M6950 Market Research and Statistical Services

Australians’ wealth improving across all levels

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-19

The second edition of the Roy Morgan Wealth Report shows that net wealth per capita in Australia has increased by 65.1% since 2007, with gains across all balance levels. The average per capita increase for the lowest value 50% (Quintiles 1 to 5) of the population was 55.0%, while the average increase for the highest value 50% (Quintiles 6 to 10) was 65.5%. The report also shows that the wealthiest 10% of Australians (with an average net wealth of over $2 million, up by $811,000 from 2007), hold 47.9% of net wealth. The poorest 50% of Australians (with an average of $31,000, up by $11,000), who despite gains, have seen their total share of net wealth fall from 3.9% to 3.7%. The report is based on over half a million in depth face-to-face interviews conducted in people’s homes over the period from 2007 to 2019 across Australia.

CORPORATES
ROY MORGAN LIMITED

Bauer dominates in four of Top 10 Magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-19

Analysis of Roy Morgan’s readership results for the 12 months to March 2019 shows that Bauer Magazines is the most widely read magazine publisher in four of the Top 10 Magazine categories: Mass Women’s Magazines, Motoring Magazines, TV Magazines and Women’s Lifestyle Magazines. Bauer is a Top 3 publisher in a total of eight of the Top 10 categories, which also includes Food & Entertainment Magazines, Home & Garden Magazines, Health & Family Magazines and Women’s Fashion Magazines categories. Other publishers to perform well include Medium Rare (which is the most widely read publisher for Food & Entertainment Magazines and Business, Financial & Airline Magazines) and Pacific Magazines (which is the most widely read publisher for Home & Garden Magazines and Health & Family Magazines).

CORPORATES
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD, MEDIUM RARE, PACIFIC MAGAZINES PTY LTD

Almost 14 million Australians have Subscription or Pay TV

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-19

New research from Roy Morgan shows that 13,975,000 Australians aged 14+ now have access to some form of Pay TV/Subscription TV or Subscription Video on Demand (SVOD), up 7.9% on a year ago. Nearly 11.5 million Australians now have a Netflix subscription in their household, up by 17.6% on a year ago, while Stan is now accessible by nearly 2.9 million Australians, up by 43.2% in the last 12 months. Other Pay TV/SVOD services to have grown quickly over the past year include Amazon Prime Video (+130.7%), YouTube Premium (+37%) and Fetch (+20.9%). Meanwhile, analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that Netflix has a strong appeal to Australians from all walks of life, while traditional Pay TV provider Foxtel is more popular with families than with other psychographic segmentations.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, AMAZON PRIME VIDEO, YOUTUBE PREMIUM, FETCHTV PTY LTD, KAYO SPORTS, FOXTEL MANAGEMENT PTY LTD

Australians holiday overseas for a shorter time

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jun-19

Roy Morgan’s State of the Nation – Tourism presentation shows that when Australians went overseas for a holiday in 2002 the average time they spent was 31.9 days, but this had fallen to 21.6 days by March 2019. The average length of domestic holidays taken has remained relatively stable during this time, consistently around 6 days on average. This data is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes. Roy Morgan CEO Michele Levine says that when Australians go overseas the locations that top the list are New Zealand, England, the US, Bali and France. Looking at intention to travel overseas the places that Australians would like to go are New Zealand, the US, England, Japan and Canada.

CORPORATES
ROY MORGAN LIMITED

Potential boost to Australian Economy from 140 million days accrued leave

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jun-19

Roy Morgan’s State of the Nation – Tourism presentation shows that 25.2% of Australia’s 10.9 million paid workers have four or more weeks’ worth of annual leave accrued, with 13.2% having more than five weeks. In total, Australian workers have accrued 140 million days’ worth of annual leave. This data is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes. Roy Morgan CEO Michele Levine says that with the Australian economy showing signs of slowing, the potential boost that would come from people taking their accrued leave would be considerable. This would particularly be the case if Australians were encouraged to holiday in Australia.

CORPORATES
ROY MORGAN LIMITED

Quality of engagement for catalogues stands apart from other channels

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-19

New research from Roy Morgan shows that 13,436,000 Australians aged 14+ read store catalogues in the March 2019 quarter, and 31% of them read catalogues cover-to-cover. Analysis by generation shows Millennials to be the largest readers of catalogues, numbering over 3.2 million. More than 3.16 million Baby Boomers read catalogues followed by just under 3.16 million members of Generation X. Meanwhile, 35% of Australian catalogue readers have shared hard-copy catalogues with friends, family or neighbours, while 41% have shared catalogues ‘digitally’ by emailing or texting a picture of a product seen in a catalogue to a friend or family member. The research also shows that 47% of catalogue readers have made a special trip to a store to buy a product after seeing it in a catalogue, while 53% of catalogue readers find catalogues more useful than other forms of advertising.

CORPORATES
ROY MORGAN LIMITED

Betting on races attracts older gamblers than sports betting

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Jun-19

New research from Roy Morgan shows that 1.8 million Australians aged 18+ place bets in an average three months, including 1.5 million who bet on racing events (7.9%) and over 620,000 (3.2%) who place Sports bets. The Roy Morgan Gambling Currency Report also shows that 12.3% of men now have a bet in an average three months, compared to only 6% of women. Analysis shows that betting on Racing is most appealing for 50-79 year olds; over 10% of Australians aged 50-64 years old and 9.3% of 65-79 year olds bet on Racing, compared to only 3.1% of 18-24 year olds. In fact 18-24 year olds are more likely to bet on Sports (3.6%) than Racing – the only age group for which Sports betting is more popular. The likelihood of betting on Sport increases to 3.8% of 25-34 year olds and 4.9% of 35-49 year olds, before dropping off substantially for Australians aged 50+. The differential is most stark for Australians aged 80+, with 8.2% betting on Racing compared to less than 1% that bet on Sports.

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ROY MORGAN LIMITED

Women more likely to pay for personal services

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19

A Roy Morgan Single Source survey shows that over 13.4 million Australians aged 14+ (65.2%) pay for a personal service, compared with 12.5 million (64.6%) in 2015. More than 7.3 million women now pay for personal services, compared to around 6 million men. Hairdressing is clearly the most popular personal service, with over 6.2 million Australians paying a hairdresser in an average four weeks, including 36% of women and 24% of men. The survey also shows that almost 5.2 million Australians visit a doctor in an average four weeks, including 26% of women and 24% of men, while nearly 3.8 million Australians service a motor car in an average four weeks, including over 2 million men and over 1.7 million women. Of Australia’s 15 most paid for personal services, a majority of 12 are more likely to be paid for by women than men. Analysis by generation shows that Pre-Boomers are the most likely generation to pay for personal services.

CORPORATES
ROY MORGAN LIMITED

Dishwasher ownership grows and purchasing of dishwashing liquid declines in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19

New research from Roy Morgan shows that 11.92 million Australians aged 14+ (58%) now own a dishwasher, up more than 2.2 million (+8ppts) from four years ago. While dishwasher ownership has grown in recent years, purchasing of dishwashing liquids has barely changed over the last two years, although there has been a clear decline as a share of the growing population. Dishwashing liquid is still bought by 11.91 million Australians (57.9%); this is an increase from the 10.96 million (56.6%) who bought dishwashing liquid in 2015, but it is a clear decline from two years ago when 11.97 million Australians (60.3%) bought dishwashing liquid. Australia’s leading dishwashing liquid is still Morning Fresh, which is bought by 36.6% of buyers of dishwashing liquid, but down by 1ppt from two years ago. Other leading dishwashing liquid brands to decline over the last two years include Palmolive (down 2.6ppts), Fairy (down 1.5ppts) and Supermarket brands (down 0.3ppts). However, Earth Choice, an environmentally-conscious product as the name suggests, is now bought by 24.2% of dishwashing liquid buyers in an average six months (up 1.7ppts from two years ago) and Green Choice is now bought by 2.5% (up 0.4ppts).

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ROY MORGAN LIMITED

Natural/plain yoghurt more popular than flavoured or fruit yoghurt

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

A Roy Morgan Single Source survey shows that 45.5% of Australians aged 14+ ate natural or plain yoghurt in an average four weeks in the year to March 2019 (up 2.7ppts from four years ago). Some 42.4% of Australians ate flavoured or fruit yoghurt in the year to March (down 6.6ppts compared with four years ago). The survey also shows that the proportion of Australians eating flavoured or fruit yoghurt daily and weekly has fallen by 3.3ppts and 3.1ppts respectively from four years ago, while daily consumption of natural or plain yoghurt has risen by 1.8ppts and weekly consumption is up 1.7ppts. Meanwhile, 49.4% of women eat natural or plain yoghurt in an average four weeks (up 0.7ppts from four years ago) compared to just 41.3% of men (up 4.7ppts), while 45.7% of women eat flavoured or fruit yoghurt in an average four weeks (down 9.8ppts from four years ago) compared to 39% of men (down 3.4ppts).

CORPORATES
ROY MORGAN LIMITED