Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jul-16
A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 54.7 per cent of Australians aged 14+ intend to take their next holiday within the next five months, with an average planned trip length of six nights. In contrast, 42 per cent of expecting parents are planning their next trip within this time, with an average planned holiday length of three nights. However, just over a quarter of expecting parents plan to take a holiday in the next 6-12 months (compared with a national average of 17.4 per cent), while 12.1 per cent intend to do so in the next one-to-two years (compared with the national average of 5.1 per cent).
ROY MORGAN RESEARCH LIMITED