Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 2,289,000 Australians aged 14+ intend to buy a new car in the next four years, while 602,000 plan to purchase their next car in the next 12 months. The survey also shows that the 3.8 million people who watch the Bathurst 1000 on TV are 25 per cent more likely than the average Australian to be in the market for a new car. Toyota and Mazda are the top two makes of choice overall as well as among the subset of Bathurst 1000 viewers, but race regulars Holden, Ford and Nissan get the largest increases in popularity among the event’s fans. They are 54 per cent more likely more likely to buy a Holden, 34 per cent more likely to buy a Ford and 23 per cent more likely to buy a Nissan.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD