Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-16
A Roy Morgan Single Source survey has found that just over 1.6 million Australians aged 14+ buy homewares in an average four weeks, spending an average of $A73 per person. The survey, which was carried out in the year to December 2015, also shows that 286,000 Australians make at least one homewares purchase from Kmart in an average four weeks, with an average spend of $A54 each. Meanwhile, 90,000 Australians buy homewares from IKEA in any given four weeks, but with an average spend of $A118 each.
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, IKEA TRADING PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, WOOLWORTHS LIMITED – ASX WOW, BUNNINGS GROUP LIMITED