M6950 Market Research and Statistical Services

Cross-Platform Newspaper Readership for March 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-16

Roy Morgan Research’s Cross-Platform Readership data for the 12 months to March 2016 shows that all national and capital city Australian metro newspaper mastheads now reach more readers in digital than print. "The Sydney Morning Herald" remains Australia’s most-read newspaper across print and digital combined, with 4,087,000 readers in total in an average week. Some 3,489,000 Australians now access the SMH through digital channels in an average week, which is 85 per cent of the masthead’s total cross-platform audience. "The Age" has a cross-platform audience of 2,860,000 , with 83 per cent reading it in digital form. Meanwhile, the "Herald Sun" and the "Daily Telegraph" reach the most Australians in print in an average week, and their total cross-platform audience is 2,837,000 and 3,120,000 respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Cross-Platform Magazine Readership for March 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-16

Roy Morgan Research’s Cross-Platform Readership data for the 12 months to March 2016 shows that "The Australian Women’s Weekly" is Australia’s most-read magazine across print and digital combined, with a total cross-platform audience of 2,070,000. It is followed by "Better Homes & Gardens", with 2,054,000 readers across print and online combined. Unlike newspapers, nearly all cross-platform magazines are still read by more Australians in print than in their digital forms. Only three titles have more people reading online than in print: "Vogue" (406,000 digital and 315,000 print readers); "Gourmet Traveller" (238,000 digital and 225,000 print); and "The Monthly" (161,000 digital and 154,000 print).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Image of Professions Survey 2016: Nurses still easily most highly regarded – followed by Doctors, Pharmacists & Engineers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-May-16

Roy Morgan Research’s annual Image of Professions survey has found that 92 per cent of Australians aged 14+ rate nurses as the most ethical and honest profession. The telephone survey, which was conducted on 4-5 May 2016, also shows that doctors (86 per cent) ranked second in terms of ethics and honesty, followed by pharmacists (86 per cent) and engineers (78 per cent). Roy Morgan Research executive chairman Gary Morgan notes that car salesmen maintained their ranking at the bottom of the list of 30 professions, with a rating of just four per cent, a position they have held for more than three decades.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s reading habits: the good (and not-so-good) news

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-May-16

A Roy Morgan Young Australians Survey has found that the proportion of Australians aged 6-13 who agree with the statement "I enjoy reading" rose from 73.7 per cent to 74.5 per cent between January 2010 and December 2015. The survey also shows that 81.9 per cent of girls enjoy reading (up from 80.1 per cent in 2010), compared with 67.5 per cent of boys (virtually unchanged from 67.6 per cent in 2010). Whereas 74 per cent of 10-13 year-old girls and 61.3 per cent of boys the same age reported that they enjoyed reading in 2010, both groups have since shown increases. Meanwhile, the proportion of Australians aged 14+ who read books has decreased in recent years, most noticeably among women.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Queensland shopping centres: a Helix Personas perspective

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Single Source survey has found that 3.6 million Australians aged 14+ buy something at a Queensland shopping centre in an average four weeks. The survey, which was carried out in the year to December 2015, also shows that Westfield Chermside is the state’s busiest shopping centre, with 318,000 shoppers buying something in an average four-week period. This is followed by Westfield Garden City (288,000) and Westfield Carindale (257,000). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that four of Queensland’s 10 busiest shopping centres are most likely to be frequented by members of the hard-working Aussie Achievers community, while three shopping centres are most likely to be frequented by the Metrotechs community.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Securing ‘Technology Early Adopters’ the key to success in the new banking environment

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Research Single Source survey, which was carried out in the year to February 2016, has found that 18.7 per cent of Australians can be classified as "Technology Early Adopters". However, Early Adopters are always the first to purchase and use new technologies and generally set the trend for the broader market to follow, making it crucial for banks to understand how they are performing among this group. The survey shows that Teachers Mutual Bank has the highest proportion of Technology Early Adopters (29.2 per cent of its customers, which is 56 per cent higher than the population average). Of the four major banks, Westpac is eight per cent above the average, followed by the ANZ and CBA (both seven per cent above the average).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, BENDIGO BANK, HERITAGE BANK LIMITED – ASX HBS, BANK OF SOUTH AUSTRALIA LIMITED, ING DIRECT, CITIBANK PTY LTD

How worsening job security impacts mental health: gradually for women but as one sharp shock for men

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

New data from Roy Morgan Research shows that employees who rate their job security as "very poor" are over 50 per cent more likely than those with a "very good" sense of job security to suffer anxiety, stress or depression. A study from 2013 to 2015 of over 20,000 Australians aged 14+ about their employment found that 33 per cent report suffering anxiety, stress, and/or depression within the past 12 months. Some 30 per cent of employees with "very good" or "good" job security suffered from one or more of these conditions, compared with 35 per cent of those who rated security as "fair", 41 per cent of those who rated it as "poor" and 46 per cent of employees with "very poor" job security.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Audi drivers are the most likely to be in the market for a new car

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-May-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian motorists intend to buy a new car in the next four years. The survey, which was carried out in the year to February 2016, also shows that 28 per cent of Audi drivers intend to buy a new car in the next four years, ahead of Volkswagen (23 per cent), Skoda (21 per cent) and Jeep (20 per cent) drivers. In contrast, drivers of a Hyundai or Suzuki are spot-on average, with 13 per cent intending to buy a new car in the next four years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUDI AG, VOLKSWAGEN AG, SKODA AUTOMOBILOVA AS, JEEP, HYUNDAI MOTOR COMPANY LIMITED, SUZUKI AUTO COMPANY, MERCEDES-BENZ AG, LAND ROVER, BMW AG, RENAULT AUTOMATION SA, VOLVO CAR CORPORATION, MAZDA MOTOR CORPORATION, SSANGYONG MOTOR COMPANY LIMITED, HONDA MOTOR COMPANY LIMITED, KIA MOTORS CORPORATION, HOLDEN SPECIAL VEHICLES, LEXUS, PEUGEOT AUTOMOBILES AUSTRALIA, ISUZU MOTORS LIMITED, SAAB AUTOMOBILE AB, SUBARU

Keeping it clean: Australia’s air-freshener buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-May-16

A Roy Morgan Single Source survey has found that one in five Australians aged 14+ (or 3.8 million people) buy air fresheners or deodorisers in an average four weeks. The survey, which was carried out in the year to December 2015, also shows that 23.9 per cent of Australians aged 65+ purchase air fresheners or deodorisers in an average four weeks, compared with just 12.3 per cent of under-25s and 16.2 per cent of 25-34 year-olds. Meanwhile, some 20.6 per cent of dog owners, 20.8 per cent of cat owners and 23 per cent of people who own at least one dog and one cat buy air fresheners in any given four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED

And Australia’s busiest business travel destination is…

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-May-16

A Roy Morgan Single Source survey has found that 2.1 million Australians aged 14+ reported flying for business purposes on their last domestic flight. The survey also shows that 27.9 per cent of business air-travellers flew to (or within) New South Wales, ahead of Queensland (22.7 per cent) and Victoria (22.3 per cent). The Northern Territory (2.8 per cent) and Tasmania (2.4 per cent) were the least trafficked domestic business destinations.

CORPORATES
ROY MORGAN RESEARCH LIMITED