M6950 Market Research and Statistical Services

New car market starts 2016 with intention uptick

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Mar-16

A Roy Morgan Single Source survey has found that 585,000 Australians aged 14+ intend to buy a new car in the next 12 months. The survey, which was carried out in January 2016, also shows that 2,210,000 Australians intend to buy a new car in the next four years. Jordan Pakes of Roy Morgan Research notes that around 30 per cent of Australia’s new car intenders plan to buy either a Toyota or Mazda in the next four years – up almost three per cent compared with a year ago. Other volume makes with more potential buyers now than a year ago include Ford and Hyundai.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Are lipstick brands alienating older women?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Mar-16

A Roy Morgan Single Source survey has found that 25.7 per cent of Australian women aged 50+ bought at least one lipstick in any given six-month period in the year to December 2015. This compares with 32.5 per cent in the year to December 2011. Meanwhile, the number of women aged 25 and under who buy lipstick has risen from 13.9 per cent to 23.8 per cent over the same period. The survey also shows that Revlon has overtaken Avon to become the most popular lipstick brand among women aged 50+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, AVON AUSTRALIA, ESTEE LAUDER PTY LTD, MAYBELLINE, MAX FACTOR INTERNATIONAL, L’OREAL AUSTRALIA PTY LTD

Mobile travel bookings quadruple (and then some) since 2011

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-16

A Roy Morgan Single Source survey has found that 511,000 Australians aged 14+ (3.8 per cent) who took a trip in the year to December 2015 booked part of their last holiday via mobile internet. This compares with 121,000 in 2011. The survey also shows that 7.2 per cent of travellers aged between 18 and 24 and 6.3 per cent of those aged 25-34 booked at least part of their last trip via mobile internet. In contrast, just 2.6 per cent of the 50-64 year-old bracket and 1.3 per cent of the 65+ group booked part of their last trip via mobile internet.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WEBJET LIMITED – ASX WEB, WOTIF.COM HOLDINGS LIMITED, AIRBNB AUSTRALIA PTY LTD

Roy Morgan Readership results for New Zealand Newspapers and Magazines in 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-16

Roy Morgan Research has released its New Zealand Print Readership results for Newspapers and Magazines in the 12 months to December 2015. The "New Zealand Herald" remains the country’s most-read daily newspaper, with 549,000 readers per average issue (down 10.9 per cent compared with 2014). "AA Directions" remains the most-read magazine, with 554,000 readers per average issue (up 8.6 per cent), while "New Zealand Woman’s Day" is the most popular title on newsstands (up 5.2 per cent to 406,000 readers per average issue).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Drinks with the girls: Australian women and wine

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 45.1 per cent of Australians aged 18+ drank wine in any given four-week period during 2015, while 37.6 per cent drank beer. The survey also shows that 4.6 million Australian women (or 49 per cent of the adult female population) drank some kind of wine in an average four weeks, compared with 3.7 million men (41.2 per cent). Meanwhile, 69.3 per cent of female wine drinkers consumed white wine over this time period, ahead of red wine (56.3 per cent), sparkling wine (42.3 per cent) and fortified wine (9.3 per cent). In contrast, male wine drinkers are more likely to drink red wine (78.1 per cent) than white wine (58.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Michele Levine On Q&A

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

View highlights of the 29 February 2016 edition of the ABC’s "Q&A" panel discussion program. Roy Morgan Research CEO Michele Levine joins the panel to discuss "Safe Schools", same-sex marriage, trans-gender issues for children and current political issues.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BROADCASTING CORPORATION

Roy Morgan Research CEO Michele Levine on the ABC’s "Q&A"

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

The panellists on the 29 January 2016 edition of the ABC panel discussion program hosted by Tony Jones are Roy Morgan Research CEO Michele Levine; Liberal Party of Australia MP Bruce Billson; the former Speaker of the House of Representative, Anna Burke; Australian Christian Lobby MD Lyle Shelton; and the former president of the Australian Medical Association, Kerryn Phelps. They debate the important issues of the day and respond to questions from audience members and viewers at home.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN CHRISTIAN LOBBY, AUSTRALIAN MEDICAL ASSOCIATION LIMITED, AUSTRALIAN BROADCASTING CORPORATION

NAB Challenge satisfies NAB customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 82 per cent of National Australia Bank customers aged +14 who "occasionally" watch NAB Challenge games during the AFL’s pre-season are very or fairly satisfied with the bank, while the satisfaction level among those who "almost always" watch NAB Challenge matches is 88 per cent. Meanwhile, 80.2 per cent of National Australia Bank customers overall were satisfied with the bank during the six months to December 2015.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIAN FOOTBALL LEAGUE

Sunburnt no more? More Aussies buying sunscreen

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Feb-16

A Roy Morgan Single Source survey has found that 11.6 per cent of Australians aged 14+ (2.3 million people) bought sunscreen in any given four-week period during the year to September 2015, compared with nine per cent in the year to September 2014. The survey also shows that Queensland leads the country in sunscreen-buying, with 13.6 per cent of the state’s residents making a purchase in an average four weeks, up from 10.2 per cent in 2014. Queenslanders are also the most concerned about getting skin cancer (60.5 per cent), ahead of people from NSW/ACT (60.4 per cent) and Western Australians (58.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Are Australia’s 1.7 million English Premier League viewers ready to say yes to Optus?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Feb-16

A Roy Morgan Single Source survey has found that 17 per cent of Australians aged 14+ with fixed broadband in their home say they are very or fairly likely to switch internet provider in the next 12 months. This rises to 20 per cent in the case of English Premier League viewers. The survey, which was carried out in the year to December 2015, also shows that 15 per cent of EPL viewers switched broadband provider in the past 12 months, compared with 10 per cent of all Australians 14+ with a fixed line service in their home. Meanwhile, mobile phone owners who currently watch the EPL on TV are 20 per cent more likely than the norm to switch mobile service provider in 2016.

CORPORATES
ROY MORGAN RESEARCH LIMITEDENGLISH PREMIER LEAGUESINGTEL OPTUS PTY LTDNETFLIX INCORPORATEDSTAN ENTERTAINMENT PTY LTDCRICKET AUSTRALIANATIONAL BASKETBALL LEAGUE