M6950 Market Research and Statistical Services

More Australians eating chocolate (even when it’s a gift for someone else!)

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Apr-17

A Roy Morgan Single Source survey has found that 68.4% of Australians aged 14+ (just over 13.5 million people) ate some kind of chocolate in an average four weeks during the year to December 2016. This compares with 65.3% (12.5 million) in 2013. The survey also shows that 53.2% of Australians ate chocolate bars in 2016, (up from 47.9% in 2013), followed by chocolate blocks (41.8%, up from 40.2%) and boxed chocolates (19.2%, up from 16.5%). Although boxed chocolates are generally marketed as a gift someone would buy for someone else, nearly three-quarters (73.4%) of Australians who buy them in an average four weeks eat them too.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, FERRERO ROCHER

Bank satisfaction in February still close to record high

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Apr-17

A Roy Morgan Single Source survey has found that satisfaction with Australian banks overall was 81.9 per cent in the six months to February 2017, compared with 82.1% in January. Customer satisfaction had peaked at a 20-year high of 82.9% in 2015, and it remains well above the long-term average of 76.9% recorded since 2005. The Commonwealth Bank remains the best performer among the big four banks, with a satisfaction level of 81.7%, followed by National Australia Bank (80.1%). The average satisfaction level for the big four in February was 79.9% (down 0.2% for the month), compared to the mutual banks’ average of 90.3% (up 0.1%). The best performers among the mutual banks were Greater Bank (95.7%) and Teachers Mutual Bank (92.2%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, GREATER BANK LIMITED, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS

Australians want driverless cars – NOW

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 51% of Australian men and 41% of Australian women say they would travel in a driverless car now, for a total of 46% of all Australians. The majority of all age profiles 50 years and under are ready for autonomous vehicles. The poll was conducted on 15 March 2017, in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Tesla more valuable than GM or Ford – and the majority of Australians are on-board

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 63% of Australians would pay more for a "Zero Emissions" car like Tesla, including 100% of 18-24yr olds and 72% of 25-34yr olds. The results were consistent around Australia, with significant majorities in all states – both regionally (62%) and in capital cities (62%), and both genders – women (65%) and men (61%) saying they were willing to pay more for a "Zero Emissions" car. The poll was conducted on 17 March 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TESLA INCORPORATED, FORD MOTOR COMPANY, GENERAL MOTORS CORPORATION

Roy Morgan launches a Risk Profiler – an early warning system for the automotive industry

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-17

In a fast-changing world, automotive leaders need an "early-warning" system to pinpoint which brands are most at risk – and when. The automotive revolution represents a clear and present threat to incumbent businesses that rely on traditional business models, so early warnings are essential to survival. The Roy Morgan Risk Profiler provides an "early-warning" for brands that face the most risk. Along with Roy Morgan’s integrated suite of products, led by Helix Personas and the automotive industry-targeted Roy Morgan Future Tracker, Roy Morgan provides the solutions businesses are looking for to maintain and grow their market share.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan launches Auto Industry Future Tracker

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-17

The automotive industry is undergoing the biggest revolution since the car replaced the horse – cars that drive themselves, driverless trucks, car-sharing, Uber ride-sharing, new cars bought entirely online. The Roy Morgan Future Tracker will track when and where critical tipping points are reached, providing companies most impacted by the revolution with ongoing and up-to-date data on the key drivers of the technological revolution sweeping Australia’s automotive and related industries: Quest for Zero Emissions, Mobility, Driverless cars and Digital disruption/Connectivity. Continuous monitoring of these key drivers of change increases understanding of uptake, acceptance and attitudes towards new trends as they develop.

CORPORATES
ROY MORGAN RESEARCH LIMITED

More Australians are using mobile data for talk, text and chat – especially people born overseas

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-17

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ used Facebook Messenger via mobile phone in an average four weeks during the six months to December 2016. This represents growth of 19 per cent compared with the same period in 2015. Meanwhile, use of WhatsApp grew by 15 per cent to 2.2 million average monthly users. Skype usage was virtually steady with just over 1.6 million users, use of Viber fell 28 per cent to 869,000 and WeChat usage rose by seven per cent to 340,000. The survey also shows that Australians born overseas are generally more likely to use these Over-The-Top communication apps, although people born in Australia and overseas are almost equally likely to use Facebook Messenger (32.6 per cent versus 32.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK MESSENGER, WHATSAPP, SKYPE, VIBER, WECHAT

So long Billabong: kids like Nike (or how sportswear overtook surf-wear on children’s cool list)

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Apr-17

Roy Morgan’s Young Australians Survey has found that just 14% of Australian children aged 6-13 considered home-grown surf-wear brand Billabong to be "cool" in the year to December 2016, compared with 46% in the year to December 2007. The proportion of children who consider Rip Curl to be cool has fallen from 33% to 18%. Meanwhile, the proportion of children who consider sportwear brand Nike to be cool has risen from 27% to 39% over the last decade, and 26% now rate Adidas to be cool, up from 22% in 2007.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BILLABONG INTERNATIONAL LIMITED – ASX BBG, RIP CURL PTY LTD, NIKE INCORPORATED, ADIDAS AUSTRALIA PTY LTD, QUIKSILVER INCORPORATED, ROXY CLOTHING, RUSTY, PUMA AG

NBN draws new homes to ISPs – and prompts switching

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-17

A Roy Morgan Single Source survey has found that more than 1.2 million Australian homes were connected to the National Broadband Network (NBN) by the end of 2016. Eleven per cent of these residential NBN customers did not have any fixed internet a year ago. Among non-NBN fixed broadband homes, only five per cent connected for the first time in the last 12 months. The rate of switching is also much higher among NBN homes: 15 per cent switched provider in the last 12 months, compared with nine per cent of non-NBN homes. Combined, a total of 26 per cent of all NBN customers were up for grabs for internet service providers in 2016, either through switching or joining the market, almost double the rate in non-NBN homes.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Amazon set to benefit from Australians’ love affair with online shopping

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-17

A Roy Morgan Single Source survey has found that 44.2% of Australians aged +14 (just over 8.7 million people) bought one or more products via the internet in any given four-week period during the year to December 2016. This compares with 36.4%, or nearly 7 million people, in 2013. Some 3.9 million people bought items from the Entertainment and Leisure category in any given four weeks in 2016, followed by Fashion (2.3 million), Food and Beverages (2.1 million) and Reading Material (2 million). Meanwhile, analysis using Roy Morgan’s Technology Adoption Segments reveals that 51.9% of all online shoppers fall under the umbrella of either Technology Early Adopters or Professional Technology Mainstream, the two most digitally inclined segments of the population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAZON.COM INCORPORATED