Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-20
New health and wellbeing data from Roy Morgan shows that while the rate of Australians’ overall medication consumption has risen only slightly compared to a decade ago, the use of allergy, antihistamine, and cold and flu drugs has leapt up. The proportion of Australians aged 14+ who reported taking any form of medication in a 12-month period rose from 88.4% (15.6 million) in 2009 to 89.1% (18.4 million) in 2019. A higher proportion of women than men take medication, but men experienced a slightly larger increase in use over the last decade (up 0.8% points to 84.9%) compared to women (up 0.5% points to 92.3%). The taking of medication is also highly correlated to age, with use highest amongst Australians aged 65+ (95.4%), 50-64 (93.9%) and 35-49 (91.4%). The taking of medication drops significantly down to 82.6% for those aged 25-34 and 79.6% for those under 25. The findings are taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.
ROY MORGAN LIMITED