M6950 Market Research and Statistical Services

Australians with industry superannuation funds are more satisfied than those with retail funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 59.7 per cent of Australians aged 14+ with an industry superannuation fund were satisfied with the financial performance of their fund in the six months to August 2016. This compares with 57 per cent of people with retail super funds. Members of industry funds have had a higher level of satisfaction than retail funds every month since 2007. The survey also shows that among people with a super balance of more than $A700,000, industry funds lead with 83.3 per cent satisfaction, compared with 80.5 per cent for retail funds. However, for those holding less than $A5,000 in superannuation, retail funds have marginally higher satisfaction than industry funds (48.0 per cent compared with 47.5 per cent).

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ROY MORGAN RESEARCH LIMITED

Strike a pose: Yoga is the fastest growing fitness activity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ did yoga in the 12 months to June 2016, compared with five per cent in 2008. The proportion of women doing yoga has risen from 8.0 per cent to 15 per cent over the last eight years, with the 35-49 and 50+ age groups recording the fastest growth in participation. However, just five per cent of Australian men participate in yoga, although men aged 25 to 34 have recorded the biggest growth in participation across any age and gender segment.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan leads the way in digital measurement with ground-breaking new metrics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

Roy Morgan has announced the launch of a suite of new features for its digital audience measurement platform, Roy Morgan Audiences: Unique Audience by each type of device; Total Unique Audience (de-duplicated) across devices; Unique Audience by postcode and thousands of new audience segments from Roy Morgan Single Source. Roy Morgan Research already enables publishers, advertisers and media agencies to understand and measure online behaviour for both digital campaigns and websites. The Roy Morgan Audiences platform delivers a one-stop solution to long-standing industry needs for privacy compliance, compatibility across all operating systems, daily results, and now – perhaps most importantly in today’s increasingly connected landscape – the unique reach of websites, apps and digital campaigns across multiple devices.

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ROY MORGAN RESEARCH LIMITED

The clean team: Pine O Cleen, White King and Duck putting the sparkle in Aussie households

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 74.7 per cent of Australian grocery buyers aged +14 (11.6 million people) bought at least one household cleaning product in an average six months in the year to June 2016. The survey also shows that the Pine O Cleen range of household cleaning products is purchased by 19.4 per cent of grocery buyers in an average six months, ahead of White King (17.1 per cent) and the Duck toilet cleaner brand (16.3 per cent). Meanwhile, 85.7 per cent of single parents aged 35+ and 80.1 per cent of single parents aged under 35 buy at least one household cleaning product in any given six months, compared with 76.0 per cent and 78.2 per cent respectively of their married peers. However, only 49.2 per cent of single grocery buyers aged under 35 purchase cleaning products in the same time period.

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ROY MORGAN RESEARCH LIMITED

Australia’s favourite overseas holiday destinations (and how they’ve changed)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Oct-16

A Roy Morgan Single Source survey, which was carried out in the year to June 2016, has found that 10.6 per cent of Australians aged 14+ plan to go overseas on their next holiday. This compares with just 6.0 per cent in the year to June 2006. The survey also shows that 18.0 per cent of Australians with an overseas holiday on the horizon reported that they plan to go to New Zealand, down from 19.5 per cent 10 years ago. The number of people who plan to visit the US on their next holiday has risen from 14.6 per cent to 17.8 per cent, while 13.6 per cent intend to visit England (down from 20.2 per cent in 2006).

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ROY MORGAN RESEARCH LIMITED

Australia: a budget-friendly, beach-holiday bonanza!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-16

The latest figures from the Roy Morgan Holiday Tracking Survey show that the average cost per night of a domestic holiday is $A151 per person. However, many of Australia’s famed coastal destinations come in well below that. Topping the list for affordability is World Heritage-listed Fraser Island in Queensland, which costs on average $A94 per person per night. In contrast, Port Douglas (averaging $245 per person per night) and the Whitsunday Islands ($A220) in Queensland are among the nation’s costliest coastal destinations. In New South Wales, the North Coast heads that state’s list for affordable coastal holiday spots, at an average of $A120 per person per night, while Lord Howe Island is more suited to higher-end travellers, at an average cost of $A341 per person per night.

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ROY MORGAN RESEARCH LIMITED

1 in 4 car buyers watch the Bathurst 1000 – and the auto makes in the race hold special appeal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 2,289,000 Australians aged 14+ intend to buy a new car in the next four years, while 602,000 plan to purchase their next car in the next 12 months. The survey also shows that the 3.8 million people who watch the Bathurst 1000 on TV are 25 per cent more likely than the average Australian to be in the market for a new car. Toyota and Mazda are the top two makes of choice overall as well as among the subset of Bathurst 1000 viewers, but race regulars Holden, Ford and Nissan get the largest increases in popularity among the event’s fans. They are 54 per cent more likely more likely to buy a Holden, 34 per cent more likely to buy a Ford and 23 per cent more likely to buy a Nissan.

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ROY MORGAN RESEARCH LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD

Nexus users are gaga for Google – will Pixel be the all-in-one Google box for the mainstream?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 115,000 Australians aged 14+ own a Google Nexus smartphone. The survey, which was carried out in the year to June 2016, also shows that Nexus owners are more likely than users of any other smartphone brand to access other Google products in an average four weeks. Just about all Nexus owners use Google Search, compared with 93 per cent of other smartphone owners. Meanwhile, 95 per cent of Nexus owners visit Google-owned YouTube in an average four weeks (compared with 80 per cent of other smartphone users), 83 per cent use Google Maps (vs 65 per cent), and 72 per cent use Gmail (vs 43 per cent). Roy Morgan’s Technology Adoption Segments finds that almost four in 10 Nexus owners are Technology Early Adopters – more, by far, than users of any other handset brand.

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ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, SONY CORPORATION, LG ELECTRONICS INCORPORATED, MOTOROLA INCORPORATED, NOKIA OY AB, HUAWEI TECHNOLOGIES COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS

Over 300,000 mortgage holders have no real equity in their homes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-16

Roy Morgan Research’s "State of the Nation – Spotlight on Finance Risk" report shows that 6.8 per cent (311,000) of mortgage holders in Australia have little or no real equity in their home. This is based on the fact that the value of their home is only equal to or less than the amount they still owe, placing them at considerable risk if they have to sell or prices decline. The report, which uses data from the Roy Morgan Single Source Survey, also shows that Western Australia has the highest proportion of mortgage holders with little or no equity in their home, at 9.2 per cent (53,000), followed by Queensland with 7.5 per cent (68,000). New South Wales has the lowest proportion of mortgage holders with little or no equity in their home, at only 5.1 per cent (73,000).

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ROY MORGAN RESEARCH LIMITED

Cheerio to Presto: so how many subscribers are up for grabs – and can Foxtel persuade them to Play?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 1.5 per cent of Australian homes (143,000) subscribed to Presto in the six months to August 2016. Some 77 per cent (or 110,000) of the homes with access to Presto also have at least one other pay TV/SVOD service; 55 per cent of Presto homes also have Netflix and 27 per cent have Stan, while 48 per cent have Foxtel – with almost all of them using the traditional set-top box, not the streaming Foxtel Play. Meanwhile, analysis of SVOD households based on Household Life Stage shows that half of homes with Netflix or Stan are in the Young Singles, Young Couples and Young Parents segments, while the majority of homes that have Foxtel are Mid-Life Households (33 per cent) or Older Households (28 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, PRESTO ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, FOXTEL PLAY