Ride-sharing app Uber overtakes taxis as preferred private transport service

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The latest data from Roy Morgan has shown that a greater proportion of Australians aged 14+ are now using Uber (22.9%) compared with taxis (21.8%). This is the first data to reveal that taxis are no longer the preferred private transport service of Australians. Uber has experienced a dramatic rise in popularity over the past three years. The proportion of Australians utilising the service in an average three-month period has increased from 6.6% (1.3 million) of the population, to 22.9% (4.7 million), an increase of 16.3% points (+ 3.4 million). Although Uber is now the preferred service, the proportion of Australians using taxis has remained relatively steady in recent years, dropping only slightly from 24.4% (4.8 million) to 21.8% (4.5 million). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

NSW snowfields move further ahead of Victorian rivals in 2019

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The latest tourism data from Roy Morgan shows that 49% of Australians 14+ who regularly or occasionally go skiing or snowboarding say they would like to visit at least one of the nation’s snow areas within the next two years; this is up 2% on a year ago. Driving the increase over the last two years is an increasing preference for the New South Wales Snowfields/High Country area, now mentioned by 35% of skiers/snowboarder as a destination for a holiday during the next two years (up 4% points on a year ago). Thredbo/Perisher/Smiggins is clearly the most popular Australian snow resort area, mentioned by 29% of skiers/snowboarders (up 1% point on a year ago) while other Snowy Mountains resorts are mentioned by 10% of skiers/snowboarders (up 2% points in a year). The leading Victorian snow fields have lost ground on their NSW counterparts over the last year, with 22% of skiers/snowboarders looking to visit the Victorian snow fields for a holiday during the next two years (down 2% points on a year ago). This decline has been spread across the major resorts, with all three experiencing a decline compared to a year ago. Mt Hotham continues to lead the way as the preferred snow destination in Victoria, mentioned by 11% of skiers/snowboarders (down 2% points), ahead of Falls Creek on 10% (down 1% point) and Mt. Buller on 7% (down 5% points).

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ROY MORGAN LIMITED

Japan shines as increasingly popular travel destination – attracting a particular kind of holidaymaker

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-19

New research from Roy Morgan’s recent State of the Nation Report on Travel shows that 78.6% of Australians aged 14+ would like to take a holiday in the next 12 months, down 5% points since 2001-02. Some 72% of Australians would like to take a domestic holiday (down 9.1%), while 49.5% would like an overseas holiday (up 7.5% points since 2001-02). The top five most popular overseas destinations are New Zealand, the US, England, Japan and Canada. In early 2004, only 2.5% of Australians mentioned Japan as a holiday destination they would like to visit. The popularity of Japan as a holiday destination increased steadily over the next decade, overtaking Thailand as the most popular Asian travel destination in early 2014. Other popular Asian holiday destinations include Bali, Singapore, Vietnam and mainland China.

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ROY MORGAN LIMITED

Who is the ‘Jarlsberg man’? And what does your choice of cheese say about you?

Original article by
Market Research Update – Page: Online : 8-Jul-19

New research from Roy Morgan shows that over 15 million Australian grocery buyers aged +14 now buy some type of cheese. Block Cheese is bought by 13.5 million Australians (85.1%), easily making it the most popular type of cheese. However, the strongest growth over the last three years has come from a significant increase in Australians buying Grated/Shredded Cheese (up 2.6ppts to 68.3%), Sliced Cheese (up 2.4ppts to 67.7%) and Cheese Snacks or Portions (up 3ppts to 43.6%). Meanwhile, Jarlsberg cheese is one of the more premium products in the cheese market and there are significant differences between the average buyer of Jarlsberg and a regular buyer of cheese. ‘Jarlsberg man’ is a big spender in the top socio-economic AB quintile, most likely with no children in his Mid-Life Household and almost twice as likely to drink wine with his meals as the average Australian. ‘Jarlsberg man’ is skewed heavily towards older Australians aged 35+ and is far more likely to have a diploma or degree than the average cheese buyer and be working full-time as a professional or manager with a household income of well over $120,000 per annum.

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ROY MORGAN LIMITED

News and Reality TV are the most popular TV genres

Original article by Roy Morgan
Market Research Update – Page: Online : 15-May-19

The latest research from Roy Morgan confirms that News is the most watched TV genre in an average week, seen by 61% of Australians aged 14+. The second most watched TV genre in Australia is Reality TV, seen by 41% of Australians in an average week, while 34% watch Current Affairs shows. Coming in next and watched by 33% of Australians are Quiz/Game Shows, followed by TV Sport (32%). This research is based on interviews with over 50,000 Australians during 2018 as part of the Roy Morgan Single Source survey. Roy Morgan CEO Michele Levine says this spread of varied TV genres underlines the importance attached to understanding the different types of Australians that are attracted to these very different shows. To get the most ‘bang for the advertising buck’ it is vital to have a full understanding of who is watching what.

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ROY MORGAN LIMITED

Online grocery shoppers are a small but lucrative market

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

New research from Roy Morgan shows that Australian grocery shoppers aged 14+ who bought groceries from Woolworths online in the year to December 2018 spent an average of $186 a week, compared to only $103 for those buying from Woolworths’ ‘bricks and mortar’ stores. The same trend is evident for Coles, with grocery shoppers spending $158 at Coles Online in an average week, compared with $97 on average for those shopping at a ‘bricks and mortar’ store. The huge difference in spending patterns between the online and ‘bricks and mortar’ stores is driven by women, who spend far more on average via the online outlet than via the physical store.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Butter outspreads margarine in Australian kitchens

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

A Roy Morgan Single Source survey shows that more than 12.3 million Australians aged 14+ bought butter, margarine or another type of butter blend/dairy spread in an average month during the year to December 2018. This compares with just under 11.9 million in 2014. The survey also found that 8.6 million Australians (or 42%) bought butter in an average month in 2018, an increase of more than 1.1 million in the last four years. In comparison, just over five million Australians (25%) bought margarine in an average month in 2018, representing a significant decline of over 1.3 million in four years. In addition, nearly 2.6 million Australians (13%) bought a butter blend/dairy spread in an average month in 2018, an increase of nearly 650,000 from four years ago. The survey is based on in-depth personal interviews conducted with over 50,000 Australians each year in their own homes.

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ROY MORGAN LIMITED

Wonder Woman on top and Captain Marvel one to watch

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Mar-19

A Roy Morgan Young Australian Survey has found that Wonder Woman is the favourite superhero for kids aged 6-13. An estimated 394,000 kids picked Wonder Woman as their favourite superhero in the year to December 2018, up 137,000 from the previous year. Wonder Woman’s biggest supporters are unsurprisingly young girls, picked by 383,000 girls in 2018, up 131,000 from a year ago. However, Wonder Woman has yet to win over the boys, picked by only 11,000 boys. Roy Morgan CEO Michele Levine says Wonder Woman’s appeal as a leading superhero is growing and with Captain Marvel opening in Australia this week, ‘Female-centred’ superhero films are a new growth area for film makers looking to cash in on the appeal of ‘Female-led’ movies.

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ROY MORGAN LIMITED

Aussies give stamp of approval to Australian-made goods

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-19

A Roy Morgan Single Source survey shows that 90% of Australians aged 14+ say they are more likely to buy products made in Australia, up from 88% four years ago. The survey, which was conducted in the 12 months to September 2018, also shows that 60% of Australians are more likely to buy products made in New Zealand, up 7% points from 2014. Likewise, 54% of Australians are more likely to buy products made in Canada, up from 45% four years ago. However, just 34% of Australians said they’d be more likely to buy products made in China, down 1% point from four years ago. Roy Morgan CEO Michele Levine says that although the number of Australians who are more likely to buy a product that is ‘made in Australia’ is very high across all age groups, those in Generation X (92%) and Baby Boomers (91%) are more likely to prefer Australian-made products than other generations.

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ROY MORGAN LIMITED

All Australians want for Christmas is… money & quality time with family

Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jan-19

A special Roy Morgan survey has found that 12% of Australians mentioned some kind of financial windfall as what they most wanted for Christmas, while 10% were just after a good time with their family and friends. The online survey, which was conducted from 12-17 December, also found that other items people wanted for Christmas included the latest electronic gadgets and computer games (9%), a relaxing holiday (8%), clothing and accessories (8%) and household or garden items (8%).

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ROY MORGAN LIMITED