M6950 Market Research and Statistical Services

JB Hi-Fi and The Good Guys: satisfaction guaranteed?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

A Roy Morgan Single Source survey has found that more than three million Australians aged 14+ made at least one purchase from JB Hi-Fi in an average four weeks in the year to June 2016. Over a million made at least one purchase from The Good Guys, while Harvey Norman, attracted nearly 1.3 million customers in the same time period. The survey also shows that JB Hi-Fi customers have a mean household income of $A115,000, compared with $A107,000 for Harvey Norman customers and $A98,000 for The Good Guys customers. Meanwhile, The Good Guys has triumphed in the Furniture/Electrical Store category of the Roy Morgan Customer Satisfaction Awards every month this year with scores consistently over 90 per cent, and JB Hi-Fi has been close behind it in second place (also with scores hovering around 90 per cent and above).

CORPORATES
ROY MORGAN RESEARCH LIMITED, JB HI-FI LIMITED – ASX JBH, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

Tall tales: the curious connection between height and income

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey, which was carried out in the year to June 2016, has found that the average height of Australians aged 14+ is 170cm (5’7"). However, the average height of people who earn $A200,000 or more is 176cm (just over 5’9"), while the average height of those on incomes below $A30,000 is below the population average at 168cm (5’6"). The survey also shows that while the average height of Australian men is 176cm, men earning $A200,000+ have an average height of 179cm (just under 5’11"). In contrast, men whose income is under $A30,000 are shorter, averaging 176cm. Meanwhile, the average height of women earning $A40,000-$A49,999 is 163cm (5’4"), but this creeps up to an average of 166cm (just over 5’5") among those on incomes of between $A110,000 and $A199,999.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Amaysim fixed broadband will hit TPG Telecom hardest

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey shows that 26 per cent of Australians aged 14+ who have a mobile phone with Amaysim – which plans to launch fixed broadband plans by the end of 2016 – do not have fixed broadband in the home. The survey, which was carried out in the six months to August, also shows that Amaysim customers are over 50 per cent more likely than average to have fixed broadband with one of TPG Telecom’s brands, including 11 per cent with TPG itself and 12 per cent with an iiNet Group brand. Meanwhile, 19 per cent of Amaysim customers have Telstra fixed broadband and 13 per cent are with Optus.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VOCUS COMMUNICATIONS LIMITED – ASX VOC, DODO AUSTRALIA PTY LTD, IPRIMUS

Guzman y Gomez spice up the Customer Satisfaction Awards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-16

Guzman y Gomez has won the Roy Morgan Research Customer Satisfaction Award for July 2016 in the category of Quick Service Restaurants. It had a customer satisfaction rating of 92 per cent among Australians aged 14+ who ate there in an average four weeks during the year to July. Grill’d was second with a customer satisfaction rating of 90 per cent, followed by Pizza Capers (88 per cent). Meanwhile, analysis of Quick Service Restaurant satisfaction by Roy Morgan’s Food Segments shows that 68 per cent of people in the "Take-it-aways" category visit a quick-service restaurant in an average four-week period, making them the most likely of the seven food segments to do so.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GUZMAN Y GOMEZ PTY LTD, GRILL’D PTY LTD, PIZZA CAPERS, OPORTO PTY LTD, McDONALD’S AUSTRALIA LIMITED, SIZZLER RESTAURANTS AUSTRALIA LIMITED, CHICKEN TREAT (AUSTRALIA) PTY LTD, HUNGRY JACK’S PTY LTD

Women still lag behind men in retirement funding but closing the gap

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

Roy Morgan Research’s "State of the Nation – Spotlight on Finance Risk" report shows that women account for 1.4 million of the 2.9 million Australians in the pre-retiree group (aged 50 to 64 and working). The average retirement savings among these women have been well behind that of their male counterparts, but they are gradually closing the gap from being 57.7 per cent of the male average in 2008 to 63 per cent in 2016. Since 2008, the average net wealth of pre-retired women has gone from $A183,000 to $A232,000, an increase of 26.8 per cent. For men in the pre-retired group, the growth in average net wealth went from $A317,000 to $A368,000, an increase of 16.1 per cent. However, the average retirement fund balance of women is still less than two thirds (63 per cent) that of their male counterparts.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Blockbusters drive cinema attendance to new heights

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.6 million people) went to the cinema in an average four weeks in the year to June 2016. The survey also shows that Australians aged 14-24 were by far the most likely to go to the movies in an average four weeks (40 per cent), ahead of 25-34 year-olds (30 per cent), 35-49 year-olds (28 per cent), and 23 per cent of those aged 50+. Meanwhile, 21 per cent of Australians aged 14+ visited a theatre chain in an average four weeks, while 12 per cent cite newspapers’ movie listings and reviews as a section they "especially choose to read".

CORPORATES
ROY MORGAN RESEARCH LIMITED, HOYTS CINEMAS LIMITED, EVENT CINEMAS (AUSTRALIA) PTY LTD, VILLAGE CINEMAS AUSTRALIA PTY LTD, PALACE CINEMAS

Long holidays not an option for most Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that of the 13.8 million Australians aged 14+ who took at least one holiday in the past year, more than 45 per cent were away for just three or less nights on their last trip. In contrast, just 4.1 per cent took off for a month or more. Holidays of between four and seven nights accounted for 15 per cent of travellers, while 12.9 per cent were away for between eight and 14 nights. From there, numbers drop dramatically, with just 4.7 per cent taking a holiday of 15-21 nights and 3.3 per cent enjoying a longer trip of 22-30 nights. Overall, the average length of a holiday taken by Australians in the 12 months to June 2016 was 8.5 nights.

CORPORATES
ROY MORGAN RESEARCH LIMITED

More Australians now have SVOD than Foxtel

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million) had access to one or more types of paid TV services in their home in the six months to August 2016. The survey also shows that 28 per cent of Australians (5,595,000 people) have Subscription Video on Demand, while 27 per cent (5,309,000) have linear pay-TV. The bulk of SVOD’s growth is attributable to Netflix, but other services can now be found in the homes of around 1.4 million Australians. However, over 60 per cent of these subscribers also have Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, YOUTUBE RED, FOXTEL PLAY, FETCHTV PTY LTD

Play time: where Aussies buy their toys and games

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

A Roy Morgan Single Source survey has found that 2.6 million Australians aged 14+ buy toys and/or games in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 612,000 people buy toys and/or games from EB Games in an average four weeks, ahead of Kmart (412,000), Big W (349,000) and Target (297,000). Meanwhile, 801,000 Australians buy toys and/or games via the internet, either from an online-only business or the e-commerce channel of a bricks-and-mortar store.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EB GAMES, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, JB HI-FI LIMITED – ASX JBH, TOYS ‘R’ US (AUSTRALIA) PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

Over 400,000 Australians intend to retire in the next 12 months, increasing burden on government funding

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

Roy Morgan Research estimates that 415,000 Australians intend to retire in the next 12 months, compared with 327,000 in 2008. Some 228,000 men and 187,000 women intend to retire in the next 12 months. The magnitude of the intending retirements, combined with the fact that their average retirement funding is inadequate for being "self-funded", is likely to increase substantially the need for government support. Currently the average gross wealth (total assets excluding owner-occupied homes) of intending retirees is $A306,000, up from $A231,000 in 2008. Although the average debt level for this group is currently only $A25,000, it does reduce their average net wealth to $A281,000, which is generally inadequate for self-funded retirement.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE ASSOCIATION OF SUPERANNUATION FUNDS OF AUSTRALIA LIMITED