M6950 Market Research and Statistical Services

Beer buddies: Australian men and the amber fluid

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that 38.1 per cent of Australians aged 18+ drink beer at least once in any given four-week period. The survey, which was carried out in the year to March 2016, also shows that 5.3 million Australian men (or 58.8 per cent of the adult male population) drank some kind of beer in an average four weeks, compared with 1.7 million women (18.2 per cent). Meanwhile, 47.6 per cent of men consumed standard beer during this period, and 37.1 per cent drank premium/imported beer. Full-strength beer (53.6 per cent) is far more popular than mid-strength (13.6 per cent) or low-alcohol (10.1 per cent). Carlton Draught is the most popular beer brand, consumed by 11.1 per cent of Australian men in an average seven-day period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Target hits the bulls’ eye for women’s underwear

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that just over 2.5 million Australians aged 14+ buy women’s underwear in any given four weeks, spending an average of $A55 per person. The survey, which was carried out in the year to March 2016, also shows that 576,000 Australians (or 22.5 per cent of total women’s underwear shoppers) make at least one women’s underwear purchase at Target in an average four weeks, spending an average of $A36 each. Kmart attracts 447,000 women’s-underwear shoppers in an average four weeks, with an average spend on women’s underwear of $A27. Meanwhile, 412,000 people shop at Best & Less for women’s underwear in an average four weeks, spending an average of $A34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TARGET AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, VICTORIA’S SECRET, WESFARMERS LIMITED – ASX WES

Australian women and cricket: 200,000 not out!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jun-16

A Roy Morgan Single Source survey has found that 200,000 Australian women aged 14+ (two per cent) reported playing cricket either regularly or occasionally in the year to March 2016. This is 22 per cent higher than in the year to March 2015 (164,000). The survey also shows that the number of women aged 25-34 who play cricket on a regular or occasional basis has risen from 30,000 to 51,000. However, the number of women aged 35-49 who play cricket has fallen from 41,000 to 37,000. Overall, cricket is the 13th-most popular sport/exercise in terms of women’s participation.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Satisfaction with performance of industry super funds increases their lead over retail funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jun-16

A Roy Morgan Single Source survey has found that 60.6 per cent of members of Australian industry superannuation funds were satisfied with their fund’s financial performance in the six months to April 2016. This compares with 56.9 per cent of members of retail super funds. Meanwhile, industry funds have increased their satisfaction level by 1.5 per cent over the last 12 month, while retail funds showed a small decline of 0.1 per cent. The survey also shows that satisfaction with super increases with the amount held, with both industry and retail funds scoring best among people with balances of more than $A700,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CATHOLIC SUPERANNUATION AND RETIREMENT FUND, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND, STATEWIDE SUPERANNUATION PTY LTD, AUSTRALIANSUPER PTY LTD, MOTOR TRADES ASSOCIATION OF AUSTRALIA SUPERANNUATION FUND PTY LTD, REST SUPER PTY LTD

You beauty! Buying cosmetics and skincare online becoming more popular

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jun-16

A Roy Morgan Single Source survey has found that 370,000 Australians aged 14+ bought cosmetics from an online retailer in an average four weeks in the year to March 2016, compared with 316,000 in the year to March 2015. Meanwhile, the number of Australians who bought skin-care products online rose from 283,000 to 367,000 over the same period, while the number who bought both types of product online rose from 108,000 to 120,000. The survey also shows that Australian consumers favour local online retailers when purchasing both cosmetics and skin-care products online.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Not so full of beans: instant coffee sales down

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-May-16

A Roy Morgan Single Source survey has found that the proportion of Australian grocery-buyers aged 14+ who bought instant coffee (not decaf) in an average four-week period slipped from 59.1 per cent to 49.4 per cent between April 2011 and March 2016. Over the same period, the proportion buying fresh coffee in any given four weeks rose from 28.2 per cent to 30.2 per cent. Nescafe remains the most popular brand of instant coffee, with its different varieties being purchased by 49.7 per cent of all instant-coffee buyers in an average four weeks in the year to March 2016, although this compares with 57 per cent in the year to March 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NESCAFE, MOCCONA, INTERNATIONAL ROAST

Holiday in one: the preferred destinations of Aussie golfers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-16

A Roy Morgan Single Source survey has found that 1.9 million Australians aged 14+ play golf either regularly or occasionally, and they are more likely to go on holiday than the average Australian. The survey, which was carried out in the year to December 2015, also shows that people who play golf either regularly or occasionally are considerably more likely than the average Australian to name Queensland as the state they would most like to visit on holiday in the next two years: 49.6 per cent compared with the population average of 40.6 per cent. Victoria (49.2 per cent) and New South Wales (47.9 per cent) also rate higher for golfers on their holiday wish-lists than for the average Australian. In fact, the only state which golfers have a below-average interest in visiting is South Australia.

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ROY MORGAN RESEARCH LIMITED

Michele Levine on the Sky Business Channel with Peter Switzer

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-16

Roy Morgan Research CEO Michele Levine appeared on Peter Switzer’s TV show on the Sky News Business Channel on 25 May 2016. Levine discussed the findings of the latest Roy Morgan Image of Professions Survey, which has been carried out since 1979. Levine also notes that Roy Morgan Business Confidence has fallen by nine per cent in May, to 111.9.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SKY NEWS

Don’t call me nanna: the ‘Advanced Style’ phenomenon

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-16

A Roy Morgan Single Source survey has found that 65.3 per cent of Australian women aged 65+ agreed that "I try to look stylish" in the year to December 2015, compared with 60 per cent in 2011. In contrast, just 24.8 per cent agree that "It’s important to look fashionable". Meanwhile, the proportion of older women who say that they "live a full and busy life" has risen from 65.5 per cent to 67.7 per cent, while 21.8 per cent "look for new experiences every day" (up from 17.9 per cent in 2011).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Customer Satisfaction Awards: a different perspective

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-16

Roy Morgan Research has announced the April 2016 winners of its monthly Customer Satisfaction Awards in Australia. The awards are based on data from the Roy Morgan Single Source survey, which shows that the 20 highest-scoring businesses had customer satisfaction ratings of at least 85 per cent in the year to April 2016, while the top 10 all had ratings of more than 90 per cent. Analysis by industry shows that car manufacturers had the highest average satisfaction rating in the year to April (at 93 per cent), ahead of building societies/credit unions (91 per cent). Full details of all 32 category winners can be seen at CustomerSatisfactionAwards.com.

CORPORATES
ROY MORGAN RESEARCH LIMITED