Australia’s favourite overseas holiday destinations (and how they’ve changed)

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Oct-16

A Roy Morgan Single Source survey, which was carried out in the year to June 2016, has found that 10.6 per cent of Australians aged 14+ plan to go overseas on their next holiday. This compares with just 6.0 per cent in the year to June 2006. The survey also shows that 18.0 per cent of Australians with an overseas holiday on the horizon reported that they plan to go to New Zealand, down from 19.5 per cent 10 years ago. The number of people who plan to visit the US on their next holiday has risen from 14.6 per cent to 17.8 per cent, while 13.6 per cent intend to visit England (down from 20.2 per cent in 2006).


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