M6950 Market Research and Statistical Services

iPhone delivers high usage for photos, music and video

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that almost half of Australia’s 16 million smartphone owners are using an Apple iPhone. They were much more likely than others to use the handset as a camera or for playing videos and music in an average four weeks in the year to June 2016. The survey shows that 85 per cent of iPhone owners take photos on their device, compared with 77 per cent of those with a different brand of smartphone. Likewise, 51 per cent of iPhone owners use it to play music and 32 per cent play videos, compared with 35 per cent and 25 per cent respectively for owners of other smartphones.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED

Australians still have appetite for drama after dinner

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ have a preference for drama in their weekday after dinner media, ahead of comedy (26 per cent), action and adventure (20 per cent), news (17 per cent), sports (10 per cent) and music (nine per cent). Television is still the dominant media after dinner, preferred by almost three in five Australians. Analysis by age shows that drama is the most popular among the 35-49 and 50+ age groups, while it ranks second among those aged 25-34 and fourth among those aged 14-24.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Seven West Media newspapers will reach 60% of WA

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

The Roy Morgan Readership results for the year to June 2016 show that 37.4 per cent of Western Australians aged 14+ (800,000 people) read print editions of "The West Australian" in an average week. Meanwhile, 399,000 (18.7 per cent) read the print edition of the
"Sunday Times". Seven West Media’s deal to acquire the "Sunday Times" will increase the company’s print readership by 100,000, as 299,000 people currently read both newspapers. Overall, the total cross-platform newspaper reach of "The West Australian" across print and digital is now 1,058,000 (49.4 per cent), which will increase by 236,000 to 1,294,000 with the addition of the "Sunday Times" and the Perth Now website. As a result, three in five West Australians (60.5 per cent) will be reading newspaper content published by Seven West Media in an average week.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

High reliance on two incomes to repay home loans presents a potential risk

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

Roy Morgan Research’s "State of the Nation – Spotlight on Finance Risk" report shows that Australian households with two incomes now account for 67.2 per cent of owner-occupied mortgages. Overall some 9.3 per cent of dual-income households are classified as "at risk" of mortgage stress. Meanwhile, 17.4 per cent of Australians (705,000) who have a mortgage on the home they are living in can be classified as being "at risk", based on an average interest rate of 5.4 per cent. Over the last 10 years, mortgage holders "at risk" peaked in May 2008 (32.7 per cent) when the standard variable home-loan rate was 9.45 per cent.

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ROY MORGAN RESEARCH LIMITED

JB Hi-Fi and The Good Guys: satisfaction guaranteed?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

A Roy Morgan Single Source survey has found that more than three million Australians aged 14+ made at least one purchase from JB Hi-Fi in an average four weeks in the year to June 2016. Over a million made at least one purchase from The Good Guys, while Harvey Norman, attracted nearly 1.3 million customers in the same time period. The survey also shows that JB Hi-Fi customers have a mean household income of $A115,000, compared with $A107,000 for Harvey Norman customers and $A98,000 for The Good Guys customers. Meanwhile, The Good Guys has triumphed in the Furniture/Electrical Store category of the Roy Morgan Customer Satisfaction Awards every month this year with scores consistently over 90 per cent, and JB Hi-Fi has been close behind it in second place (also with scores hovering around 90 per cent and above).

CORPORATES
ROY MORGAN RESEARCH LIMITED, JB HI-FI LIMITED – ASX JBH, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

Tall tales: the curious connection between height and income

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey, which was carried out in the year to June 2016, has found that the average height of Australians aged 14+ is 170cm (5’7"). However, the average height of people who earn $A200,000 or more is 176cm (just over 5’9"), while the average height of those on incomes below $A30,000 is below the population average at 168cm (5’6"). The survey also shows that while the average height of Australian men is 176cm, men earning $A200,000+ have an average height of 179cm (just under 5’11"). In contrast, men whose income is under $A30,000 are shorter, averaging 176cm. Meanwhile, the average height of women earning $A40,000-$A49,999 is 163cm (5’4"), but this creeps up to an average of 166cm (just over 5’5") among those on incomes of between $A110,000 and $A199,999.

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ROY MORGAN RESEARCH LIMITED

Amaysim fixed broadband will hit TPG Telecom hardest

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey shows that 26 per cent of Australians aged 14+ who have a mobile phone with Amaysim – which plans to launch fixed broadband plans by the end of 2016 – do not have fixed broadband in the home. The survey, which was carried out in the six months to August, also shows that Amaysim customers are over 50 per cent more likely than average to have fixed broadband with one of TPG Telecom’s brands, including 11 per cent with TPG itself and 12 per cent with an iiNet Group brand. Meanwhile, 19 per cent of Amaysim customers have Telstra fixed broadband and 13 per cent are with Optus.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VOCUS COMMUNICATIONS LIMITED – ASX VOC, DODO AUSTRALIA PTY LTD, IPRIMUS

Guzman y Gomez spice up the Customer Satisfaction Awards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-16

Guzman y Gomez has won the Roy Morgan Research Customer Satisfaction Award for July 2016 in the category of Quick Service Restaurants. It had a customer satisfaction rating of 92 per cent among Australians aged 14+ who ate there in an average four weeks during the year to July. Grill’d was second with a customer satisfaction rating of 90 per cent, followed by Pizza Capers (88 per cent). Meanwhile, analysis of Quick Service Restaurant satisfaction by Roy Morgan’s Food Segments shows that 68 per cent of people in the "Take-it-aways" category visit a quick-service restaurant in an average four-week period, making them the most likely of the seven food segments to do so.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GUZMAN Y GOMEZ PTY LTD, GRILL’D PTY LTD, PIZZA CAPERS, OPORTO PTY LTD, McDONALD’S AUSTRALIA LIMITED, SIZZLER RESTAURANTS AUSTRALIA LIMITED, CHICKEN TREAT (AUSTRALIA) PTY LTD, HUNGRY JACK’S PTY LTD

Women still lag behind men in retirement funding but closing the gap

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

Roy Morgan Research’s "State of the Nation – Spotlight on Finance Risk" report shows that women account for 1.4 million of the 2.9 million Australians in the pre-retiree group (aged 50 to 64 and working). The average retirement savings among these women have been well behind that of their male counterparts, but they are gradually closing the gap from being 57.7 per cent of the male average in 2008 to 63 per cent in 2016. Since 2008, the average net wealth of pre-retired women has gone from $A183,000 to $A232,000, an increase of 26.8 per cent. For men in the pre-retired group, the growth in average net wealth went from $A317,000 to $A368,000, an increase of 16.1 per cent. However, the average retirement fund balance of women is still less than two thirds (63 per cent) that of their male counterparts.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Blockbusters drive cinema attendance to new heights

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.6 million people) went to the cinema in an average four weeks in the year to June 2016. The survey also shows that Australians aged 14-24 were by far the most likely to go to the movies in an average four weeks (40 per cent), ahead of 25-34 year-olds (30 per cent), 35-49 year-olds (28 per cent), and 23 per cent of those aged 50+. Meanwhile, 21 per cent of Australians aged 14+ visited a theatre chain in an average four weeks, while 12 per cent cite newspapers’ movie listings and reviews as a section they "especially choose to read".

CORPORATES
ROY MORGAN RESEARCH LIMITED, HOYTS CINEMAS LIMITED, EVENT CINEMAS (AUSTRALIA) PTY LTD, VILLAGE CINEMAS AUSTRALIA PTY LTD, PALACE CINEMAS