M6950 Market Research and Statistical Services

Consumer satisfaction with big four banks improves in April

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-16

A Roy Morgan Research Single Source survey has found that the overall satisfaction level of the personal customers of Australia’s four major banks rose to 80.2 per cent in the six months to April 2016, compared with 80 per cent in March. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.7 per cent, which is 0.4 per cent lower than previously. Meanwhile, many smaller banks had higher customer satisfaction ratings than the "big four", with Teachers Mutual boasting a satisfaction rating of 92.7 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS, BANK AUSTRALIA, BEYOND BANK AUSTRALIA, ING DIRECT, BENDIGO BANK, ME BANK

TV today: free and paid, linear and on demand

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

A Roy Morgan Single Source survey has found that 95.4 per cent of Australians aged 14+ watched TV in some form in the first four months of 2016. The survey also shows that 90.2 per cent of Australians watched any ‘linear’ free-to-air (FTA) TV during an average week. Meanwhile, 34.8 per cent watched TV ‘On Demand’ in an average four weeks, including the FTA networks’ catch-up services and Subscription Video on Demand (SVOD) services, while 26.7 per cent watched ‘linear’ Foxtel in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD

Arthouse buffs see more films overall, including almost as many mainstream movies as other cinema-goers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

A Roy Morgan Single Source survey has found that of the one million Australians aged 14+ who see arthouse or foreign-language movies at the cinema, 58 per cent saw just one such film in an average three months during the year to December 2015. Meanwhile, 30 per cent saw two or three such films, and the remaining 12 per cent saw four or more. Overall, at an average of two such films each per quarter, it adds up to a total of eight arthouse/foreign films over the year. The survey also shows that arthouse movie audiences also saw an average of 14 films at cinemas in 2015 (3.5 per quarter on average) – which therefore includes six mainstream movies. The 8.4 million cinema-goers who do not see any arthouse or foreign-language movies in a three-month period only averaged nine movies each over the course of the year.

CORPORATES
ROY MORGAN RESEARCH LIMITED

State of the Nation: New Zealand – media, technology and wanting it all ‘on demand’

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-May-16

Roy Morgan Research CEO Michele Levine has presented the latest New Zealand State of the Nation in Auckland, with a special Spotlight on Media, Technology and the rise of ‘On Demand’. Amongst other things, the report shows that 76 per cent of New Zealanders now have a smartphone, while 40 per cent of smartphone owners say they ‘can’t live without’ their mobile phone. Meanwhile, 83 per cent of New Zealanders access one or more types of content ‘on demand’, including news websites, streaming video or audio, and the catch-up sites of TV networks. Some 24 per cent of New Zealanders have access to at least one subscription video-on-demand service.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, LIGHTBOX, NEON, SPARK NEW ZEALAND LIMITED – ASX SPK, SKY NETWORK TELEVISION LIMITED – ASX SKT, YOUTUBE INCORPORATED

Powering up: using the same supplier for electricity and gas

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-May-16

A Roy Morgan Single Source survey has found that 92 per cent of Australians aged 14+ who live in households connected to ActewAGL electricity also use the utility for gas. Meanwhile, 85.4 per cent of Alinta Energy customers use it for both gas and electricity, followed by AGL Energy (84.3 per cent) and Simply Energy (82.5 per cent). The survey, which was carried out in the year to March 2016, also shows that capital city dwellers (70.0 per cent) are far more likely than regional residents (52.8 per cent) to live in households with both electricity and gas connected to the same supplier. However, a considerably lower proportion of people living in regional areas have a gas connection.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACTEWAGL, AGL ENERGY LIMITED – ASX AGL, SIMPLY ENERGY, RED ENERGY PTY LTD

Will proposed super changes impact L-NP vote?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Research Single Source survey has found that 65.5 per cent of Australian electors who hold more than $A1m in superannuation are Liberal-National Party voters, as are 46.8 per cent of those with $A150,000 to under $A1m in super. The proposed changes to superannuation in the May 2016 Budget have the potential to negatively impact these two groups, which together comprise more than one in three (37.2 per cent) L-NP voters with super. However, just 28.6 per cent of voters with super balances of less than $A50,000 intend to vote L-NP, while 32.7 per cent intend to vote for the Australian Labor Party.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

No kidding: parents of infants more likely than those of older children to take overseas holidays

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Single Source survey has found that more than 2.7 million Australians aged 14+ (or 13.9 per cent of the population) reported travelling overseas on their last holiday. The survey, which was carried out in the year to December 2015, also shows that just over 19 per cent of those overseas travellers were parents of children under the age of 16. Parents of infants aged 0-2 years were the most likely to holiday overseas (11.6 per cent), followed by parents of 12-15 year-olds (10.3 per cent). Meanwhile, 5.3 per cent of Australian-born parents of infants went overseas on their last holiday, compared with 23.5 per cent of parents who were born overseas.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Women more likely than men to wear prescription glasses and/or contact lenses

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-May-16

A Roy Morgan Single Source survey has found that 85.8 per cent of Australians aged 65+ wear prescription glasses and/or contact lenses, compared with just over three in 10 Australians aged 18-24. The survey, which was carried out in the year to December 2015, also shows that 65.2 per cent of Australian women aged 18+ wear prescription glasses/contact lenses, compared with 54.8 per cent of men. While the prevalence of vision impairment rises for both genders as they get older, women consistently outnumber men, particularly among the younger age brackets.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan releases new ‘political’ audience segments for advertisers and media agencies to reach Undecided and Swinging Voters

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-16

Roy Morgan Research has announced the launch of a collection of ‘political’ audience segments for use by Australia’s advertisers and media agencies in the lead-up to the Federal Election. The audience segments are available through Roy Morgan’s network of media and data partners across programmatic, premium digital display/video advertising, mobile advertising, email, direct and unaddressed mail. The new audience segments enable advertisers such as political parties and others to precisely target audiences made up of undecided and swinging voters to those concerned with issues such as health, education, the environment, tax, defence, rural and regional issues, unemployment, improving business conditions, crime, workplace and immigration. The segments are available now on Yahoo!7 and Facebook via Acxiom in addition to Eyeota, Near, Mi9, Big Mobile and Greater Data.

CORPORATES
ROY MORGAN RESEARCH LIMITED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, ACXIOM AUSTRALIA PTY LTD, EYEOTA AUSTRALIA PTY LTD, NEAR, MI9, BIG MOBILE PTY LTD, GREATER DATA

Chinese still our favourite cuisine, but for how much longer?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-16

A Roy Morgan Single Source survey has found that 70.4 per cent of Australians aged 14+ reported liking Chinese cuisine in the year to December 2015, compared with 73.6 per cent in 2011. The survey also shows that Italian food is now enjoyed by 62.9 per cent of the population, marginally up on 60.8 per cent in 2011. Meanwhile, an above-average proportion of Pre-Boomers like Chinese food (72.1 per cent), while Generation X is over-represented among Australians who like Italian, Greek, Thai and Lebanese cuisine. Gen Y, in contrast, are the group most likely to enjoy eating Japanese, Other Asian, Indian, Mexican and French food.

CORPORATES
ROY MORGAN RESEARCH LIMITED