Original article by Roy Morgan
Market Research Update – Page: Online : 11-Nov-19

New data from Roy Morgan’s Automotive Leading Indicators Report shows that as of September 2019, the percentage of Australian ‘new vehicle intenders’ who plan on purchasing a Toyota was 16.8% (322,000), followed by Mazda on 8.7% (168,000) and Hyundai on 7.6% (145,000). Looking at the types, rather than makes, of vehicles Australian intenders are set on buying, SUVs are the most popular, with 40% (768,000) of intenders planning on a Sports Utility Vehicle as their next purchase. This is followed by Passenger Vehicles on 35.1% (674,000) and Commercial Vehicles on 8.1% (155,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD