Australians’ desire for electric and hybrid vehicles continues to rise

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-20

New automotive data from Roy Morgan shows that 59.1% of Australians aged 14+ who intend to purchase a new vehicle in the next four years say a petrol engine vehicle is the most likely type, down 6.3% points on a year ago. This is followed by diesel vehicles (23.5%), hybrid vehicles (12.7%) and electric vehicles (4.2%). The data also shows that of the Australians who intend to buy an electric vehicle in the next four years, 37.5% would consider purchasing a Tesla, followed by Hyundai (20.4%), Toyota (19.6%), Kia (12.5%) and BMW (12.3%). These findings are drawn from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.


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