M6950 Market Research and Statistical Services

Supermarket sweep: ALDI’s share of the Aussie market still rising

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Apr-16

A Roy Morgan Single Source survey has found that ALDI held 12.1 per cent of the total supermarket market as of December 2015, compared with 11.6 per cent in March 2015. Although Woolworths retains the largest market share of 37.3 per cent, this has declined from 38.5 per cent since our last report. Meanwhile, its bitter rival Coles Group is narrowing the gap, having increased its share from 31.8 per cent to 32.5 per cent over the same period. IGA is relatively stable with a 9.7 per cent share.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

Australia’s cat people: a special breed

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 38.4 per cent of Australians aged 14+ reported owning at least one dog and 23.6 per cent reported owning at least one cat. The survey, which was carried out in the year to December 2015, also shows that 11.7 per cent reported owning at least one dog and one cat, and 44.3 per cent reported owning neither. Meanwhile, male cat owners are 50 per cent more likely to be employed as a Department Head/Admin or Branch Manager than the average Australian man, while female cat owners are 45 per cent more likely to be employed in Sales than the average Australian woman.

CORPORATES
ROY MORGAN RESEARCH LIMITED

NBA and EPL’s dedicated viewers are the most open to paying for sports on demand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Apr-16

A Roy Morgan Single Source survey has found that 12.25 million Australians aged 14+ (63 per cent) have at least one sport that they "almost always" watch on TV, and over 1 in 6 of these dedicated fans either already pay to watch sporting events on demand or say they would like to. The survey, which was carried out in the year to December 2015, also shows that 23 per cent of American NBA basketball viewers already pay to watch sport on demand and another 21 per cent agree that they would like to. Meanwhile, 25 per cent of English Premier League viewers already pay to watch some sport on demand, with another 16 per cent open to the idea.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL BASKETBALL ASSOCIATION, SUPER RUGBY, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, NATIONAL BASKETBALL LEAGUE

Australian holiday-makers’ top overseas destinations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-16

A Roy Morgan Single Source survey has found that 2.7 million Australians aged 14+ (or 13.9 per cent of the population) took an overseas holiday in the year to December 2015. The survey also shows that 11.7 per cent of Australians whose last holiday was overseas travelled to New Zealand, ahead of England (10.4 per cent) and the US (10.1 per cent). While New Zealand was the most popular overseas destination among Generation X (15.4 per cent) and Generation Y (11.5 per cent), England was a clear favourite for Pre-Boomers (18.5 per cent) and Baby Boomers (14.3 per cent), and the US narrowly topped the list for Generation Z (10.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

A name-brand tag matters more to men (and to the $5.7b they spend on men’s clothes)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Apr-16

A Roy Morgan Single Source survey has found that 4.4 million Australians aged 14+ agree with the statement, "I will buy a product because of the label". The survey, which was carried out in the year to December 2015, also shows that 2.3 million men (24 per cent) agree that they will buy a product because of the label, while 2.1 million women (21 per cent) agree with the statement. Meanwhile, brand-buying men bought an estimated 26 million items of menswear in 2015, costing an average of $A79 apiece, while brand-conscious women bought an estimated 55 million items of womenswear, costing an average of $A58 apiece.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Is Australia the barbecue hotspot of the world?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 5.8 million Australian households owned a barbecue (63.7 per cent of total households) in the year to December 2015, compared with 63.2 per cent in 2011. The survey also shows that 75.6 per cent of households in country South Australia owned a barbecue in 2015, ahead of the Australian Capital Territory (73.5 per cent) and country Western Australia (71.2 per cent). Meanwhile, 347,000 Australian households reported buying a new barbecue at some point in the preceding 12 months, and 249,000 households reported that they intend to buy one at some point in the coming 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Seasonal highs and lows of the Top 10 sports websites

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 31 per cent of Australians aged 14+ visited sports websites in an average four weeks during the year to December 2015. This ranged across rolling quarters from a peak of 34 per cent in June to August down to 29 per cent in October to December. The official AFL website is the most-visited sports website in Australia, with 1,457,000 visitors in an average four-week period in 2015. Monthly visitation peaked at 1,826,000 during the May-July quarter. The number two website is Fox Sports, which 1,043,000 Australians visited in an average four weeks in 2015, with visitation peaking from May to September.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, NINEMSN PTY LTD, NATIONAL RUGBY LEAGUE, ESPN CRICINFO, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Where do Australians buy their homewares?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-16

A Roy Morgan Single Source survey has found that just over 1.6 million Australians aged 14+ buy homewares in an average four weeks, spending an average of $A73 per person. The survey, which was carried out in the year to December 2015, also shows that 286,000 Australians make at least one homewares purchase from Kmart in an average four weeks, with an average spend of $A54 each. Meanwhile, 90,000 Australians buy homewares from IKEA in any given four weeks, but with an average spend of $A118 each.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, IKEA TRADING PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, WOOLWORTHS LIMITED – ASX WOW, BUNNINGS GROUP LIMITED

Cake mix no longer cakewalking off the shelves

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-16

A Roy Morgan Single Source survey has found that 7.7 per cent of Australians aged 18+ bought cake mixes in an average four-week period during the year to December 2015, compared with 10.4 per cent in the year to December 2011. The survey also shows that the proportion of cake-mix buyers with a Body Mass Index (BMI) classified as obese declined from 12 per cent to 10.7 pent. Likewise, the proportion of consumers with a BMI classified as overweight who bought cake mixes fell from 10 per cent to 6.5 per cent), and the proportion of people with an acceptable BMI who bought cake mixes fell from 9.6 per cent to 6.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fun-seeking car-buyers take note: some cars may not seem fun to drive, but owners can attest they are

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-16

A Roy Morgan Single Source survey has found that 22 per cent of the 2.3 million Australians who intend to buy a new car within the next four years agree with the statement "I will only buy a car that is fun to own". The survey, which was carried out in the year to December 2015, also shows that 35 per cent agree that BMW "makes vehicles that are fun to drive", followed by Audi (32 per cent) and Volkswagen (27 per cent). Meanwhile, 46 per cent of current Volkswagen drivers agree that the brand is fun to drive, ahead of Subaru (44 per cent) and Audi (41 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BMW AG, AUDI AG, VOLKSWAGEN AG, SUBARU, MERCEDES-BENZ AG, TOYOTA MOTOR CORPORATION, MITSUBISHI MOTORS CORPORATION, AUTOMOBILES PEUGEOT SA, SKODA AUTOMOBILOVA AS, HYUNDAI MOBIS COMPANY LIMITED, KIA MOTORS CORPORATION, RENAULT SA