M6950 Market Research and Statistical Services

Gary Morgan’s comment on Australian views on Muslim Immigration

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

Today’s special Roy Morgan survey conducted over three nights last week shows a clear majority of Australians (58%) support Muslim immigration compared to only 33% that oppose. Importantly, majorities of supporters of Australia’s major political parties support Muslim immigration as well – 51% of L-NP supporters (cf. 36% oppose); 67% of ALP supporters (cf. 25% oppose); 88% of Greens supporters (cf. 5% oppose). Only supporters of a resurgent One Nation party are strongly opposed to Muslim immigration – 87% opposed cf. 4% support. Previous Roy Morgan surveys have consistently showed a majority of Australians support Muslim immigration: A year ago in October 2015 65% of Australians supported Muslim immigration cf. 28% opposed; and in July 2010 54% of Australians supported Muslim immigration cf. 35% opposed. However, across a number of questions relating to immigration, and the ideal size for Australia, there has been a shift away from supporting growth and immigration over the last year. This is not back to the levels recorded in 2010 but does give a clear sense that Australians are becoming less open to immigration.

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ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, ONE NATION PARTY

Love, actuarially: upcoming brides and grooms both expect marriage will deliver financial gains

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

A Roy Morgan Single Source survey has found that 56 per cent of the estimated 460,000 Australians aged 14+ who are currently engaged expect to be financially better off a year from now. This compares with the national average of 39 per cent. The survey, which was carried out in the year to June 2016, also shows that 30 per cent of engaged Australians expect their financial situation to be the same this time next year, while 10 per cent anticipate that they will be worse off. Meanwhile, 60 per cent of engaged men expect their finances to improve, compared with 52 per cent of women.

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ROY MORGAN RESEARCH LIMITED

First Choice Liquor: first in customer satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

For the third consecutive month, First Choice Liquor has come first in the Liquor Store category of Roy Morgan Research’s Customer Satisfaction Awards, with a score of just over 93 per cent in August 2016. It is followed by Cellarbrations (93 per cent) and Dan Murphy’s (92 per cent). Meanwhile, 48 per cent of people who usually shop at a Cellarbrations store say that being "located where I do other shopping" is important, compared with just 28 per cent of First Choice customers. However, 81 per cent of First Choice shoppers identify "good value" as an important factor, compared with 61 per cent of Cellarbrations customers.

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ROY MORGAN RESEARCH LIMITED, FIRST CHOICE LIQUOR SUPERSTORE, CELLARBRATIONS, DAN MURPHY’S, IGA LIQUOR, INDEPENDENT BRANDS AUSTRALIA PTY LTD

Vodafone set to launch NBN service – and over half a million customers already want to switch their fixed broadband provider

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

A Roy Morgan Single Source survey has found that 3.5 million Australians aged 14+ have a mobile phone with Vodafone, while 2.5 million of these Vodafone mobile customers (71 per cent) also have fixed broadband at home, including almost one in 10 who are already on the National Broadband Network. The survey, which was carried out in the six months to September 2016, also shows that 550,000 of Vodafone’s mobile customers are already intending to switch fixed broadband provider in the next 12 months, while 22 per cent are very or fairly likely to switch.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VODAFONE AUSTRALIA LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, DODO INTERNET PTY LTD, IPRIMUS, VOCUS COMMUNICATIONS LIMITED – ASX VOC

Motorcycle racing’s declining but dedicated TV audience (and some good news for James Boag and Bundaberg Rum!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-16

A Roy Morgan Single Source survey has found that 7.0 per cent of Australians aged 14+ watched motorcycle racing on TV in the year to June 2016, compared with 10.3 per cent in the year to June 2012. The proportion of male viewers who watch motorcycle racing has fallen from 15.8 per cent to 11.1 per cent, while the proportion of female viewers has declined from 4.9 per cent to 3.1 per cent. The survey also shows that 56.8 per cent of people who compete in motorbike racing themselves also watch the sport on TV, while 29.9 per cent of motorbike owners and 34.0 per cent of people who intend to buy a motorbike in the next 12 months watch the sport on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, J BOAG & SON LIMITED, BUNDABERG RUM COMPANY, RED BULL AUSTRALIA PTY LTD, GENOVESE COFFEE

Over a third of Australian kids worry about their weight

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Oct-16

The latest Roy Morgan Young Australians Survey has found that 35 per cent of Australians aged 6-13 agreed with the statement "I worry about my weight" in the year to June 2016. This compares with 34 per cent in the year to June 2012. Overall, the proportion of girls aged 6-13 who worry about their weight has remained steady at 36 per cent, although the proportion of girls aged 6-7 who claim to worry about their weight has risen from 14 per cent to 21 per cent. Meanwhile, the proportion of boys aged 6-13 who agree that they worry about their weight has risen from 32 per cent to 34 per cent over the last four years, with boys aged 6-7 recording the biggest increase (from 16 per cent to 21 per cent).

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ROY MORGAN RESEARCH LIMITED

Australians with industry superannuation funds are more satisfied than those with retail funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 59.7 per cent of Australians aged 14+ with an industry superannuation fund were satisfied with the financial performance of their fund in the six months to August 2016. This compares with 57 per cent of people with retail super funds. Members of industry funds have had a higher level of satisfaction than retail funds every month since 2007. The survey also shows that among people with a super balance of more than $A700,000, industry funds lead with 83.3 per cent satisfaction, compared with 80.5 per cent for retail funds. However, for those holding less than $A5,000 in superannuation, retail funds have marginally higher satisfaction than industry funds (48.0 per cent compared with 47.5 per cent).

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ROY MORGAN RESEARCH LIMITED

Strike a pose: Yoga is the fastest growing fitness activity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ did yoga in the 12 months to June 2016, compared with five per cent in 2008. The proportion of women doing yoga has risen from 8.0 per cent to 15 per cent over the last eight years, with the 35-49 and 50+ age groups recording the fastest growth in participation. However, just five per cent of Australian men participate in yoga, although men aged 25 to 34 have recorded the biggest growth in participation across any age and gender segment.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan leads the way in digital measurement with ground-breaking new metrics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

Roy Morgan has announced the launch of a suite of new features for its digital audience measurement platform, Roy Morgan Audiences: Unique Audience by each type of device; Total Unique Audience (de-duplicated) across devices; Unique Audience by postcode and thousands of new audience segments from Roy Morgan Single Source. Roy Morgan Research already enables publishers, advertisers and media agencies to understand and measure online behaviour for both digital campaigns and websites. The Roy Morgan Audiences platform delivers a one-stop solution to long-standing industry needs for privacy compliance, compatibility across all operating systems, daily results, and now – perhaps most importantly in today’s increasingly connected landscape – the unique reach of websites, apps and digital campaigns across multiple devices.

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ROY MORGAN RESEARCH LIMITED

The clean team: Pine O Cleen, White King and Duck putting the sparkle in Aussie households

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 74.7 per cent of Australian grocery buyers aged +14 (11.6 million people) bought at least one household cleaning product in an average six months in the year to June 2016. The survey also shows that the Pine O Cleen range of household cleaning products is purchased by 19.4 per cent of grocery buyers in an average six months, ahead of White King (17.1 per cent) and the Duck toilet cleaner brand (16.3 per cent). Meanwhile, 85.7 per cent of single parents aged 35+ and 80.1 per cent of single parents aged under 35 buy at least one household cleaning product in any given six months, compared with 76.0 per cent and 78.2 per cent respectively of their married peers. However, only 49.2 per cent of single grocery buyers aged under 35 purchase cleaning products in the same time period.

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ROY MORGAN RESEARCH LIMITED