M6950 Market Research and Statistical Services

We’re all going on a summer holiday

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 29 per cent of Australians aged 14+ whose last holiday was domestic travelled during the summer months. In contrast, 26 per cent chose to go on holiday in autumn, followed by winter (23 per cent) and spring (23 per cent). The survey, which was carried out in the year to September 2015, also shows that Tasmania is more likely than other states to attract holiday-makers during the summer months than any other season (35 per cent), while Brisbane is the most popular capital city for domestic holidays during summer (38 per cent).

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ROY MORGAN RESEARCH LIMITED

The Uber phenomenon

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 5.1 per cent of Australians aged 14+ (or 989,000 people) reported travelling by Uber at least once in any given three-month period in the six months to Decembers 2015. Almost three quarters of them were aged between 18 and 34, while less than 10 per cent were aged 50+. Meanwhile, 5.3 per cent of Australians have downloaded the Uber app, and more than six in every 10 of them are in the younger age brackets. The survey also shows that Uber is most popular among West Australians, of whom 10.5 per cent travel by Uber in any given three months, while 7.6 per cent have downloaded the Uber app.

CORPORATES
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED

Vegetarianism on the rise in New Zealand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 10.3 per cent of New Zealanders aged 14+ said that the food they eat is all, or almost all, vegetarian in the year to June 2015. This compares with 8.1 per cent in the year to June 2011. While the incidence of vegetarianism is up across all major demographic segments, the strongest growth has been among men (up 63 per cent, from 5.7 per cent to 9.3 per cent), 14-24 year-olds (up 55 per cent, from 8.6 per cent to 13.3 per cent), and 25-34 year-olds (up 45 per cent, from 9.5 per cent to 13.8 per cent).

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ROY MORGAN RESEARCH LIMITED

Satisfaction with big four banks up in December as home loan customers recover

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of the personal customers of Australia’s four major banks rose by 0.5 per cent to 80.9 per cent in the six months to December 2015. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 82.4 per cent, which is 0.7 per cent higher than previously. It also had the highest satisfaction rating among the home loan customers of the big four banks, at 80.6 per cent. Smaller banks had the highest level of customer satisfaction overall, at 87 per cent, while the mutual sector’s customer satisfaction rating was 91.2 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, ST GEORGE BANK LIMITED, BANK OF MELBOURNE LIMITED, BENDIGO BANK, TEACHERS MUTUAL BANK LIMITED

Roy Morgan Newspaper Print Readership and Cross-Platform Audience Results for December 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to December 2015. Readership of the weekday edition of "The Age" has fallen by 16.1 per cent, while readership of the Saturday and Sunday editions fell by 15.4 per cent and 19 per cent respectively. However, readership of the weekend edition of "The Australian Financial Review" increased by 25.2 per cent. "Smart Investor" had the highest growth in readership of newspaper inserted magazines. Meanwhile, 10 of the 14 major mastheads expanded their digital reach in 2015, as more Australians accessed newspaper content via website or app. Roy Morgan Research CEO Michele Levine says Ro Morgan Audiences is a game-changing new tool that can measure and evaluate unique digital audiences across devices, and provide owners and advertisers with twice-daily updates on who has been reached, how many times, via which of their devices.

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Magazine Readership and Cross-Platform Audiences for December 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

Roy Morgan Research’s latest Australian Magazine Readership survey shows that 12,219,000 Australians 14+ read the latest issue of at least one print magazine on average in the year to December 2015. This is 1.9 per cent lower than the previous year. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 2,994,000 per issue (an increase of 8.1 per cent). Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "The Monthly" (up 13.4 per cent to 263,000), "Women’s Health" (up 7.7 per cent to 435,000), and "Open Road" (up 1.5 per cent to 1,033,000).

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ROY MORGAN RESEARCH LIMITED

Nuts for Nutella (and other choc/hazelnut spreads)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-16

A Roy Morgan Single Source survey has found that 6.4 per cent of Australians aged 14+ ate Nutella or a similar brand of choc/hazelnut spread in an average week during the year to September 2015. Meanwhile, 40.2 per cent of Australians ate Vegemite, Marmite and Promite while 31.5 per cent ate jam, conserves or marmalade, and 30 per cent ate peanut butter. The survey also shows that choc/hazelnut spreads are most popular with girls aged 14-17, with 18.6 per cent of them eating these products in any given seven days.

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ROY MORGAN RESEARCH LIMITED

5.5 million Australians would unlock mobile phone to advertising (for a discount)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-16

A Roy Morgan Single Source survey has found that 37 per cent of Australian smartphone users aged 14+ would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2015, also shows that 47 per cent of Dodo’s smartphone customers would be interested in an ad-supported quid pro quo (47 per cent), followed by customers of Vodafone (44 per cent), Amaysim (43 per cent) and Optus (40 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, VODAFONE AUSTRALIA LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, SINGTEL OPTUS PTY LTD, LEBARA AUSTRALIA LIMITED, BOOST MOBILE, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, VIRGIN MOBILE (AUSTRALIA) PTY LTD, UNLOCKD PTY LTD

1 in 7 Australians now watch no Commercial TV, nearly half of all broadcasting reaches people 50+, and those with SVOD watch 30 minutes less a day

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Feb-16

A Roy Morgan Single Source survey has found that 14.9 per cent of Australians aged 14+ did not watch any commercial TV on a normal weekday in the year to December 2015, compared with 4.9 per cent in 2008. The survey also shows that 20.7 per cent of Australians aged 25-34 watched no commercial TV in 2015, up from 7.6 per cent in 2008. Likewise, the number of 14-24 year-olds who do not watch any commercial TV has risen from seven per cent to 18.8 per cent since 2008, although Australians in the 35-49 and 50+ age groups have been slower to abandon commercial TV. Meanwhile, Australians aged 14-24 or 25-34 with Subscription Video On Demand now watch 13 minutes less TV on average per day than their counterparts without it, and the difference is even starker among older groups.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, FOXTEL PLAY

Helix Personas launches in Indonesia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jan-16

Indonesia is an increasingly important market for Australian and New Zealand exporters. The country’s 250 million people are going through a social and economic transformation with a large middle class being established. Along with this are rising levels of affluence, higher demand for products and services and an increasingly well-educated and sophisticated consumer. The challenge has always been understanding these consumers, where they live, what they buy and how to reach them. To address these challenges Roy Morgan Research has created Helix Personas for Indonesia. . Helix Personas segments Indonesian consumers into 42 Personas across six Communities. Indonesia is now the third country to be "Helixed" after Australia and New Zealand, where marketers already use and benefit from its clear, usable insights into consumer values, behaviour, attitudes, media consumption and purchasing habits.

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ROY MORGAN RESEARCH LIMITED