M6950 Market Research and Statistical Services

Roy Morgan State of the Nation 24: Focus on Politics the 2016 Federal Election

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Original article by Roy Morgan Research
Market Research Update – Page: online : 17-Jun-16

Roy Morgan Research has presented the latest Australia State of the Nation, with the focus on the 2016 Federal Election. Economic issues are still the main concern for Australians. The 7-Eleven wage exploitation scandal and a Fair Work Commission ruling against Coles have made voters sensitive to problems related to industrial relations. Australia’s real unemployment level is much higher than suggested by official figures. Roy Morgan’s unemployment & under-employment rate is at 18.1 per cent, versus the Australian Bureau of Statistics’ unemployment figure of 5.7 per cent. Australians’ voting intentions suggest that Malcolm Turnbull will to be re-elected as Prime Minister on 2 July 2016.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIAN LABOR PARTY, 7-ELEVEN STORES PTY LTD, AUSTRALIAN GREENS, COLES GROUP LIMITED, REPUBLICAN PARTY (UNITED STATES), AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIAN ELECTORAL COMMISSION, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIA. FAIR WORK COMMISSION, VICTORIA. COUNTRY FIRE AUTHORITY, NICK XENOPHON TEAM, PALMER UNITED PARTY, JACQUI LAMBIE NETWORK, GLENN LAZARUS TEAM, JOHN MADIGAN’S MANUFACTURING AND FARMING PARTY, DERRYN HINCH’S JUSTICE PARTY, FAMILY FIRST PARTY AUSTRALIA LIMITED, LIBERAL DEMOCRATIC PARTY

‘Move Canberra to South Australia’

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Original article by Roy Morgan Research
Market Research Update – Page: online : 17-Jun-16

Australia’s economic problems could be solved by shifting the country’s political centre from Canberra to South Australia. Michele Levine, the CEO of Roy Morgan Research, believes that the end of the mining boom is a serious challenge for Australian politicians. Regrettably, Federal politicians in Canberra are "detached from reality". The relocation of the capital to South Australia would open their eyes to the real issues facing Australians on a day-to-day basis. The Federal Government must increase workplace productivity, eliminate the cash economy, be tougher on government and corporate corruption, stimulate competition in the private sector, introduce more transparency in government tenders and improve government data collection.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ARRIUM LIMITED – ASX ARI, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Nick Xenophon Team looks likely to nick L-NP seats of Mayo & Grey

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Original article by Roy Morgan Research
Market Research Update – Page: online : 17-Jun-16

The popularity of the Nick Xenophon Team (NXT) in South Australia (SA) has changed the political scene in that state. NXT is likely to pose a serious challenge to bigger parties at the 2016 Federal election. Roy Morgan Research executive chairman Gary Morgan says extensive analysis of Roy Morgan voting trends in SA seats over the past two months shows NXT is likely to win two seats held by the Coalition – Grey and Mayo. NXT is also likely to influence the results in SA’s nine other seats.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NICK XENOPHON TEAM, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Five million Australians now have Netflix; Stan and Presto are still well behind, but growing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A Roy Morgan Single Source survey has found that almost five million Australians aged 14+ had access to Netflix in the three months to May 2016, while 1,878,000 households now use the subscription video-on-demand service. Some 891,000 Australians in 332,000 households now have access to Stan, while Presto now reaches 353,000 people in 142,000 subscribing homes. Meanwhile, Roy Morgan estimates that 92 per cent of Netflix users (1,734,000 households) had a paid subscription in the May quarter, compared with 78 per cent of Stan subscribers (260,000 homes) and 64 per cent of Presto subscribers (around 91,000 homes).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Are LinkedIn’s business decision-makers Microsoft’s $35billion target audience?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A recent Roy Morgan Single Source survey showed that 24 per cent of Australian workers aged 14+ visit the LinkedIn website. The survey also found that 65 per cent of CEOs, General Managers and Legislators use the career networking site in an average four weeks, followed by Information and Communications Technology professionals (57 per cent) and Business, Human Resource and Marketing Professionals (45 per cent). The value for Microsoft, as it moves away from consumer products toward providing business technology services like cloud platforms and large-scale software subscriptions, is that LinkedIn’s biggest users are not just workers, but business decision-makers: those employees, partners, and business owners responsible for determining their companies’ expenditure across a range of categories – including software and computer services. Roy Morgan’s survey of business decision-makers shows that almost 950,000 Australians made or contributed to decisions in their organisation regarding computer software or online services in the past year – and 38 per cent of them (360,000) use LinkedIn.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LINKEDIN CORPORATION, MICROSOFT CORPORATION

The 10 most (and least) politically engaged electorates

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A Roy Morgan Single Source survey has found that just 19 per cent of Australian electors especially want to read, watch or hear any political analysis in their media during the week. The survey also shows that Greens voters are most likely to want some political analysis in their media at least once during the week (26 per cent), while ALP voters are slightly more likely than average (20 per cent) and Liberal voters are slightly less likely than average (18 per cent). Meanwhile, electorates where voters are most likely to want some political analysis in their media include Grayndler (46 per cent), Goldstein (40 per cent) and North Sydney (39 per cent). In contrast, just seven per cent of voters in the electorates of Forde, Wakefield, and Werriwa want political analysis in their media.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN GREENS, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA

Beer buddies: Australian men and the amber fluid

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that 38.1 per cent of Australians aged 18+ drink beer at least once in any given four-week period. The survey, which was carried out in the year to March 2016, also shows that 5.3 million Australian men (or 58.8 per cent of the adult male population) drank some kind of beer in an average four weeks, compared with 1.7 million women (18.2 per cent). Meanwhile, 47.6 per cent of men consumed standard beer during this period, and 37.1 per cent drank premium/imported beer. Full-strength beer (53.6 per cent) is far more popular than mid-strength (13.6 per cent) or low-alcohol (10.1 per cent). Carlton Draught is the most popular beer brand, consumed by 11.1 per cent of Australian men in an average seven-day period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Target hits the bulls’ eye for women’s underwear

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that just over 2.5 million Australians aged 14+ buy women’s underwear in any given four weeks, spending an average of $A55 per person. The survey, which was carried out in the year to March 2016, also shows that 576,000 Australians (or 22.5 per cent of total women’s underwear shoppers) make at least one women’s underwear purchase at Target in an average four weeks, spending an average of $A36 each. Kmart attracts 447,000 women’s-underwear shoppers in an average four weeks, with an average spend on women’s underwear of $A27. Meanwhile, 412,000 people shop at Best & Less for women’s underwear in an average four weeks, spending an average of $A34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TARGET AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, VICTORIA’S SECRET, WESFARMERS LIMITED – ASX WES

Satisfaction with performance of industry super funds increases their lead over retail funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jun-16

A Roy Morgan Single Source survey has found that 60.6 per cent of members of Australian industry superannuation funds were satisfied with their fund’s financial performance in the six months to April 2016. This compares with 56.9 per cent of members of retail super funds. Meanwhile, industry funds have increased their satisfaction level by 1.5 per cent over the last 12 month, while retail funds showed a small decline of 0.1 per cent. The survey also shows that satisfaction with super increases with the amount held, with both industry and retail funds scoring best among people with balances of more than $A700,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CATHOLIC SUPERANNUATION AND RETIREMENT FUND, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND, STATEWIDE SUPERANNUATION PTY LTD, AUSTRALIANSUPER PTY LTD, MOTOR TRADES ASSOCIATION OF AUSTRALIA SUPERANNUATION FUND PTY LTD, REST SUPER PTY LTD

Australian women and cricket: 200,000 not out!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jun-16

A Roy Morgan Single Source survey has found that 200,000 Australian women aged 14+ (two per cent) reported playing cricket either regularly or occasionally in the year to March 2016. This is 22 per cent higher than in the year to March 2015 (164,000). The survey also shows that the number of women aged 25-34 who play cricket on a regular or occasional basis has risen from 30,000 to 51,000. However, the number of women aged 35-49 who play cricket has fallen from 41,000 to 37,000. Overall, cricket is the 13th-most popular sport/exercise in terms of women’s participation.

CORPORATES
ROY MORGAN RESEARCH LIMITED