M6950 Market Research and Statistical Services

1 in 5 smartphone users often go over their data limits

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Sep-16

A Roy Morgan Single Source survey has found that 19 per cent of Australians aged 14+ (three million people) often go over their mobile data limit. The survey, which was carried out in the year to June 2015, also shows that 32 per cent of smartphone users aged 14-24 and 29 per cent of those aged 25-34 often exceed their data limit, compared with 15 per cent of those aged 35-49. In contrast, just nine per cent of smartphone users aged 50-64 and seven per cent of those aged 65+ often exceed their data limit. Analysis by provider shows that smartphone users connected with Optus or Vodafone are the most likely (23 per cent) to exceed their data limit.

CORPORATES
ROY MORGAN RESEARCH LIMITEDSINGTEL OPTUS PTY LTDVODAFONE AUSTRALIA LIMITEDBOOST MOBILEAMAYSIM AUSTRALIA LIMITED – ASX AYSTELSTRA CORPORATION LIMITED – ASX TLSTPG TELECOM LIMITED – ASX TPMALDIMOBILE

Breakfast drinks: not just for breakfast?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Sep-16

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ (4.5 million people) say they "seldom have time for breakfast". The survey, which was carried out in the year to June 2016, also shows that cereal is the most widely consumed breakfast choice among 33 per cent of the general population and 24 per cent of those who seldom have time for breakfast, ahead of biscuit cereal (24 per cent and 19 per cent respectively). In contrast, breakfast drinks are consumed by just six per cent of the general population and 10 per cent of those who say they seldom have time for breakfast. However, of the total Australians who consume breakfast drinks in an average week, only 38 per cent claim to seldom have time for breakfast.

CORPORATES
ROY MORGAN RESEARCH LIMITEDSANITARIUM HEALTH FOOD COMPANYKELLOGG (AUSTRALIA) PTY LTD

Technology Early Adopters are pioneers for much more than just new technology

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

A Roy Morgan Research Single Source survey, which was carried out in the year to June 2016, has found that 3.7 million Australians aged 14+ (19 per cent) can be classified as Technology Early Adopters. Always first to purchase and use new technologies, Technology Early Adopters are well educated with high incomes and risk-taking tendencies. 27 per cent of Technology Early Adopters agree they are often the first to buy new home entertainment or electronic equipment, compared with 15 per cent of all Australians.

CORPORATES
ROY MORGAN RESEARCH LIMITED

eBay is Australia’s top shopping website but OzBargain’s community forum is the fastest growing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-16

More Australians than ever are shopping online. A Roy Morgan Single Source survey has found that 7.8 million Australians aged 14+ visited eBay in an average four weeks in the 12 months to June 2016 – more than double its nearest competitor Amazon (3.8 million). Kogan.com and Groupon reach just over 1.3 million visitors each. OzBargain is Australia’s fastest-growing shopping-related website, now with 948,000 unique monthly visitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, AMAZON.COM INCORPORATED, KOGAN.COM LIMITED – ASX KGN, GROUPON AUSTRALIA PTY LTD, SCOOPON.COM.AU PTY LTD, CATCH-OF-THE-DAY.COM.AU, OZBARGAIN, LIVINGSOCIAL, DEALSDIRECT.COM.AU PTY LTD, GRAYSONLINE AUCTIONEERS, CUDO PTY LTD, DEALS.COM.AU PTY LTD, GOOGLE INCORPORATED, LASOO PTY LTD, SPREETS PTY LTD

Autobarn accelerates its way to customer satisfaction success

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Sep-16

Roy Morgan Research has announced the July 2016 winners of its monthly Customer Satisfaction Awards in Australia. Autobarn won the Customer Satisfaction Award in the category of Auto Stores by satisfying 88 per cent of its customers, followed by Supercheap Auto with 87 per cent and Repco with 82 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUTOBARN PTY LTD, SUPER CHEAP AUTO, REPCO LIMITED

Consumer satisfaction with big four banks up in July

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Aug-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of the personal customers of Australia’s four major banks was 79.7 per cent in the six months to July 2016, compared with 79.5 per cent in June. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.4 per cent, followed by the ANZ Bank (79.6 per cent), National Australia Bank (78.0 per cent) and Westpac (77.7 per cent). Outside of the big four banks, Teachers Mutual remains the best performer with 93.8 per cent satisfaction, followed by Bank Australia (93.6 per cent) and Heritage Bank (92.1 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, BANK AUSTRALIA, HERITAGE BANK LIMITED – ASX HBS

Fewer Australians paying to see the doctor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Aug-16

A Roy Morgan Single Source survey has found that the proportion of Australians paying for a visit to the doctor in an average four-week period has declined over the past decade. In the 12 months to June 2007, 31.8 per cent of Australian adults paid for a doctor’s visit in an average four weeks. By March 2016, this figure had fallen to 27.6 per cent. Unexpectedly, Australians earning between $A150,000 and $A199,999 saw the most dramatic drop in paid doctor’s visits. Between July 2006 and June 2007, nearly 45 per cent of people in this income range paid for a doctor’s visit in an average four weeks. As of June 2016, that figure had declined to 29.8 per cent, a decrease of more than 30 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN LABOR PARTY

The tea party: Australians love a cuppa

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Aug-16

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ (9.8 million people) drank at least one cup of tea in any given week during the year to June 2016. This compares with 49 per cent, or 9.6 million people, in the previous 12 months. Meanwhile, the average volume consumed has risen from 9.1 cups per person to 9.5 cups per person. The survey also shows that 55 per cent of women drink at least one cup of tea in an average week, compared with 45 per cent of men, while Australians aged 65+ are the most likely to drink tea in any given week.

CORPORATES
ROY MORGAN RESEARCH LIMITED

SUVs drive growth in new car market (and size matters)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Aug-16

A Roy Morgan Single Source survey has found that 2,331,000 Australians aged 14+ intend to buy a new vehicle in the next four years. This includes 634,000 who intend to do so within the next 12 months. The survey also shows that 885,000 Australians intend to buy an SUV in the next four years, which is almost 20 per cent higher than 12 months ago. Meanwhile, the number of Australians who intend to buy a new Toyota in the next four years has risen by 70,000, ahead of Hyundai (up 37,000) and Mitsubishi (up 28,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MITSUBISHI MOTORS AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, BMW AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD

Australia’s most popular travel agents and the holiday-goers more (or less) likely to use them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that just over 13.7 million Australians aged 14+ took at least one holiday in the year to June 2016. Some 7.3 million (52.8 per cent) reported using a travel agent or tour operator for at least one of the trips they took – more than double the number (3.2 million) that did not use one at all. The survey also shows that 12.6 per cent of Australian holiday-goers used Flight Centre for at least one trip, ahead of online accommodation service Booking.com (11.4 per cent), Wotif.com (6.8 per cent), Webjet (6.1 per cent) and Airbnb (5.5 per cent). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that members of the Social Flyers community are most likely to have booked their holiday via Flight Centre (22.5 per cent), while Rural Traditionalists (4.0 per cent) are least likely to have used Flight Centre.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM (AUSTRALIA) PTY LTD, WOTIF.COM HOLDINGS LIMITED, WEBJET LIMITED – ASX WEB, AIRBNB AUSTRALIA PTY LTD