M6950 Market Research and Statistical Services

Do Australian women even care about the AFL?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that 33.8 per cent of Australian women aged 14+ supported an AFL team in the year to December 2015, compared with 35.6 per cent in 2012. The proportion of women who watch AFL matches on TV fell from 34 per cent to 33.4 per cent over this period. However, the proportion of women who have a paid-up club membership has risen from 3.1 per cent to 3.6 per cent, and the proportion who attend AFL matches has risen from 9.8 per cent to 10 per cent. Meanwhile, the proportion of women who play Australian Rules football has fallen from 1.3 per cent to one per cent since 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FREMANTLE DOCKERS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, GEELONG FOOTBALL CLUB

Jean genies: shopping for denim jeans in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Mar-16

A Roy Morgan Single Source survey has found that more than 1.7 million Australians aged 14+ buy at least one pair of denim jeans in any given four-week period. The survey, which was carried out in the year to December 2015, also shows that 11.4 per cent of Australians buy women’s jeans at Kmart in an average four weeks, while 12.5 per cent buy men’s jeans at the discount department store. Target is the second most popular store for buying women’s jeans (11.1 per cent), while Just Jeans (8.5 per cent) is the second most popular store for men’s jeans.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, JUST JEANS PTY LTD, JEANS WEST, BIG W DISCOUNT STORES, MYER HOLDINGS LIMITED – ASX MYR

A future without holidays? So say 3.6 million Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-16

A Roy Morgan Single Source survey has found that 14.1 million Australians aged 14+ (or 72.4 per cent of the population) intend to travel in the next 12 months. The survey, which was carried out in the year to December 2015, also shows that nearly 50 per cent intend to travel within the next three months, while almost 20 per cent intend to do so within 3-5 months. However, 18.3 per cent reported that they have "no trip intention". Some 31.4 per cent of Australians aged 65+ do not have any holiday plans; nor do 27.3 per cent of single parents and 35.2 per cent of people from the lowest socio-economic quintile.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan partners with Medibank to monitor Australia’s health

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-16

Powered by Roy Morgan Research’s Single Source survey of over 50,000 Australians a year, the new Medibank Better Health Index is Australia’s most up-to-date and comprehensive quarterly health monitor. Based on interviews with approximately 1,000 Australians each week since 2007, the Index offers an in-depth look into the state of the nation’s health and how it is changing. The Medibank Better Health Index is centred on seven health indicators: Nutrition, Fitness, Body Mass, Medical Health, Mental Health, Smoking and Alcohol. Combined, these make up an overall Health Index Score, which tracks how Australia’s health is faring over time. The Health Index Score started from a base of 100 in 2007, and has since increased to 102.12. This higher score represents an overall improvement in the nation’s Health, taking into account better scores in our Fitness, Nutrition, Medical Health, Smoking and Alcohol, but some declines in BMI and Mental Health over the period.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MEDIBANK PRIVATE LIMITED – ASX MPL

More Aussies now watching A-League than Premier League on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-16

A Roy Morgan Single Source survey has found that 2.1 million Australians aged 14+ (or 11 per cent of the population) reported watching A-League football on TV either regularly or occasionally in the year to December 2015. This compares with 1.4 million viewers (7.6 per cent of the population) in 2011. The growth in the A-League’s TV audience can be seen across both genders, with increased proportions of men and women tuning in: 16 per cent of men and 6.2 per cent of women watched it in 2015 (up from 11.3 per cent and four per cent respectively in 2011). Over the same period, viewership of the English Premier League remained relatively unchanged, with its audience hovering around the 1.8 million viewer (9.5 per cent) mark since 2011.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, ENGLISH PREMIER LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, SPECIAL BROADCASTING SERVICE (SBS), SINGTEL OPTUS PTY LTD

Consumer satisfaction with big four banks dips again in February

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-16

A Roy Morgan Research Single Source survey has found that the overall satisfaction level of the personal customers of Australia’s four major banks fell to 80.5 per cent in the six months to February 2016, compared with 80.6 per cent in January. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 82 per cent. Meanwhile, many smaller banks had higher customer satisfaction ratings than the "big four", with Beyond Bank Australia boasting a satisfaction rating of 95.4 per cent. Smaller lenders also had higher satisfaction ratings among home loan customers, with ING Direct topping the list with a satisfaction rating of 94.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, BEYOND BANK AUSTRALIA, ING DIRECT, TEACHERS MUTUAL BANK LIMITED, HERITAGE BANK LIMITED – ASX HBS, BANK OF QUEENSLAND LIMITED – ASX BOQ, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED, ME BANK

More Aussies chomping on chocolate

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-16

A Roy Morgan Single Source survey has found that 69 per cent of Australians aged 14+ ate chocolate at once in an average four weeks during the year to December 2015. This compares with 65 per cent in the year to December 2013. The proportion of Australians who ate chocolate bars in any given four week rose from 48 per cent to 52 per cent over this period, and the proportion who ate chocolate blocks rose from 40 per cent to 43 per cent. Likewise, the proportion who ate boxed chocolates rose from 17 per cent to 19 per cent. The survey also shows that Cadbury is the most popular chocolate brand in all three categories.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, NESTLE AUSTRALIA LIMITED

1 in 8 Aussies could own a fitness band by end of 2016 as take-up snowballs among some sports participants

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Original article by Roy Morgan Research
Market Research Update – Page: online : 18-Mar-16

A Roy Morgan Single Source survey has found that 1.54 million Australians aged 14+ (8 per cent) already own a personal fitness band or fitness tracker, and another 785,000 (four per cent) intend to buy themselves one in the next 12 months (plus another 50,000 or so buyers who already have one). If all these intenders do go out and get one, there’ll be around 2.3 million Australians (12 per cent) sporting fitness bands by the end 2016. Australians who regularly or occasionally participate in sports or physical activities are more likely overall to already own (nine per cent) or intend to buy (five per cent) a fitness band or tracker.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Local knowledge: the lure of intrastate holidays

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Mar-16

A Roy Morgan Single Source survey has found that 10.3 million Australians aged 14+ chose to stay on home soil for their last holiday. The survey, which was carried out in the year to December 2015, also shows that 73 per cent of Western Australians’ last domestic trip was within their home state, ahead of 69.4 per cent of people in New South Wales/Australian Capital Territory and 66.4 per cent of Queenslanders. In contrast, Tasmanians are the least likely to take an intra-state holiday, with more than half of them heading to the mainland on their last trip.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Baileys beats Guinness for our favourite Irish beverage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

A Roy Morgan Single Source survey has found that 527,000 Australians aged 18+ drank Baileys Irish Cream at least once in an average four weeks during the year to December 2015. This puts it well ahead of Guinness (237,000) and Jameson whiskey (186,000). The survey also shows that Baileys is especially popular in Western Australia, where 4.9 per cent of alcohol drinkers consume it at least once in an average four weeks, ahead of New South Wales (4.5 per cent). Tasmania has the country’s lowest Baileys consumption (2.6 per cent). Meanwhile, 5.2 per cent of Australian women consume Baileys at least once in an average four weeks, compared with 3.2 per cent of men.

CORPORATES
ROY MORGAN RESEARCH LIMITED