Original article by Roy Morgan
Market Research Update – Page: Online : 18-Jun-19
New research from Roy Morgan shows that 1.8 million Australians aged 18+ place bets in an average three months, including 1.5 million who bet on racing events (7.9%) and over 620,000 (3.2%) who place Sports bets. The Roy Morgan Gambling Currency Report also shows that 12.3% of men now have a bet in an average three months, compared to only 6% of women. Analysis shows that betting on Racing is most appealing for 50-79 year olds; over 10% of Australians aged 50-64 years old and 9.3% of 65-79 year olds bet on Racing, compared to only 3.1% of 18-24 year olds. In fact 18-24 year olds are more likely to bet on Sports (3.6%) than Racing – the only age group for which Sports betting is more popular. The likelihood of betting on Sport increases to 3.8% of 25-34 year olds and 4.9% of 35-49 year olds, before dropping off substantially for Australians aged 50+. The differential is most stark for Australians aged 80+, with 8.2% betting on Racing compared to less than 1% that bet on Sports.
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