NBN draws new homes to ISPs – and prompts switching

Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-17

A Roy Morgan Single Source survey has found that more than 1.2 million Australian homes were connected to the National Broadband Network (NBN) by the end of 2016. Eleven per cent of these residential NBN customers did not have any fixed internet a year ago. Among non-NBN fixed broadband homes, only five per cent connected for the first time in the last 12 months. The rate of switching is also much higher among NBN homes: 15 per cent switched provider in the last 12 months, compared with nine per cent of non-NBN homes. Combined, a total of 26 per cent of all NBN customers were up for grabs for internet service providers in 2016, either through switching or joining the market, almost double the rate in non-NBN homes.


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