M6950 Market Research and Statistical Services

Do holidays really make us happier?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 79.4 per cent of Australians aged 14+ who are planning an overseas holiday and 77.5 per cent of those planning a domestic holiday in the next 12 months agree with the attitude statement, "I’m optimistic about the future". This compares with 67 per cent of people who do not have a holiday planned. The survey, which was carried out in the year to March 2016, also shows that 85.6 per cent of those planning an overseas holiday and 82.2 per cent of those planning a domestic holiday agree that "I’m feeling well and in good health", compared with 76.0 per cent of people with no holiday planned.

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ROY MORGAN RESEARCH LIMITED

Cheese if you please (preferably with crackers or wine)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jul-16

A Roy Morgan Single Source survey has found that 63.9 per cent of Australian grocery buyers aged 18+ purchased block cheese in an average four weeks during the year to March 2016. Meanwhile, 36.9 per cent bought grated/shredded cheese, 37.5 per cent bought sliced cheese, 15.4 per cent bought creamed cheese or cheese spreads, and 9.8 per cent purchased cheese snacks or portions. All of these figures are considerably lower than they were in 2012. However, some consumers are dramatically more likely than the average grocery buyer to purchase cheese in an average four-week period. Two striking examples are those shoppers who also buy savoury biscuits/crackers in this time, and those who purchase wine in any given seven-day period.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, COON, MAINLAND DAIRIES PTY LTD, MERSEY VALLEY, LAUGHING COW, CASTELLO

The Domino’s effect, or why Eagle Boys stopped soaring

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-16

A Roy Morgan Single Source survey has found that almost five million Australians aged 14+ visited/ordered from a pizza shop at least once in an average four weeks during the year to March 2016, compared with 4.8 million in the year to March 2012. The survey also shows that the number of people who dined at Domino’s Pizza has risen from 1.8 million in an average four weeks to 2.3 million over this period. However, the number of Pizza Hut customers has fallen from one million to 745,000 and patronage of Eagle Boys has fallen from 852,000 to 336,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, PIZZA HUT AUSTRALIA, EAGLE BOYS DIAL A PIZZA AUST PTY LTD, CRUST GOURMET PIZZA BAR PTY LTD, PIZZA CAPERS

Destination NSW: a regional perspective

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 40.7 per cent of Australians aged 14+ named New South Wales as a potential domestic destination they would like to visit on holiday within the next two years. This compares with 41.9 per cent in the year to March 2015. Of the state’s six regions, preference for the Murray Riverina, Southern NSW, North Coast, Sydney Surrounds – North, and Sydney Surrounds – South as potential holiday destinations has seen moderate year-on-year growth, while interest in the Country and Outback region is stable. Meanwhile, the Southern NSW and North Coast regions are particularly attractive to high-value visitors (those who spend at least $200 per person per night).

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ROY MORGAN RESEARCH LIMITED

Half of mobile owners reckon they know how to get the best deal – but they end up spending more

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jul-16

A Roy Morgan Single Source survey has found that 49 per cent of Australians aged 14+ who own a mobile phone agree with the statement "I know how to find the best deal". This rate is almost the same among pre- and post-paid users. However, consumers who agree that they know how to find the best deal spend an average of seven per cent more for their post-paid and 25 per cent more for their pre-paid service per month than mobile owners who do not think they have value-seeking skills. Meanwhile, 66 per cent of mobile owners with Virgin (either pre- or post-paid) deem themselves good deal-hunters, ahead of 63 per cent of those with Amaysim and 57 per cent of those with Vodafone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, ALDIMOBILE, TELSTRA CORPORATION LIMITED – ASX TLS

Australians not sold on moving house

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

A Roy Morgan Single Source survey has found that almost 60 per cent of Australians aged 14+ have been living at the same address for five years or more. The survey, which was carried out in the year to March 2016, also shows that 40.7 per cent have been at their current address for a decade or more, while 17.4 per cent have been living in their current home for between five and 10 years. Only 14.3 per cent have been in their current home for less than 12 months. Meanwhile, 65.3 per cent of people who have been in their current home for less than 12 months are renting, while 68.4 per cent of Australians who own their home outright have been at the same address for 10-plus years.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Chemists set the pace in Customer Satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

Roy Morgan Research has announced the May 2016 winners of its monthly Customer Satisfaction Awards in Australia. Soul Pattinson took out top spot in the Chemist/Pharmacy category for the fourth consecutive month, with a customer satisfaction rating of 92 per cent. It was just ahead of Guardian Pharmacy (91 per cent), My Chemist (90 per cent) and Chemist Warehouse (also 90 per cent). Roy Morgan data shows that people aged 50+ are substantially more likely than those under 50 to shop at a chemist in an average four weeks. They also tend to be more satisfied than younger customers – a tendency which goes some way towards explaining the customer satisfaction success of Soul Pattinson and Guardian Pharmacy. For both of these chains, the 50+ demographic comprises over 60 per cent of their customer traffic in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SOUL PATTINSON, GUARDIAN PHARMACY, MY CHEMIST PTY LTD, CHEMIST WAREHOUSE, DISCOUNT DRUGSTORES PTY LTD

Consumer satisfaction with big four banks down in June to the lowest level in three years

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of the personal customers of Australia’s four major banks was 79.5 per cent in the six months to June 2016, compared with 80.1 per cent in May. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.2 per cent, which is 0.5 per cent lower than previously. Meanwhile, the overall satisfaction rate of the big four banks’ home-loan customers was 76.9 per cent in June 2016, compared with a satisfaction rate of 80.2 per cent for their non-home loan customers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, BANK AUSTRALIA, HERITAGE BANK LIMITED – ASX HBS

New car market climbs higher in first half of 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car in the next four years rose by 100,000 to 2,302,000 in the six months to June 2016. The survey also shows that the number of people who intend to buy a new car in the next 12 months has risen by 60,000 over this period, to 628,000. Jordan Pakes of Roy Morgan Research notes that 74,000 new car intenders are considering buying a Toyota, while 70,000 are considering a Mazda.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, HONDA AUSTRALIA PTY LTD

News.com.au and up-for-grabs Gawker Media lead Top 10 Technology Websites

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-16

A Roy Morgan Single Source survey has found that three million Australians aged 14+ visited one or more of the Top 10 technology-focused websites in an average four weeks in the year to March 2016. This is 34 per cent higher than in the year to March 2013. The Technology page on News.com.au remains the country’s most-visited tech site, with 989,000 Australians visiting it in an average four weeks, up 58 per cent since 2013. Only two other tech websites among the Top 10 had an increase in unique monthly audience over the period – and they jumped into second and third spots as a result: 743,000 Australians read Gizmodo (up 59 per cent since 2013) and 725,000 read Lifehacker (up 63 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS.COM.AU, GIZMODO, LIFEHACKER, GAWKER MEDIA, CNET INCORPORATED, ZDNET, SOURCEFORGE, SLASHDOT