M6950 Market Research and Statistical Services

More Australians now have SVOD than Foxtel

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million) had access to one or more types of paid TV services in their home in the six months to August 2016. The survey also shows that 28 per cent of Australians (5,595,000 people) have Subscription Video on Demand, while 27 per cent (5,309,000) have linear pay-TV. The bulk of SVOD’s growth is attributable to Netflix, but other services can now be found in the homes of around 1.4 million Australians. However, over 60 per cent of these subscribers also have Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, YOUTUBE RED, FOXTEL PLAY, FETCHTV PTY LTD

Long holidays not an option for most Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-16

A Roy Morgan Single Source survey has found that of the 13.8 million Australians aged 14+ who took at least one holiday in the past year, more than 45 per cent were away for just three or less nights on their last trip. In contrast, just 4.1 per cent took off for a month or more. Holidays of between four and seven nights accounted for 15 per cent of travellers, while 12.9 per cent were away for between eight and 14 nights. From there, numbers drop dramatically, with just 4.7 per cent taking a holiday of 15-21 nights and 3.3 per cent enjoying a longer trip of 22-30 nights. Overall, the average length of a holiday taken by Australians in the 12 months to June 2016 was 8.5 nights.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Play time: where Aussies buy their toys and games

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

A Roy Morgan Single Source survey has found that 2.6 million Australians aged 14+ buy toys and/or games in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 612,000 people buy toys and/or games from EB Games in an average four weeks, ahead of Kmart (412,000), Big W (349,000) and Target (297,000). Meanwhile, 801,000 Australians buy toys and/or games via the internet, either from an online-only business or the e-commerce channel of a bricks-and-mortar store.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EB GAMES, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, JB HI-FI LIMITED – ASX JBH, TOYS ‘R’ US (AUSTRALIA) PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

Over 400,000 Australians intend to retire in the next 12 months, increasing burden on government funding

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

Roy Morgan Research estimates that 415,000 Australians intend to retire in the next 12 months, compared with 327,000 in 2008. Some 228,000 men and 187,000 women intend to retire in the next 12 months. The magnitude of the intending retirements, combined with the fact that their average retirement funding is inadequate for being "self-funded", is likely to increase substantially the need for government support. Currently the average gross wealth (total assets excluding owner-occupied homes) of intending retirees is $A306,000, up from $A231,000 in 2008. Although the average debt level for this group is currently only $A25,000, it does reduce their average net wealth to $A281,000, which is generally inadequate for self-funded retirement.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE ASSOCIATION OF SUPERANNUATION FUNDS OF AUSTRALIA LIMITED

1 in 5 smartphone users often go over their data limits

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Sep-16

A Roy Morgan Single Source survey has found that 19 per cent of Australians aged 14+ (three million people) often go over their mobile data limit. The survey, which was carried out in the year to June 2015, also shows that 32 per cent of smartphone users aged 14-24 and 29 per cent of those aged 25-34 often exceed their data limit, compared with 15 per cent of those aged 35-49. In contrast, just nine per cent of smartphone users aged 50-64 and seven per cent of those aged 65+ often exceed their data limit. Analysis by provider shows that smartphone users connected with Optus or Vodafone are the most likely (23 per cent) to exceed their data limit.

CORPORATES
ROY MORGAN RESEARCH LIMITEDSINGTEL OPTUS PTY LTDVODAFONE AUSTRALIA LIMITEDBOOST MOBILEAMAYSIM AUSTRALIA LIMITED – ASX AYSTELSTRA CORPORATION LIMITED – ASX TLSTPG TELECOM LIMITED – ASX TPMALDIMOBILE

Breakfast drinks: not just for breakfast?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Sep-16

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ (4.5 million people) say they "seldom have time for breakfast". The survey, which was carried out in the year to June 2016, also shows that cereal is the most widely consumed breakfast choice among 33 per cent of the general population and 24 per cent of those who seldom have time for breakfast, ahead of biscuit cereal (24 per cent and 19 per cent respectively). In contrast, breakfast drinks are consumed by just six per cent of the general population and 10 per cent of those who say they seldom have time for breakfast. However, of the total Australians who consume breakfast drinks in an average week, only 38 per cent claim to seldom have time for breakfast.

CORPORATES
ROY MORGAN RESEARCH LIMITEDSANITARIUM HEALTH FOOD COMPANYKELLOGG (AUSTRALIA) PTY LTD

Technology Early Adopters are pioneers for much more than just new technology

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

A Roy Morgan Research Single Source survey, which was carried out in the year to June 2016, has found that 3.7 million Australians aged 14+ (19 per cent) can be classified as Technology Early Adopters. Always first to purchase and use new technologies, Technology Early Adopters are well educated with high incomes and risk-taking tendencies. 27 per cent of Technology Early Adopters agree they are often the first to buy new home entertainment or electronic equipment, compared with 15 per cent of all Australians.

CORPORATES
ROY MORGAN RESEARCH LIMITED

eBay is Australia’s top shopping website but OzBargain’s community forum is the fastest growing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

More Australians than ever are shopping online. A Roy Morgan Single Source survey has found that 7.8 million Australians aged 14+ visited eBay in an average four weeks in the 12 months to June 2016 – more than double its nearest competitor Amazon (3.8 million). Kogan.com and Groupon reach just over 1.3 million visitors each. OzBargain is Australia’s fastest-growing shopping-related website, now with 948,000 unique monthly visitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, AMAZON.COM INCORPORATED, KOGAN.COM LIMITED – ASX KGN, GROUPON AUSTRALIA PTY LTD, SCOOPON.COM.AU PTY LTD, CATCH-OF-THE-DAY.COM.AU, OZBARGAIN, LIVINGSOCIAL, DEALSDIRECT.COM.AU PTY LTD, GRAYSONLINE AUCTIONEERS, CUDO PTY LTD, DEALS.COM.AU PTY LTD, GOOGLE INCORPORATED, LASOO PTY LTD, SPREETS PTY LTD

Autobarn accelerates its way to customer satisfaction success

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Sep-16

Roy Morgan Research has announced the July 2016 winners of its monthly Customer Satisfaction Awards in Australia. Autobarn won the Customer Satisfaction Award in the category of Auto Stores by satisfying 88 per cent of its customers, followed by Supercheap Auto with 87 per cent and Repco with 82 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUTOBARN PTY LTD, SUPER CHEAP AUTO, REPCO LIMITED

Consumer satisfaction with big four banks up in July

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Aug-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of the personal customers of Australia’s four major banks was 79.7 per cent in the six months to July 2016, compared with 79.5 per cent in June. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.4 per cent, followed by the ANZ Bank (79.6 per cent), National Australia Bank (78.0 per cent) and Westpac (77.7 per cent). Outside of the big four banks, Teachers Mutual remains the best performer with 93.8 per cent satisfaction, followed by Bank Australia (93.6 per cent) and Heritage Bank (92.1 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, BANK AUSTRALIA, HERITAGE BANK LIMITED – ASX HBS