M6950 Market Research and Statistical Services

TPG and Optus speak the right language to win over recent migrants joining Australian home phone market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Feb-16

A Roy Morgan Single Source survey has found that seven per cent of Australians aged 14+ (1.4 million people) have lived in the country for five years or less, and 45 per cent of these recent migrants have a home phone. The survey, which was carried out in the year to December 2015, also shows that TPG has a 30.1 per cent share of the home phone market among recent migrants, ahead of Telstra (32.9 per cent) and Optus (16.3 per cent). Meanwhile, 19.7 per cent of home phone customers speak a language other than English at home, but 63.3 per cent of TPG’s home phone customers have English as a second language.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, IINET LIMITED, DODO AUSTRALIA PTY LTD

A numbers game and semantic antics as Realestate and Domain fight over whose app is bigger or better

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Feb-16

A Roy Morgan Single Source survey has found that 1,968,000 Australians aged 14+ have ever downloaded the Realestate.com.au app to one or more mobile devices, and 1,295,000 have downloaded the rival Domain app. The survey, which was carried out in the three months to December 2015, also shows that 30 per cent of those with either app (or 752,000 people) have downloaded both. Meanwhile, 1,414,000 Australians aged 14+ used the Realestate.com.au app in an average four weeks during the December quarter, while 901,000 used the Domain app.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REALESTATE.COM.AU, DOMAIN.COM.AU

Roy Morgan announces winners of the 2015 Customer Satisfaction Awards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Feb-16

Roy Morgan Research announced the winners of its fifth annual Customer Satisfaction Awards for Australia on 17 February 2016. The awards recognise outstanding levels of customer satisfaction, as judged by more than 50,000 consumers throughout 2015. The 32 award categories cover sectors such as banking, insurance, superannuation, automotive, travel and hospitality, retail, telecommunications and utilities. Roy Morgan Research CEO Michele Levine says the awards are widely considered to be the most accurate, reliable measure of customer satisfaction in Australia. She adds that all of the 2015 award winners have one thing in common: they go the extra mile for their customers and their customers recognise their efforts.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GREATER BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, TEACHERS HEALTH FUND, REAL INSURANCE, ASGARD PTY LTD, ESSSUPER, SUPER CHEAP AUTO, DONUT KING, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, BETTA HOME LIVING, HOME TIMBER AND HARDWARE, SOUL PATTINSON, PIZZA CAPERS, DAN MURPHY’S, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, REBEL SPORT LIMITED, FOODLAND AUSTRALIA LIMITED, SOUTHERN PHONE COMPANY LIMITED, APPLE INCORPORATED, ALDIMOBILE, QANTAS AIRWAYS LIMITED – ASX QAN, SINGAPORE AIRLINES LIMITED, RED ENERGY PTY LTD, LEXUS AUSTRALIA

The average Foxtel subscriber watches eight channels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Feb-16

A Roy Morgan Single Source survey has found that 24 per cent of Australians aged 14+ who have a Foxtel subscription say there are between six and 10 channels that they especially choose to watch. The survey, which was carried out in the year to December 2015, also shows that 15 per cent of subscribers cite 11-15 channels, nine per cent cite 16-20 channels and six per cent have an extensive must-watch list comprising 21 or more channels. Meanwhile, 21 per cent of subscribers cite two to five channels of particular interest, and five per cent have just one channel that they especially choose to watch.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD

Lactose intolerance on the rise among Australian women

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-16

A Roy Morgan Single Source survey has found that four per cent of Australians aged 18+ were lactose intolerant in the year to September 2015, compared with 2.8 per cent in the year September 2011. The number of men who are lactose intolerant has risen by just 3,000 to 1.7 per cent over this period, but the number of women has risen from 3.8 per cent to 6.2 per cent. The survey also shows that women aged 25-34 have the nation’s highest incidence of lactose intolerance (8.2 per cent), followed by women from the 35-49 age bracket (6.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Games people play: console game ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Feb-16

A Roy Morgan Single Source survey has found that 31.4 per cent of Australians aged 14+ (more than 6.1 million people) owned a console game in the year to September 2015. Some 61.8 per cent of Generation Z reported owning at least one console game, well ahead of Generations Y (40 per cent) and X (37.6 per cent). However, only 10.3 per cent of Baby Boomers and 1.8 per cent of Pre-Boomers are console game-owners. The survey also shows that Wii Sports is by far the nation’s most popular console game; it is owned by 47.1 per cent of all console-game owners, ahead of the Call of Duty franchise (36.9 per cent) and Mario (33 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINTENDO COMPANY LIMITED

1 in 4 AFL club supporters watch the pre-season on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Feb-16

A Roy Morgan Single Source survey has found that 26 per cent of Australian Football League club supporters aged 14+ watched pre-season NAB Challenge games on TV in the year to December 2015. This compares with about 31 per cent in 2011-2013. The survey shows that 45 per cent of North Melbourne Kangaroos supporters almost always or occasionally watch pre-season games on television, ahead of Melbourne Demons fans (37 per cent). However, just 11 per cent of Sydney Swans supporters and 16 per cent of Brisbane Lions supporters tune in for pre-season games.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, MELBOURNE FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, FREMANTLE DOCKERS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, FOX FOOTY CHANNEL, FOXTEL MANAGEMENT PTY LTD

Airbnb: the changing face of accommodation booking

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-16

A Roy Morgan Single Source survey has found that 27.1 per cent of Australians aged 14+ (or 5.3 million people) reported having heard of Airbnb in the six months to December 2015. While this is a substantially lower recognition rate than more established tourism industry players such as Flight Centre (70 per cent) and Webjet.com.au (52.2 per cent), it puts Airbnb ahead of well-known operators like STA Travel (26.9 per cent), Lastminute.com.au (25.8 per cent) and Stayz (23 per cent). Meanwhile, 7.7 per cent of Australians say they would consider using Airbnb for their next holiday, making it the fifth-most considered travel agent/booking site after Flight Centre, Booking.com, Wotif, and Webjet.com.au.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AIRBNB AUSTRALIA PTY LTD, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, WEBJET LIMITED – ASX WEB, STA TRAVEL PTY LTD, LASTMINUTE.COM AUSTRALIA PTY LTD, STAYZ PTY LTD, BOOKING.COM BV, EXPEDIA AUSTRALIA PTY LTD

Two million Australians take a performance enhancing supplement: Berocca

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ took Berocca in the year to December 2015. The survey shows that Berocca consumption varies by age, but it notably has two distinct peaks: it rises sharply from teenagers up to 22-24 year-olds, when 19 per cent take Berocca at least once in a 12-month period; the rate of consumption then declines throughout the late 20s and 30s to just below the norm, but bounces back up throughout the 40s to a secondary peak of 15 per cent among 45-49 year-olds before its popularity again declines. Meanwhile, Essendon supporters are 39 per cent more likely than average to have had Berocca in the past year, while AFL supporters overall are eight per cent more likely.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ESSENDON FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE

Off colour: fewer Aussie women buying eye shadow

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian women aged 14+ bought eye shadow in any given six-month period during the year to September 2015. This compares with 16 per cent in the year to September 2011. However, category-leader Revlon has actually increased its customer base, and is now chosen by 13 per cent of all women who buy eye-shadow in an average six months (up from 11 per cent in 2011). Revlon’s recent growth is primarily driven by its increased popularity among women aged 35-49. The Maybelline and MAC brands have also bucked the downward trend of the last few years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, MAYBELLINE, MAC COSMETICS INCORPORATED, AVON AUSTRALIA