M6950 Market Research and Statistical Services

Twitter: a bird in the hand for 5.4m Australians

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.4 million) used Twitter in an average four weeks in the year to March 2016. This represents around 1.75 per cent of Twitter’s self-reported worldwide monthly audience (or around 1 in 57 users). The survey also shows that 38 per cent of Australians aged 14-24 use Twitter in an average month, compared with just 19 per cent of those aged 50+. Analysis by gender shows that 30 per cent of Australian men and 26 per cent of Australian women use Twitter in an average month. Meanwhile, 30 per cent of capital city residents and 23 per cent of people in country areas use Twitter in an average month.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TWITTER INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, MICROSOFT CORPORATION, LINKEDIN CORPORATION

7 million Aussies now ‘can’t live without’ their smartphones

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

A Roy Morgan Single Source survey has found that 45 per cent of Australian smartphone owners aged 14+ say they cannot live without their mobile. The survey, which was carried out in the year to March 2016, also shows that 63 per cent of smartphone owners agree that they need the device to help them juggle their work and personal life, while 59 per cent need a smartphone for their personal security, and 54 per cent need it to help them co-ordinate their social life. Analysis by brand shows that 50 per cent of Apple iPhone owners cannot live without their smartphone, compared with 42 per cent of Samsung users, 43 per cent of HTC users and 45 per cent of LG users.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, LG ELECTRONICS, NOKIA OY AB, SONY CORPORATION, HUAWEI TECHNOLOGIES COMPANY LIMITED

Nothing to sneeze (or cough) at: the annual cycle of throat lozenge and tissue sales

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

A Roy Morgan Single Source survey has found that 36.2 per cent of Australians aged 14+ bought tissues/paper handkerchiefs in an average four-week period during the year to March 2016, and nine per cent bought throat lozenges/cough lollies. These figures have remained relatively stable over the last few years. The survey also shows that more Australians buy tissues and cough lollies during the July-September period than any other quarter. In 2015, some 14 per cent of Australians bought cough lozenges and 39.7 per cent bought tissues in an average four weeks during the July-September quarter (as opposed to 5.6 per cent and 32 per cent respectively in the January-March quarter). Meanwhile, a higher proportion of women than men buy these products at any time of the year, and this pattern is especially apparent during the peak July-September quarter.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Which insurance companies have got customer satisfaction covered?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

The Roy Morgan Customer Satisfaction Awards include three insurance categories – General Insurer, Private Health Insurer and Risk & Life Insurer. Insurers are not among the Customer Satisfaction Awards’ highest-scoring categories. When measured for their industry-wide satisfaction average over the last 12 months, General Insurers come in at 19th (with an overall average of 81 per cent), Private Health Insurers are at 25th (75 per cent), and Risk & Life Insurers are at 28th (69 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, RACT INSURANCE PTY LTD, RAA INSURANCE LIMITED, SGIC INSURANCE LIMITED, SHANNONS, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD, ST LUKE’S HEALTH INSURANCE, ALLIANZ AUSTRALIA LIMITED, SUNCORP GROUP LIMITED – ASX SUN

Roy Morgan State of the Nation 24: Focus on Politics the 2016 Federal Election

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: online : 17-Jun-16

Roy Morgan Research has presented the latest Australia State of the Nation, with the focus on the 2016 Federal Election. Economic issues are still the main concern for Australians. The 7-Eleven wage exploitation scandal and a Fair Work Commission ruling against Coles have made voters sensitive to problems related to industrial relations. Australia’s real unemployment level is much higher than suggested by official figures. Roy Morgan’s unemployment & under-employment rate is at 18.1 per cent, versus the Australian Bureau of Statistics’ unemployment figure of 5.7 per cent. Australians’ voting intentions suggest that Malcolm Turnbull will to be re-elected as Prime Minister on 2 July 2016.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIAN LABOR PARTY, 7-ELEVEN STORES PTY LTD, AUSTRALIAN GREENS, COLES GROUP LIMITED, REPUBLICAN PARTY (UNITED STATES), AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIAN ELECTORAL COMMISSION, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIA. FAIR WORK COMMISSION, VICTORIA. COUNTRY FIRE AUTHORITY, NICK XENOPHON TEAM, PALMER UNITED PARTY, JACQUI LAMBIE NETWORK, GLENN LAZARUS TEAM, JOHN MADIGAN’S MANUFACTURING AND FARMING PARTY, DERRYN HINCH’S JUSTICE PARTY, FAMILY FIRST PARTY AUSTRALIA LIMITED, LIBERAL DEMOCRATIC PARTY

‘Move Canberra to South Australia’

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: online : 17-Jun-16

Australia’s economic problems could be solved by shifting the country’s political centre from Canberra to South Australia. Michele Levine, the CEO of Roy Morgan Research, believes that the end of the mining boom is a serious challenge for Australian politicians. Regrettably, Federal politicians in Canberra are "detached from reality". The relocation of the capital to South Australia would open their eyes to the real issues facing Australians on a day-to-day basis. The Federal Government must increase workplace productivity, eliminate the cash economy, be tougher on government and corporate corruption, stimulate competition in the private sector, introduce more transparency in government tenders and improve government data collection.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ARRIUM LIMITED – ASX ARI, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Nick Xenophon Team looks likely to nick L-NP seats of Mayo & Grey

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: online : 17-Jun-16

The popularity of the Nick Xenophon Team (NXT) in South Australia (SA) has changed the political scene in that state. NXT is likely to pose a serious challenge to bigger parties at the 2016 Federal election. Roy Morgan Research executive chairman Gary Morgan says extensive analysis of Roy Morgan voting trends in SA seats over the past two months shows NXT is likely to win two seats held by the Coalition – Grey and Mayo. NXT is also likely to influence the results in SA’s nine other seats.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NICK XENOPHON TEAM, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Five million Australians now have Netflix; Stan and Presto are still well behind, but growing

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A Roy Morgan Single Source survey has found that almost five million Australians aged 14+ had access to Netflix in the three months to May 2016, while 1,878,000 households now use the subscription video-on-demand service. Some 891,000 Australians in 332,000 households now have access to Stan, while Presto now reaches 353,000 people in 142,000 subscribing homes. Meanwhile, Roy Morgan estimates that 92 per cent of Netflix users (1,734,000 households) had a paid subscription in the May quarter, compared with 78 per cent of Stan subscribers (260,000 homes) and 64 per cent of Presto subscribers (around 91,000 homes).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Are LinkedIn’s business decision-makers Microsoft’s $35billion target audience?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A recent Roy Morgan Single Source survey showed that 24 per cent of Australian workers aged 14+ visit the LinkedIn website. The survey also found that 65 per cent of CEOs, General Managers and Legislators use the career networking site in an average four weeks, followed by Information and Communications Technology professionals (57 per cent) and Business, Human Resource and Marketing Professionals (45 per cent). The value for Microsoft, as it moves away from consumer products toward providing business technology services like cloud platforms and large-scale software subscriptions, is that LinkedIn’s biggest users are not just workers, but business decision-makers: those employees, partners, and business owners responsible for determining their companies’ expenditure across a range of categories – including software and computer services. Roy Morgan’s survey of business decision-makers shows that almost 950,000 Australians made or contributed to decisions in their organisation regarding computer software or online services in the past year – and 38 per cent of them (360,000) use LinkedIn.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LINKEDIN CORPORATION, MICROSOFT CORPORATION

The 10 most (and least) politically engaged electorates

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A Roy Morgan Single Source survey has found that just 19 per cent of Australian electors especially want to read, watch or hear any political analysis in their media during the week. The survey also shows that Greens voters are most likely to want some political analysis in their media at least once during the week (26 per cent), while ALP voters are slightly more likely than average (20 per cent) and Liberal voters are slightly less likely than average (18 per cent). Meanwhile, electorates where voters are most likely to want some political analysis in their media include Grayndler (46 per cent), Goldstein (40 per cent) and North Sydney (39 per cent). In contrast, just seven per cent of voters in the electorates of Forde, Wakefield, and Werriwa want political analysis in their media.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN GREENS, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA