Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-19

New data from Roy Morgan shows that 1,383,000 Australians aged 14+ are looking to drive a hybrid vehicle, and 537,000 are intending on driving an electric vehicle, as their next car (either new or used). The number of Australians looking to drive a hybrid car as their next vehicle has increased by 341,000 since June 2018, and the number of consumers intending to drive an electric vehicle has increased by 125,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 92,000 Australians intend on purchasing a used electric vehicle, up from 53,000 as of June 2018 (an increase of 39,000). However, the opposite trend was apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 49,000 Australians were looking to buy a new electric vehicle, compared with 57,000 as of June 2018 (a decrease of 8,000). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Toyota and Mazda drivers most brand loyal; Have the luxury brands lost their lustre?

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

New data from Roy Morgan reveals that of Australians aged 14+ who are looking to purchase a new car in the next four years, 6-in-10 current Toyota and Mazda drivers are intending to purchase the same brand, which are the highest loyalty ratings of any manufacturer. Toyota and Mazda’s loyalty ratings are followed by Subaru, Mercedes-Benz, Volkswagen, BMW, Hyundai, Honda, Lexus, Audi, Mitsubishi, Nissan, Ford and Holden. Eight of the 10 non-luxury manufacturers have increased their loyalty rating from three years ago. The largest improvement was by Mitsubishi, climbing from 28.4% in 2016 to 41.8%. Unlike non-luxury vehicles, luxury brands have seen declines in loyalty ratings when compared to three years ago. Because Mercedes-Benz has managed to limit its decline to only 3%, it has recorded the highest loyalty rating of the four luxury brands as on June 2019. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that 1,174,000 Australians aged 14+ are looking to buy a hybrid vehicle, and 438,000 intend to buy an electric vehicle as their next car purchase, either new or used. The number of Australians looking to buy a hybrid car as their next vehicle has increased by 553,000 since June 2018, and the number of consumers intending to buy an electric vehicle has increased by 200,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 61,000 Australians intend to purchase a used electric vehicle, up from 28,000 as of June 2018. However, the opposite trend is apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 37,000 Australians were looking to buy a new electric vehicle, compared with 45,000 as of June 2018. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Slowdown in new vehicle buying intentions but increasing interest in Hybrids

Original article by Roy Morgan
Market Research Update – Page: Online : 27-May-19

Roy Morgan’s latest ‘Automotive Currency Report’ shows that in the March 2019 quarter 1.889 million Australians aged 14+ said they intend to purchase a new vehicle in the next four years, down 435,000 or 19.1% from the same time last year. This level is also well below the 17-year long-term average of 2.155 million. Although intentions are well down, an increasing proportion of intenders say that their next vehicle is most likely to be a hybrid, up to 10.1% (from 5.6% a year ago). In addition to weakening year-on-year levels of vehicle buying intentions, one-year intentions are down by 136,000 (22.2%) over the same time last year. Currently, 476,000 Australians intend to purchase a new vehicle in the next 12 months, well down from the 612,000 last year and the long-term average of 611,000. These low intention levels are a further indication that 2019 is looking not looking positive for new vehicle sales. The report is based on data collected from Roy Morgan’s Single Source Survey, which is from in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their homes.

CORPORATES
ROY MORGAN LIMITED

Intention to purchase new motor vehicles declining

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-19

Roy Morgan’s ‘Automotive Currency Report-Quarterly Detailed Report: December 2018’ shows that 2.125 million Australians intend to purchase a new vehicle in the next four years, the lowest level since November 2014 and below the 15-year long-term average. This represents a decline of 135,000 or 6.0% from December 2017. In addition, one-year new vehicle buying intentions are down by 61,000 (9.9%) to be currently on 553,000. Among intending new vehicle buyers over the next four years, there is an increasing level of interest in alternative fuels to petrol. The share of new vehicle sales in Australia in 2018 (VFACTS) that had petrol engines was 75.0%. This compares with only 61.9% among intending buyers over the next four years, who think that their next vehicle would most likely have a petrol engine. Alternatives to petrol all showed higher preference levels among intenders compared to their share of current sales. Diesel was 3.6% points higher among intenders (27.6%) compared to share of sales (24.0%), Hybrid (petrol and electric) was higher by 7.1% points (to 8.0%), fully electric higher by 2.0% points (to 2.1%) and LPG 0.3% points higher (to 0.3%). The report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 Australian consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED

Hybrid and fully electric vehicles now considered as serious alternatives to petrol

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 52.2% of Australian drivers would now seriously consider buying a hybrid vehicle, compared with 48.8% a year ago. Interest in buying a fully electric vehicle has increased from 31.6% to 36.2% over the last 12 months. The overall consideration for electric based vehicles (hybrid or fully electric) is now 56.1%, an increase from 52.4% last year and well ahead of the nearest alternative, diesel on 45.5%. Diesel and LPG had been seen as the main alternatives to petrol up to 2015, but both have shown a declining trend over the last three years. Meanwhile, an estimated 77.5% of vehicles currently run on petrol, but this is likely to decline as only 63.7% of drivers say that their next vehicle is most likely have a petrol engine. These are some of the latest results from Roy Morgan’s ‘Automotive Currency Report’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged+18.

CORPORATES
ROY MORGAN LIMITED

Brisbane Broncos hold off Storm surge to lead again for NRL support

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

The Brisbane Broncos have again topped Roy Morgan’s annual National Rugby League supporter ladder with 1.09 million supporters (up 6.5 per cent on a year ago). It is followed by Melbourne Storm, which increased its support by 26.7 per cent to 1.05 million supporters. Seven NRL clubs increased their support in the year to June 2018, including the four most recent NRL Premiers. Roy Morgan is able to analyse the demographic makeup and intentions of NRL supporters across a vast array of important indicators, including the likelihood supporters of different clubs have of wanting to buy a new car in the next four years. A significant 19.9% of supporters of the Canberra Raiders plan on buying a new vehicle in the next four years, clearly higher than for supporters of the other 15 NRL clubs and well above the Australian figure of 11.9%. However, supporters of several other clubs have significantly higher intentions of buying cars in the next four years than the average Australian. These include the Parramatta Eels (17.2%), Melbourne Storm and Sydney Roosters (both 16.9%) and New Zealand Warriors (16.1%).

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CANBERRA RAIDERS, PARRAMATTA EELS, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, NEW ZEALAND WARRIORS LIMITED

Roy Morgan new car purchasing intentions data foreshadowed slow-down in new car sales in July

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Aug-18

Roy Morgan leading indicators report for car buying intention has been showing a reduced appetite for new car buying for several months – well before the latest new car sales data released from VFACTS this week. The motor industry’s statistical service VFACTS show Australian new car sales down 7.8 per cent in July 2018 versus July 2017. Roy Morgan’s two leading indicators – the intention to buy a new vehicle in the next 4 years and the intention to buy a new vehicle in the next 12 months – peaked in late 2017 and have declined through the first half of 2018. The most recent Roy Morgan automotive leading indicators release available in late June showed 2.268 million Australians intended to buy a new car in the next four years and 578,000 intended to buy a car in the next 12 months. Both figures showed a month-on-month decline although there are bright spots with the intention to purchase SUVs improving despite the decline in intentions for more conventional passenger vehicles. See more details on Roy Morgan automotive leading intentions here.

CORPORATES
ROY MORGAN LIMITED, VFACTS

It’s Official: Majority would consider a hybrid

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

A Roy Morgan Single Source survey has found that 51.6% of Australians aged 18+ "would seriously consider buying" a hybrid vehicle, compared with 48.7% three years ago. The greatest growth over the last three years came from interest in fully electric vehicles, which increased by 9.7ppts to 36.2%. Consideration for electric-based vehicles (hybrid or fully electric) increased by 4.2ppts to 55.7%. These are the latest results from Roy Morgan’s "Automotive Currency Report", which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged 18+.

CORPORATES
ROY MORGAN LIMITED

New car purchasing intentions moderating

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source Survey, which was carried out in the three months to April 2018, shows that 2.268 million Australians aged 14+ intend to purchase a new car in the next four years. This is a decline of 66,000 from March, but it still remains above the long-term average of 2.155 million. The number of Australian who intend to purchase a new car in the next 12 months has dropped from 612,000 in March to 578,000. These are the latest results from Roy Morgan’s "Automotive Currency Report" which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, with over 1,300 Australians intending to buy a car in the next four years.

CORPORATES
ROY MORGAN LIMITED