M6950 Market Research and Statistical Services

ACT and Victoria lead the way for residents planning a holiday

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Feb-20

Roy Morgan’s Holiday Travel Intention Report shows that 74.4% of ACT residents (257,000) intend taking a holiday in the next 12, months followed by Victoria with 70.7% (3,869,000). These are the only two holding up the national average; well behind are residents of South Australia/Northern Territory on 64.4% (1,028,000), New South Wales on 64.2% (4,287,000), Queensland on 64.2% (2,670,000), Western Australia on 61.9% (1,322,000) and Tasmania on 60.5% (270,000). These travel intention findings have been drawn from the Roy Morgan Single Source survey, which is compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan unveils Annual Customer Satisfaction Award winners across all categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Feb-20

Roy Morgan has announced the winners of its annual Customer Satisfaction Awards for Australia. At first glance, the winners of the 2019 awards have little in common. Some are national names, others are state-wide favourites; they provide services ranging from meals on the go to mortgages and sell everything from fan belts to frozen peas. But, says Roy Morgan CEO Michele Levine, they share one distinguishing factor: a determination to understand what their customers need and deliver it. The data that determines who wins comes from Roy Morgan’s massive Single Source survey, for which 50,000 consumers from all around Australia are interviewed in-depth each year, in person and in their own homes. Respondents name the companies they deal within various categories across 32 industries, including Automotive, Banking, Supermarket and Telecommunications, and rate how satisfied they are with them. Monthly Customer Satisfaction winners are cited in each category throughout the year, with the annual award going to the company with the most of these wins. While no-one scored a clean sweep of the monthly awards, an impressive number of companies came close. Ahm, Bunnings, Commonwealth Bank, Defence Health, Foodland, Powershop, Qantas, Rebel, RAC, the Reject Shop and Subway all won 11 of the 12 months, putting them far out of reach of their competitors.

CORPORATES
ROY MORGAN LIMITED

Crust Pizza is Australia’s top premium quick service restaurant

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-20

Crust Pizza is Australia’s leading premium brand in the Quick Service Restaurant category, according to the Roy Morgan Research Institute. By applying a premium lens to our deep data, we see that while 10 million Australian consumers are making do in an ever more commoditised economic ‘slow lane’, there are over 4.7 million premium consumers setting the pace in the fast lane – the NEOs. These premium consumers are big spenders in any economic cycle – right now, 91 per cent of them are in the top third of elective spenders in the economy. NEO consumers spend more than, and more frequently than, anyone else. In-depth analysis of these premium consumers by Roy Morgan has been able to identify four quick service restaurant brands that are attracting a disproportionate share of NEOs through the door. The top-4 quick service restaurants with the highest proportion of these premium customers are Crust Pizza, Guzman y Gomez, Grill’d and Mad Mex. Roy Morgan conducted in-depth face-to-face interviews in the homes of over 50,000 Australians per year for each of the last five years to determine which leading quick service restaurant brands attract Australia’s premium consumers.

CORPORATES
ROY MORGAN LIMITED, CRUST GOURMET PIZZA BAR PTY LTD, GUZMAN Y GOMEZ PTY LTD, GRILL’D PTY LTD, MAD MEX

Australians’ desire for electric and hybrid vehicles continues to rise

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-20

New automotive data from Roy Morgan shows that 59.1% of Australians aged 14+ who intend to purchase a new vehicle in the next four years say a petrol engine vehicle is the most likely type, down 6.3% points on a year ago. This is followed by diesel vehicles (23.5%), hybrid vehicles (12.7%) and electric vehicles (4.2%). The data also shows that of the Australians who intend to buy an electric vehicle in the next four years, 37.5% would consider purchasing a Tesla, followed by Hyundai (20.4%), Toyota (19.6%), Kia (12.5%) and BMW (12.3%). These findings are drawn from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Over six million Australians endure allergies, colds and flu without using medication

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Feb-20

The latest health and wellbeing data from Roy Morgan shows that 67.6% of Australians aged 14+ (more than 14 million people) experience allergies/cold and flu in an average 12 months. This comprises 64.1% of men and 70.9% of women. The 14-17 age group has the highest proportion of sufferers (75.3%), followed by 35-49 (72.8%), 18-34 (72.5%) before a gap to older Australians aged 50-64 (65.1%) and 65+ (53.9%). The data also shows that 57.0% of Australians are now taking medication to alleviate these conditions, compared with 47.4% in 2012. The findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED

Number of Australians taking cold, flu and allergy medication up by almost 3 million in a decade

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-20

New health and wellbeing data from Roy Morgan shows that while the rate of Australians’ overall medication consumption has risen only slightly compared to a decade ago, the use of allergy, antihistamine, and cold and flu drugs has leapt up. The proportion of Australians aged 14+ who reported taking any form of medication in a 12-month period rose from 88.4% (15.6 million) in 2009 to 89.1% (18.4 million) in 2019. A higher proportion of women than men take medication, but men experienced a slightly larger increase in use over the last decade (up 0.8% points to 84.9%) compared to women (up 0.5% points to 92.3%). The taking of medication is also highly correlated to age, with use highest amongst Australians aged 65+ (95.4%), 50-64 (93.9%) and 35-49 (91.4%). The taking of medication drops significantly down to 82.6% for those aged 25-34 and 79.6% for those under 25. The findings are taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED

Poker machine gambling is down overall, but not in the NT; WA tops lottery participation rates

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jan-20

The latest data from Roy Morgan’s Gambling Currency Report shows that the Northern Territory has the highest proportion of poker machine players, with 23.6% of residents aged 18+ having used a machine in an average three-month period. It is followed by Queensland (14.9%), New South Wales (incl. ACT) (14.2%), Tasmania (13.5%), South Australia (12.4%), Victoria (10.6%) and Western Australia (5.0%). The Northern Territory also has the highest betting participation rate, with 15.3% of residents aged 18+ having placed a bet in an average three-month period, followed by Victoria (10.8%), New South Wales (incl. ACT) (10.0%), Western Australia (9.6%), Queensland (8.1%), South Australia (7.4%) and Tasmania (4.7%). Meanwhile, Western Australia has the highest participation rate for lotteries and scratch tickets, with 52.8% of residents aged 18+ having purchased a ticket in an average three-month period. The Gambling Currency Report’s findings have been taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED

Emirates still top brand associated with Melbourne Cup

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20

New research from Roy Morgan shows that Emirates is still the top brand associated with the Melbourne Cup, two years after the Dubai-based airline ended its naming rights sponsorship of Australia’s most watched horse race. Nearly 3.9 million Australians (19%) associate Emirates with the Melbourne Cup, down from a high of 5.3 million (27%) in 2016. Emirates held naming rights sponsorship for the Cup from 2004 to 2017. New naming rights sponsor Lexus is associated with the Cup by nearly 830,000 Australians (4%). However, recognition rises to 10% among Australians who watch the Cup on TV and to 15% among Australians who bet on horse racing in an average week. Lexus signed a five-year naming rights sponsorship agreement for the Melbourne Cup, covering the years 2018-2022 and has ground to make up on previous sponsor Emirates, which had a sponsorship association of 9% in its first year. Other sponsors Australians associate with the Melbourne Cup include Myer, Foster’s, AAMI and Sky Channel. Sponsorship recall is higher for all key brands among those who bet on horse racing, ahead of those who watch the race on TV.

CORPORATES
ROY MORGAN LIMITED, THE LEXUS MELBOURNE CUP, EMIRATES AIRLINES, LEXUS, MYER HOLDINGS LIMITED – ASX MYR, FOSTER’S GROUP LIMITED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, SKY CHANNEL PTY LTD

Woolworths Group takes the largest cut of fresh meat market

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20

The latest Roy Morgan Fresh Food and Grocery Report shows that Woolworths Group has the largest share of the fresh meat market, taking 27.5% of the more than $13 billion spent on fresh meat in Australia each year. Woolworths Group also enjoys the highest number of customers, with 42.7% of meat buyers having recently purchased from its stores. Coles Group is in second place with 22.6% of the fresh meat market, followed by specialist Butchers (20.9%), Aldi (10.6%), Other Non-Supermarkets (6.6%), IGA (5.1%), Other Supermarkets (4.3%), and produce Markets taking the remaining 2.3%. The findings are taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

2019 post-Christmas retail sales to grow 2.3% to $18.7 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Dec-19

Roy Morgan’s annual post-Christmas retail sales forecasts, conducted in conjunction with the Australian Retailers Association (ARA), project that Australians are set to spend $18.72 billion across retail stores during the post-Christmas trading period, an increase of 2.3% from a year ago. The post-Christmas retail sales are expected to have a slightly lesser rate of growth than the larger pre-Christmas sales due to the growing impact of the Black Friday and Cyber Monday weekend sales in late November, which have gained prominence in the last few years. The ABS Retail Sales data for October showed seasonally adjusted sales of $27.57 billion, unchanged on September. The lower than expected result doesn’t augur well for pre-Christmas sales which are now forecast to increase by between 2.5% to 2.6% on a year ago to $52.7 billion, a lower forecast range than previously released. Growth in retail expenditure is predicted across all six categories measured.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION