Australian online betting market. Over 52% of the estimated 1.7 million Australians aged 18+ who place bets online use either Sportsbet (44% of online bettors) or BetEasy (15%) or both. Other leading online betting sites include TAB.com.au/UBET (35%), Ladbrokes (19%), Bet365.com (11%), TABtouch.com.au (3%) and Betfair.com.au (2%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, SPORTSBET AUSTRALIA, BETEASY PTY LTD, TAB.COM.AU, UBET, LADBROKES GROUP PLC, BET365 GROUP LIMITED, TABTOUCH.COM.AU, BETFAIR.COM.AU, THE STARS GROUP, FLUTTER ENTERTAINMENT

Australians tune in to Google Chromecast as their digital TV service of choice

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

New data from Roy Morgan shows that 12.1% of Australians aged 14+ owned a Google Chromecast as at June 2019. This was followed by Apple TV (9.4%), Foxtel Now box (7.7%), Telstra TV (6.7%), Fetch Mighty/Mini (5.5%) and other digital television services (4.5%). Google Chromecast has experienced the largest percentage increase over the past three years (+6.8%), followed by Telstra TV (+4.9%), Apple TV (+0.8%) and Foxtel Now box (+0.7% since July 2018). These findings come from the comprehensive Roy Morgan Single Source survey, gathered via in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, FOXTEL NOW, TELSTRA CORPORATION LIMITED – ASX TLS, FETCHTV PTY LTD