M6950 Market Research and Statistical Services

More Australian women buying cosmetics at pharmacies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-17

A Roy Morgan Single Source survey has found that 50.5% of Australian women aged +14 bought cosmetics in an average six months in the year to December 2016, compared with 51.5% in the year to December 2006. The proportion of women who bought cosmetics from pharmacies has risen from 15.1% to 19.1 per cent, and the proportion that shops at supermarkets for cosmetics has risen from 11.4% to 12.1%. Meanwhile, Priceline is the most popular pharmacy chain among cosmetics buyers, and Roy Morgan’s Helix Personas consumer profiling tool shows that young women from the cashed-up, socially active Metrotech community are the most likely to buy cosmetics from this chain.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PRICELINE PHARMACY, CHEMIST WAREHOUSE, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, SEPHORA AUSTRALIA PTY LTD, MECCA COSMETICA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR

Satisfaction with retail superannuation funds now higher than industry funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-17

A Roy Morgan Single Source has found that Australians’ satisfaction with retail superannuation funds was 60.0% in the six months to March 2017, compared with 57.3% for industry funds. This is the second consecutive month that retail fund satisfaction has been higher than industry funds, which had held the lead for more than a decade. Retail funds lead industry funds in overall customer satisfaction, but more importantly, they only hold the lead for balances under $100,000. Over the last 12 months, nearly all of their gain in satisfaction has come from these lower-value members. In the all-important high value market with balances over $700,000, industry funds lead with 85.3% satisfaction, compared to 76.1% for retail funds. This is the segment where competition is greatest from self-managed super funds, which have shown a decline in satisfaction of 2.5% points over the last year (to 75.9%).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aldi hits new high in supermarket wars

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-May-17

The latest Supermarket Currency report from Roy Morgan Research shows that Australia’s grocery buyers spent $90.3 billion at supermarkets during the 12 months to March 2017. Of that, $32.2 billion was spent at Woolworths (35.7 per cent of the market, down from 36.3 per cent in the year to September 2016) and $30.0 billion at Coles (33.2 per cent, unchanged). Aldi claimed $11.9 billion of grocery buyers’ expenditure during the year (13.2 per cent, up from 12.5 per cent), stretching its lead over IGA, which fell to $8.4 billion (9.3 per cent, down from 9.8 per cent). The combined share of other supermarkets rose from 8.1 per cent to 8.6 per cent, or $7.8 billion.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

More husbands than wives call the shots on Pay TV, and only 1 in 2 Aussie couples decide together

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-May-17

A Roy Morgan Single Source survey has found that half of Australia’s married or de facto couples have at least one subscription or pay TV service in their home. In 50 per cent of these homes, the decisions about whether, when and which provider were made together. The survey, which was carried out in the year to December 2016, also shows that in 30 per cent of cases, the man decided, while the woman did so in 20 per cent. Meanwhile, films are the number one content of interest to both husbands and wives with subscription or pay TV in the home. Overall 60 per cent say they are "very" or "quite" interested in watching new release or older films, ahead of News & Current Affairs and Documentaries, which are each of interest to 52 per cent of couples.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Stand out performances by AFR, The Australian and Herald Sun

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-17

Roy Morgan Research has released the latest Readership results for Australian Newspapers for the 12 months to March 2017, showing that the cross-platform audience is steady overall thanks to the continuing transition of print readers to digital platforms. Across print and digital, 12,959,000 Australians 14+ (65 per cent) accessed cross-platform newspaper mastheads in the 12 months to March 2017. Australians are spending more on experiences and less on physical things, and this includes newspapers. Many industries – from retail to automotive to media – are witnessing a move away from traditional forms of "ownership". For Fairfax Media, 83 per cent of the audience is now using digital platforms, with just 34 per cent touching a print copy. For News Corp, digital reach finally surpassed print a year ago, and today 64 per cent of the audience reads via website or app – and, for the first time, only half (50 per cent) are reading in print.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

More Australians are reading magazines – they just don’t need to own a copy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-17

Roy Morgan has released the latest Australian Magazine Readership results for the 12 months to March 2017, showing an overall increase in magazine readership despite recent downward trends in circulation. Some 12.6 million Australians aged 14+ (63.4 per cent) read print magazines, the latest data for the 12 months to March 2017 shows – up 2.4 per cent compared with the year before. Australians are spending more on experiences and less on physical things, and this includes magazines. For magazines, the decline in circulation declines reflects the decrease in physical ownership of issues. Readership, however, has not followed the same downward trend. Instead, magazine readership overall – as well as engagement with a number of categories – has been comparatively stable, demonstrating that although Australians are showing less of a need to own magazines, they remain highly engaged with magazine content.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Career Wizard is a new aid to career selection

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-May-17

Roy Morgan Research and Career Wizard Pty Ltd have joined forces to develop an entirely different aid to help people make career choices. Career Wizard answers the question, "What do people like me do for a living?" Many tests attempt to match individuals and career options. Career Wizard taps into a unique resource, Roy Morgan Single Source, to compare an individual’s attributes with those of people already working in different jobs and industries. Career Wizard administers a range of 78 key questions related to life goals, attitudes, activities, education level, postcode and gender. Users are scored based on their responses, and these scores reveal how closely they match with others working in 96 occupations in 15 industries.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CAREER WIZARD PTY LTD

Battlers and retirees are more likely to have NBN than well-off homes and inner city Metrotechs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-17

A Roy Morgan Single Source survey has found that 67 per cent of Australian homes had fixed internet in the six months to February 2017. Some 14 per cent of homes were connected to the NBN, while 53 per cent had a non-NBN fixed home broadband connection. Analysis using Roy Morgan’s Helix Personas shows that homes in the "Leading Lifestyles" Community are the most likely to have a fixed internet connection, but the least likely to be on the NBN: 75 per cent have fixed broadband overall, but only nine per cent have the NBN, as it has not yet arrived in many established inner metropolitan suburbs. Likewise, only 12 per cent of "Metrotechs" living mostly in gentrified inner city hotspots are on the NBN, while 59 per cent have regular fixed broadband. Meanwhile, 18 per cent of "Battlers" have the NBN, while 39 per cent have regular fixed broadband.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians prefer to make mobile calls than get them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Apr-17

A Roy Morgan Single Source survey has found that 14.2 million Australians aged 14+ (72 per cent) agree that "I love being able to contact my friends wherever I am". The survey, which was carried out in the year to December 2016, also shows that only 10.8 million of them also agree that "I enjoy people contacting me on my mobile phone". Meanwhile, women are more likely than men to enjoy contacting others (75 per cent vs 69 per cent) or being contacted themselves (63 per cent vs 56 per cent). Generation Z are the most likely to enjoy mobile phone contact either way (87 per cent and 76 per cent), but the pleasure of both making and receiving calls declines with age: to 83 per cent and 71 per cent among Gen Y, and 72 per cent and 58 per cent among Gen X.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The rise of multi-destination travellers in the experience economy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-17

The Roy Morgan Holiday Tracking Survey has found that a third of the 2.5 million Australians aged 14+ who went overseas on their last trip visited multiple destinations. The survey, which was carried out in the year to December 2016, shows that 85 per cent of these experience economy travellers were intent on experiencing the local culture. They were also prepared to spend more ($215 per person per night) and stay away longer (32 nights on average) to ensure that their desire for a rich experience is met. Experience economy travellers were also almost six times more likely than average to travel on a cruise ship for at least some of their holiday and more than three times as likely to stay in luxury five-star accommodation. Meanwhile, in the traditional economy, of the 13.5 million Australians who took at least one holiday in 2016 the vast majority (84.5%) of them visited just one destination on their trip, were away for only six nights, and spent an average of $160 per person per night.

CORPORATES
ROY MORGAN RESEARCH LIMITED