The ups and downs of holiday intention

Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ (or 14.1 million people) are intending to take some kind of holiday in the next 12 months, down from 72 per cent in the March 2016 quarter. The proportion of the population planning a domestic holiday has fallen from 57 per cent to 56 per cent in the same period, while overseas intention fell from 11 per cent to 10 per cent between the March and June quarters. Roy Morgan Research’s Norman Morris notes that while the current decline in overseas holiday intention is evident among most age groups, it has actually risen slightly since the March quarter among 25-34 year-olds (from 11 per cent to 14 per cent) and the 65+ age bracket (9 per cent to 10 per cent).


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