Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-17

A Roy Morgan Single Source has found that Australians’ satisfaction with retail superannuation funds was 60.0% in the six months to March 2017, compared with 57.3% for industry funds. This is the second consecutive month that retail fund satisfaction has been higher than industry funds, which had held the lead for more than a decade. Retail funds lead industry funds in overall customer satisfaction, but more importantly, they only hold the lead for balances under $100,000. Over the last 12 months, nearly all of their gain in satisfaction has come from these lower-value members. In the all-important high value market with balances over $700,000, industry funds lead with 85.3% satisfaction, compared to 76.1% for retail funds. This is the segment where competition is greatest from self-managed super funds, which have shown a decline in satisfaction of 2.5% points over the last year (to 75.9%).

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