M6950 Market Research and Statistical Services

A survey has found primary school children are doing more homework than ever before

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Original article by Nine Network Australia
Nine News – Page: Online : 21-Jul-16

A Roy Morgan Research survey shows that Australian children aged 10-13 are doing almost 40 minutes more homework each week than in 2007. Roy Morgan Research CEO Michele Levine notes that children now spend an average of four hours doing homework each week, but children with an Asian background spend an average of six hours per week doing homework.

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ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED

Babymooners or just expecting parents on holiday?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 54.7 per cent of Australians aged 14+ intend to take their next holiday within the next five months, with an average planned trip length of six nights. In contrast, 42 per cent of expecting parents are planning their next trip within this time, with an average planned holiday length of three nights. However, just over a quarter of expecting parents plan to take a holiday in the next 6-12 months (compared with a national average of 17.4 per cent), while 12.1 per cent intend to do so in the next one-to-two years (compared with the national average of 5.1 per cent).

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ROY MORGAN RESEARCH LIMITED

Girls, Asians, wealthier kids, and only children do more homework

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jul-16

A Roy Morgan Young Australians Survey has found that the average Australian tween aged 10 to 13 spends 37 minutes doing homework on a typical weekday and nearly an hour on weekends, for a total of four hours per week. The survey, which was carried out in the year to December 2015, also shows that tween girls spend four hours and 25 minutes on average doing homework each week, compared with three hours and 35 minutes for boys. Meanwhile, tweens with an Asian background spend a little over six hours on homework a week, while tweens in households with annual gross income of at least $A200,000 spend an average of four hours and 35 minutes per week doing homework, which is over an hour more than those in low-income homes.

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ROY MORGAN RESEARCH LIMITED

The Pokemon phenomenon: Australian 13 (and 30) year-olds becoming seven again

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jul-16

A Roy Morgan Young Australians Survey has found that 21 per cent of Australians aged 6-13 thought Pokemon was cool in 2015, a rate that has been fairly consistent over the past eight year. Pokemon’s popularity peaked among the youngest respondents, with the Japanese gaming and entertainment franchise considered cool by 27 per cent of six year-olds and 30 per cent of seven year-olds. Its appeal declined to 24 per cent of eight and nine year-olds, 21 per cent of 10 year-olds, 18 per cent of 11 year-olds and just 13 per cent of kids aged 12 to 13. However, with the release of Pokemon GO – a GPS-based augmented reality app – our continuing research over the rest of 2016 may well show that these older Australian kids (and their parents) could consider Pokemon cool again.

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ROY MORGAN RESEARCH LIMITED

Baileys and beyond: Australia’s liqueur drinkers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-16

A Roy Morgan Single Source survey has found that eight per cent of Australians aged 18+ (or 1.5 million people) drink at least one liqueur in any given four weeks. The survey also shows that 574,000 Australian adults enjoyed at least one Baileys Irish Cream in the year to March 2016, ahead of Kahlua (165,000), Jagermeister (123,000) and Midori (121,000). Meanwhile, 716,000 Australian men and 767,000 women drink liqueurs in any given four weeks. Brands with a much higher proportion of female drinkers include Baileys Irish Cream, Kahlua, Frangelico and Tia Maria, while liqueurs that are more popular with men than women include Jagermeister and Sambuca (Galliano).

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ROY MORGAN RESEARCH LIMITED, BAILEYS IRISH CREAM, KAHLUA, JAGERMEISTER, MIDORI, FRANGELICO, TIA MARIA, SAMBUCA, COINTREAU

Does anyone even notice shopping trolley ads and supermarket-docket specials anymore?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 10.8 per cent of Australians aged 14+ (or just over 2.1 million people) agree that "I usually notice the advertisements on shopping trolleys when I go grocery shopping". The survey, which was carried out in the year to March 2016, also shows that 22.0 per cent (4.3 million people) reported that "I often take advantage of the special offers on the back of my supermarket shopping docket". Meanwhile, 18.8 per cent of Australians aged 25-34 usually notice shopping-trolley advertising, compared with just 5.7 per cent of those aged 65+.

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ROY MORGAN RESEARCH LIMITED

Aussie men facing up to skincare

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 3.7 million Australian men aged 14+ purchased at least one skincare product in any given six months during the year to March 2016. While this equates to a much lower proportion (37.9 per cent) than women (83.7 per cent) who bought skincare products in the same period, it is still a sizeable market. The survey also shows that 26.8 per cent of Australian men purchase hand-and-body lotion in an average six months, ahead of facial moisturiser (21.5 per cent) and facial cleanser (17.8 per cent). Meanwhile, Nivea (17.9 per cent) is the most popular brand among Australian men, followed by L’Oreal (5.8 per cent) and Olay (5.0 per cent).

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ROY MORGAN RESEARCH LIMITED, NIVEA, L’OREAL AUSTRALIA PTY LTD, OLAY

Google has just pipped Microsoft to be Australia’s top email service provider

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jul-16

A Roy Morgan Single Source survey has found that 37.9 per cent of Australians aged 14+ (7,427,000 people) used Gmail in an average four weeks during the year to March 2016. Meanwhile, 37.6 per cent (7,362,000 people) used a Microsoft email account during the period. Google-owned Gmail has gained an additional 3.5 million users in Australia since 2012, while Microsoft (Hotmail/Live/Outlook.com) has gained 1.1 million users. Telstra’s BigPond Email and Yahoo!7 Mail boast 2,912,000 and 2,156,000 Australian users respectively.

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ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, MICROSOFT CORPORATION, TELSTRA CORPORATION LIMITED – ASX TLS, TELSTRA BIG POND, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Same same but different: the holiday habits of Millennials

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-16

A Roy Morgan Single Source survey has found that between April 2015 and March 2016, 69 per cent of Millennials (aged 18-34) reported taking at least one holiday in the preceding 12 months, compared with 70.7 per cent of Australians aged 35+. The survey also shows that 16.4 per cent of Millennials took their last holiday overseas, compared with just 12.6 per cent of non-Millennial. Meanwhile, 56.3 per cent of non-Millennials took their last holiday within Australia, compared with 51.2 per cent of Millennials.

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ROY MORGAN RESEARCH LIMITED

Most Australian voters still wary of globalisation – but we’re slowly becoming more positive

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 55.6 per cent of Australian electors agree with the statement "globalisation brings more problems than it solves". This compares with 59.4 per cent in the year to March 2013. The proportion of Liberal voters who agree with the statement has fallen from 62.4 per cent to 56.6 per cent over the last three years, while the proportion of Labor voters who agree with the statement has fallen from 55.8 per cent to 55.1 per cent. Just 45.9 per cent of Greens voters believe that globalisation brings more problems than it solves, down from 48.6 per cent before the last federal election.

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ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, NATIONAL PARTY OF AUSTRALIA