Japan shines as increasingly popular travel destination – attracting a particular kind of holidaymaker

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-19

New research from Roy Morgan’s recent State of the Nation Report on Travel shows that 78.6% of Australians aged 14+ would like to take a holiday in the next 12 months, down 5% points since 2001-02. Some 72% of Australians would like to take a domestic holiday (down 9.1%), while 49.5% would like an overseas holiday (up 7.5% points since 2001-02). The top five most popular overseas destinations are New Zealand, the US, England, Japan and Canada. In early 2004, only 2.5% of Australians mentioned Japan as a holiday destination they would like to visit. The popularity of Japan as a holiday destination increased steadily over the next decade, overtaking Thailand as the most popular Asian travel destination in early 2014. Other popular Asian holiday destinations include Bali, Singapore, Vietnam and mainland China.

CORPORATES
ROY MORGAN LIMITED

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