Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-May-16

A Roy Morgan Single Source survey has found that one in five Australians aged 14+ (or 3.8 million people) buy air fresheners or deodorisers in an average four weeks. The survey, which was carried out in the year to December 2015, also shows that 23.9 per cent of Australians aged 65+ purchase air fresheners or deodorisers in an average four weeks, compared with just 12.3 per cent of under-25s and 16.2 per cent of 25-34 year-olds. Meanwhile, some 20.6 per cent of dog owners, 20.8 per cent of cat owners and 23 per cent of people who own at least one dog and one cat buy air fresheners in any given four weeks.

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