M6950 Market Research and Statistical Services

The slow but steady rise of vegetarianism in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Aug-16

A Roy Morgan Single Source survey has found that the diet of 11.2 per cent of Australian adults (almost 2.1 million people) was all or almost all vegetarian in the year to March 2016. This compares with 9.7 per cent (1.7 million people) in the year to March 2012. The shift towards vegetarianism has been most striking in New South Wales; 12.4 per cent of people living in the state agree that "The food I eat is all, or almost all, vegetarian", up from 9.5 per cent in 2012. Tasmania has the highest proportion of residents who eat little or no meat (12.7 per cent, up from 12.2 per cent in 2012), while Queensland (9.2 per cent, up from 8.3 per cent) retains the distinction of being the state least inclined towards vegetarianism.

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ROY MORGAN RESEARCH LIMITED

Over half of Australians listen to breakfast radio

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Aug-16

A Roy Morgan Single Source survey has found that 86 per cent of Australians aged 14+ (nearly 17 million people) listen to radio during the week. The survey, which was carried out in the year to March 2016, also shows that the total national radio audience in an average week is 16,861,000. Across the week, the Breakfast time slot reaches a net 10,402,000 listeners (53 per cent), ahead of Drive-Time (8,211,000, 42 per cent), Morning (7,780,000, 40 per cent) and Afternoon (6,621,000, 34 per cent). More than seven in 10 radio listeners tune in during multiple different time slots in a seven-day period: 38 per cent listen at two different time slots and 31 per cent listen during three or more different time slots.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s 7,853,418 Olympians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-16

A Roy Morgan Single Source survey has found that 5,590,000 Australians aged 14+ (29 per cent) are regular participants in sports played in the 2016 Olympic Games, as are 2,263,000 children aged 6-13 (91 per cent). Swimming is the most common Olympic sport done regularly by Australians in both age groups: just over two million aged 14+ and 1.2 million aged 6-13. Among adults, other Olympic sports with high numbers of regular participants include Cycling (1,568,000), Golf (632,000), Soccer (561,000), Tennis (484,000) and Marathons/Running (380,000). Among kids, participation is highest in Soccer (1,216,000), Bicycling (909,000), Athletics/Track and field (812,000) and Basketball (781,000).

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ROY MORGAN RESEARCH LIMITED

Why Woolworths and Telstra are a perfect match (and so are Coles and Optus)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-16

A Roy Morgan Single Source survey has found that 47 per cent of Australian grocery buyers aged 14+ who mainly shop at Woolworth are Telstra mobile phone customers, compared with 39 per cent of Coles’ main shoppers. Meanwhile, 22 per cent of Coles’ main shoppers are Optus mobile phone customers, compared with 19 per cent of Woolworths’ main shoppers. The survey, which was carried out in the year to March 2016, also shows that Woolworths is more commonly associated with Quality and Coles with Price – just as Telstra and Optus are.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, TELSTRA CORPORATION LIMITED – ASX TLS, COLES SUPERMARKETS AUSTRALIA PTY LTD, SINGTEL OPTUS PTY LTD

The ups and downs of holiday intention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ (or 14.1 million people) are intending to take some kind of holiday in the next 12 months, down from 72 per cent in the March 2016 quarter. The proportion of the population planning a domestic holiday has fallen from 57 per cent to 56 per cent in the same period, while overseas intention fell from 11 per cent to 10 per cent between the March and June quarters. Roy Morgan Research’s Norman Morris notes that while the current decline in overseas holiday intention is evident among most age groups, it has actually risen slightly since the March quarter among 25-34 year-olds (from 11 per cent to 14 per cent) and the 65+ age bracket (9 per cent to 10 per cent).

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ROY MORGAN RESEARCH LIMITED

More Australians are reading print magazines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released the Australian Magazine Print Readership and Cross-Platform Audience results for the year to June 2016. Print magazines reached 12,477,000 Australians aged 14+, up 0.8 per cent compared with the 12 months to June 2015. Nine of the country’s Top 20 magazines increased their readership; "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 3,498,000 per issue (an increase of 28.6 per cent). Meanwhile, "Better Homes & Gardens" and "Australian Women’s Weekly" have the highest Cross-Platform Audiences, at 2,140,000 and 2,094,000 respectively.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Newspaper Print Readership and Cross-Platform Audiences for June 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to June 2016. The "Herald Sun" remains the most-read weekday newspaper in print (down 2.1 per cent to 852,000), while "The Daily Telegraph" scored the biggest gain in print readers, up 25,000 (4.0 per cent) to 650,000 readers per average Monday to Friday issue. "The Saturday Paper" is living up to its name, with the title’s first year-on-year figures now showing growth of 13.5 per cent to 118,000 readers per average issue, while Sunday print readership dipped below 4.5 million Australians nationally (down 6.8 per cent). "The Sydney Morning Herald" remains Australia’s most-read masthead across all platforms, reaching a combined audience of 4,081,000 in an average week, including a net 1,196,000 print readers and 3,462,000 digital readers.

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ROY MORGAN RESEARCH LIMITED

A new era in customer satisfaction for international airlines?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

Roy Morgan Research has announced the June 2016 winners of its monthly Customer Satisfaction Awards in Australia. Emirates has won the award in the category of International Airlines, with a customer satisfaction rating of 89 per cent. Second-place getter Air New Zealand had a satisfaction rating of just over 87 per cent. Having won three months apiece so far this year, the two airlines have achieved the seeming impossible by holding Singapore Airlines – winner of the International Airline of the Year in 2012, 2013, 2014 and 2015 – at bay. Currently, Singapore Airlines sits in third position, less than a percentage point behind Air New Zealand.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EMIRATES AIRLINES, AIR NEW ZEALAND LIMITED – ASX AIZ, SINGAPORE AIRLINES LIMITED

Real Aussie bachelorettes aren’t so into The Bachelor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

A Roy Morgan Single Source survey has found that almost half a million Australian women aged 14+ love watching
"The Bachelor Australia", including around 160,000 women aged 20 to 34 (six per cent). The survey, which was carried out in the year to March 2016, also shows that 57 per cent of the show’s target demographic of women aged 20-34 are partnered. Of these, eight per cent say The Bachelor Australia is a show they "really love to watch" – with wives the most likely of all (nine per cent), followed by imminent brides (seven per cent) and those in de facto relationships (six per cent). Meanwhile, just four of single women aged 20-34 really love the show.

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ROY MORGAN RESEARCH LIMITED

Zomato makes a meal of Melbourne, but Sydney’s foodies don’t yet have the appetite

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 14+ (1,046,000 people) visited the Zomato restaurant review website in an average four weeks during the year to March 2016. Visitation to Zomato is highest in Melbourne (8.9 per cent), Canberra (7.8 per cent) and Perth (7.5 per cent). Brisbane’s appetite is spot-on average (5.3 per cent), just ahead of Adelaide’s (5.0 per cent). However, just 4.0 per cent of Sydneysiders visit Zomato, the lowest rate of all mainland capitals.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ZOMATO, URBAN SPOON PTY LTD, EATABILITY PTY LTD